How to vacation in Hawaii anytime you want... using none of your own money Brett McFall

How to vacation in

Hawaii anytime you want ... using

none of your own money

How to vacation in

Hawaii anytime you want ... using

none of your own money

Brett McFallBrett McFall

• Why can't you currently fly to Hawaii any time you want ... for as long as you like ... using NONE of your own money?

• Working for an employer doesn't work

• Running a business with employees doesn't work

• Working HARD doesn't work ... but working smart does

• What is "working smart?"

WORKING SMART IS...

•Knowing how to create a passive income out of nothing

•Knowing how to create a passive income that requires very little work

•Using a system that is proven to work

•Knowing how to replicate that system over and over again

• If you had this knowledge, how would it change your life?

www.scrapbookingprofits.com


April 05US$1505


March 05

US$2506


February 2005

US$1729


January 2005

US$1786


Dec 2004

Nov 2004

Oct 2004

$1702.35

$2612.48

$2,615.90

• Are you going to have to learn new things?

• Are you going to have to take action ... even when you're scared?

• Are you going to have to invest time, money and effort?

• Will it be worth it?

I have the whole system down-pat from start to finish

I have the marketing secret that makes this whole system run

Without it you're doomed to fail

Only a fraction of people know it

The same secret that produces automatic sales on these sites too...

Guess what?

www.passthebutterplease.com

www.westernsydneynerd.com

www.thenakedcopywriter.com

www.burpiesbybrett.com

www.baldheadedbastard.com

A magic formula I

use to write the words

on the page

The most important secret of all is...

UNDERSTAND THIS ONE TRUTH:

How your

web page

is written

is the

single

most

important

factor of

any

website

• Search engine optimisation

• Google advertising

• Product development

• Niche markets

• Audio & video combined

• Business strategy ... or anything else

COPYWRITING IS MORE IMPORTANT THAN:

But before we get on to that:

There's something important I want to show

you...

How to createa "killer" product!

• Discovered Ed Dale And Frank Kern’s UNDERACHIEVER FORMULA in May 2004

• Watched breakfast TV Friday July 2• The weather girl told me that

“Scrapbooking” was the fastest growing hobby in Australia

• My little peabody brain thought ... “Hmmmm”

How I created a "killer" product

• Instantly visited:http://inventory.overture.com

144,000 people

search for

scrapbooking EVERY

month!

• Had to think of an angle

• Checked out my competition and found only 1 business showing people HOW TO MAKE MONEY from scrapbooking

• Low competition ... great market

• Set up a “Flycatcher Page” to find people who were interested in Scrapbooking


My Flycatcher Page:

• Asked them to tell me their most pressing question about how to make money with scrapbooking

• 30 little souls left me their questions Thank you ... Thank you ... Thank you!

• Gave the list of questions to a ghostwriter at elance.com


• 14 days later ... the ghostwriter came back with the e-book ready and all the questions answered

• Cost: US$800• I wrote a sales letter following my

"magic formula" with a name that sounds like a human bodily function

• Buuuuuuuuurrrrrrrrpp.....



• I placed some ads on Google.com at 30c a click, with a spend limit of $20 a day


• Everyday 1.3% of people who search for “scrapbooking” ... or hundreds of other associated words ... CLICK on my ad and read my letter

• 3.6% of those people go on to buy my Scrapbooking e-book at $27.77


• Everyday 1.3% of people who search for “scrapbooking” ... or hundreds of other associated words ... CLICK on my ad and read my letter

• 3.6% of those people go on to buy my Scrapbooking e-book at $27.77


• I don’t ship the product – it’s electronic

• I just sleep• My ads cost me $21 a day and

make me up to $83 a day• Every morning I check my email and

there are 3 sales ALWAYS ... and often 5 or more

• In a matter of 5 weeks I created a yearly income of $27,921


• I don’t ship the product – it’s electronic

• I just sleep• My ads cost me $21 a day and

make me up to $83 a day• Every morning I check my email and

there are 3 sales ALWAYS ... and often 5 or more

• In a matter of 5 weeks I created a yearly income of $27,921


•QUESTION:Can anyone do this?

•ANSWER:

No!

There's one ONE thing stopping you

My Magic FormulaFor Writing The Letter

•Why is it so important?•Because you can't kick back in

Hawaii until you sell something•A good product is not going to

buy you a cocktail on the beach - your sales letter WILL

• It's taken me over 10 years to perfect

• Responsible for hundreds of thousands of dollars in sales

• It answers the readers natural questions without them realising it

• And with every line they read it pulls them further and further into the letter

• Making them certain that: "This really sounds like the product for me."

