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How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
What would Dale Carnegie do on Facebook?
How to win friends and grow your organization!
Paul BurtnessWeb Site Coordinator
Public Information Dept., Anoka County
Jennifer FinkMarketing and Visitor Services Manager
Parks and Recreation Dept., Anoka County
Martha WeaverPublic Information Manager
Anoka County
How to win friends and grow your organization!
Dale Carnegie
( 1888 – 1955 )Dale Carnagey
Debater, orator, traveling salesman, taught public speaking classes, author
Changed his name to Carnegie,rented Carnegie Hall for a lecture
Dale Carnegie Training
Success comes not from technical know-howbut from people skills
How to win friends and grow your organization!
How to Win Friends and Influence People
published in 193715 million copies to date
Dale Carnegie
Arouse in the other person an eager want.
Become genuinely interested in other people.
Remember that a person’s name is, to that person,the sweetest and most important sound
in any language.
Be a good listener. Encourage others totalk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important – and do it sincerely.
How to win friends and grow your organization!
Anoka County & Social Media
• Facebook• Twitter• YouTube• Mobile Websites• Mobile Marketing• Group Buying Promotions• Web, Email, Traditional Media
How to win friends and grow your organization!
How to win friends and grow your organization!
Who We Are – Anoka County
• Anoka County Parks• Bunker Beach Water Park• Chomonix Golf Course
How to win friends and grow your organization!
www.facebook.com/bunkerbeach (5,420 likes)
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
YouTube Channel: www.youtube.com/anokacountymn
How to win friends and grow your organization!
Visit Bunker Beach on your smartphone
m.BunkerBeach.com
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
Arouse in the other person an eager want.
Become genuinely interested in other people.
Remember that a person’s name is, to that person,the sweetest and most important sound
in any language.
Be a good listener. Encourage others totalk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important – and do it sincerely.
How to win friends and grow your organization!
Twitter.com/AnokaCounty1,302 followers
How to win friends and grow your organization!
Who We Are - Anoka County
• North metro, 4th largest county, 325K pop.• 2nd lowest taxes in the metro area• Urban south, rural north• About to break ground on a fiber broadband
network to bring expanded connectivity across the county, funded by a $13.4 million grant from the American Recovery and Reinvestment Act (ARRA)
How to win friends and grow your organization!
Twitter• Autofeed from
Facebook• Retweets• Relationship to media• Who is following is
more important than how many
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
How to win friends and grow your organization!
Policies in PlaceEstablish clear authority over social media
Require clear purpose
Process for request and approval
Assess ability and commitment
Monitor closely
How to win friends and grow your organization!
• Use what you know about your audience to attract and keep the right kind of friends for your social media efforts.
• Blend traditional marketing/communications strategies with the new and unique tools of social media.
• Be proactive in developing policies and guidelines for your organization’s efforts in social media.
In Summary
How to win friends and grow your organization!
Resources
• SMUG – Social Media University, Globalhttp://social-media-university-global.org/
• Mayo Clinic Social Media Centerhttp://socialmedia.mayoclinic.org/
• Social Media Revolution videohttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng
• Social Media Policieshttp://www.socialmediagovernance.com/
How to win friends and grow your organization!
Paul BurtnessWeb Site Coordinator
Public Information Dept., Anoka [email protected]
Martha WeaverPublic Information Manager
Public Information Dept., Anoka [email protected]
www.AnokaCounty.uswww.AnokaCountyParks.comwww.BunkerBeach.comwww.ChomonixGolf.com www.facebook.com/bunkerbeachwww.facebook.com/wargonaturecenterwww.youtube.com/anokacountymnwww.twitter.com/anokacountywww.twitter.com/anokacountyparkwww.twitter.com/anokacountyhwywww.twitter.com/anokacolibrary
Thank You!Jennifer Fink
Marketing and Visitor Services ManagerParks and Recreation Dept., Anoka County