Why my "magic formula" works:

So let's reveal this "magic formula" that unlocks

the key to your dream lifestyle

B.U.R.P.I.E.S.

The B stands for...

“Big Promise”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

The U stands for...

“Use Imagination”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

The R stands for...

“Rarity”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

The P stands for...

“Points”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

The I stands for...

“Irresistible Offer”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

The E stands for ...

“Evidence”

B.U.R.P.I.E.S.

Want proof of how profitable "Evidence" is?

B.U.R.P.I.E.S.

The S stands for...

“Sign Off”

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.

B.U.R.P.I.E.S.• What if you had one of these

websites working for you on auto-pilot? $27,921 p.a.

• What if you had 2? $55,482 p.a.



• How would YOUR life change?

Vacation Time Baby!

Who here would like to know how to take your hot-selling $30 product

and turn it into a sizzling $3,000 product in no time

flat?

Now if that isn't exciting enough, here is where we go a little nuts...

• If you have a $30 product, here’s how you turn that into a $3,000 product

• An E-book? Have someone READ every word into an MP3 recorder and you can effectively DOUBLE THE PRICE

• If it’s an audio product, you can have every word transcribed into a manual

• Yet your costs are still the same

Let’s look at the PRODUCT first:

Add VALUE by doing this ...• "Interviews with customers" – find

out how it has changed their lives

• Add in a tips sheets on the topic

• Summarise the topic to make it simpler to understand (mini-manual)

• Create Camtasia tutorials to explain every step in detail

• Would you like an example?

• At this stage, you've now got yourself a US$300 product

• Everything is downloadable - so your costs have not increased

• And all you've used is your brains ... and a little bit time and effort

Let's pump it up even further...

• Many experts will GIVE you bonuses for free! Just to publicise themselves

• Then ... what if you were to interview an expert within your industry and record the call?

• Don't stop there - do it once a week and record every call

• In one year’s time do you know how many expert interviews you'll have in your product?

52 baby!

Hitting the magic $3,000

• How much easier will it be to sell a $1,000 product when you’re throwing in 52 interviews valued at $47 each? (TOTAL: $2,444 value)

• So now you're selling a $1,000 product ... and your costs still haven't gone up

• What's more, you're much more attractive to affiliates

An Absolute MASTER Strategy That Could Blow The Roof Off Your

Business• How to grow your database by tens of thousands of qualified people instantly...

• After each interview ask each expert if they’d like you to give every one of their customers a free copy.

• Then send them to your www.YOURSITE.com and their customers can have a pre-release copy

• But they must register their name and email address before they get the recording

How to reach the magic $3,000• Offer personal coaching - add literally

another $1,000 onto the price• Record every one of the coaching

sessions and add those into the product too!

• Get 20 of these coaching sessions in the bag and you can add another $1,000

• ADDITIONALLY ... Start selling the whole package in PHYSICAL FORM - sell it for MORE than $3,000

• Costs will go up - but who really cares?

Ready to take it up another notch?

• Turn your product into a LIVE seminar of 2 to 3 days length at US$2,000 a ticket

• Record the seminar and then add all the DVDs and CDs into your original product

• Sell the whole package for US$4,000

Even further?

• Sell Reprint Rights Licenses to the whole physical product for US$10,000 a licence

• Sell Master Licences to the Reprint Rights package for US$50,000 a licence

Yikes your greedy!

Can you hear

Hawaii calling?THAT is how you vacation

in Hawaii ANYtime you want ...

using NONE of your own money!

Hawaiian Training Program

There's only 1 method oflearning that NEVER FAILS

1. Be TOLD how to do it

2. Be SHOWN how to do it

3. Be MADE to do it

Hawaiian Training Program?

• Underachiever’s Weekend Pack - $997• Ad Pack - $2,497• 1 Year Online Coaching videos - $500• Burpies Copywriting Software - $97

(instant)• Building Wealth With Licensing - $97

(instant)• Interview Questions (instant)• Sample Reprint Rights Licence

• TOTAL: $4,188

$4,188

Only: $2,497

Special Hawaiian Bonus!

• Resale Licence To 2 Of My Brand New Products - keep 100% profits!

"The Inside Secrets Of Using Audio and Video To Make Extra Sales On Your

Website"

Special Hawaiian Bonus!

"The Down And Dirty, In-Your-Face Secrets About Writing Advertising That Sells

Truckloads Of Product!"

Totally and completely risk-free

• You have a full 6 months to check out this package

• Full money-back guarantee• You keep my Ad Pack as a gift

from me!• 3 split payments of $850

($2,550)• FIRST 10

Only 1 question remains...

What are you waiting

for?

Documents

How to vacation in Hawaii anytime you want... using none of your own money Brett McFall