How to use YouTube for Social Marketing and AdvocacySukhdeep Jassar

OBJECTIVES

By the end of this session you will know how to:

1.Effectively use YouTube for your campaign

2.Post your amazing video on YouTube3.Embed YouTube video on your website

(Our Blog)

Why YouTube? Generate awareness

TTM (Pre-contemplation to Contemplation) Create discussion around the issue

Low cost compared to paying for air time

If promoted effectively than access to large audience

Limitations of YouTube

Is generally not as effective as moving people into ACTION.

If the video is done poorly or not marketed it will flop.

The only time in healthcare you want something to go viral….

Have a professional make the video

Create a Website for follow up on an issue and post it on the description for your YouTube page

Use Facebook, Badges, Widgets, Twitter

Earn some media! Use local newspapers, radio stations for advertising your video

Search Engine Optimization, have a tech savvy person improve the visibility of your webpage in search engines

How to Post a Video on YouTube Make Your Video

*It cannot be longer than 15 min or larger than 2 GB.

Upload the video onto your computer.

The video needs to be in the following formats: .mov, .avi, .mpg, .wmv

How to Post a Video on YouTube Cont’dCreate a YouTube Account (or Login)

Go to: www.youtube.com Select “Create Account” on the right hand side (You can use your Google account to log in).

Click on “Upload” at the top of the screen

You can drag or drop a video onto the page

How to Post a Video on YouTube cont’d Name the video – use words that people will

search

Describe the video, the longer the description, the higher the chance of your video getting hits. Also include your website here.

Tags - very important, use as many as you can so your video shows up when people search

How to Post a Video on YouTube cont’dChoose a category for your video

Select “share your video with the world”

Save changes

You have uploaded your first video to YouTube!

How to Embed your YouTube Video on Wordpress

You will need your Embedded HTML Code from your video on YouTubeLogin to YouTubeFind the video you would like to post on

your blogRight click on the video -> “copy embed

html”

How to Embed YouTube video cont’dEmbed the Video on your Blog while

creating a page for future YouTube videosLog in to your Wordpress Blog Under “My Accounts” Select “Dashboard” Select “Pages” and “Add new” Title your page ie) YouTube VideosSelect “HTML” Paste your Embed HTML Code Publish the page

How to Embed your YouTube Video

Insert Code Here

Title for Page goes here

Select HTML here

Publish

Key Points

A YouTube video is only part of your social marketing or advocacy campaign. Use a website, blog, Twitter, Facebook and other web 2.0 technologies for follow-up to your video.

Have a professional make your video.

Earn media in order to spread your video virally

Link your YouTube video to your website and also post your YouTube videos on your website

Additional Resources• Abroms, L., Schiavo, R., & Lefebvre, C. (2008).

New media cases in cases in public health communication & marketing: the promise and

the potential. Cases in Public Health Communication & Marketing, 2, 3 – 10.

• Burke, S. & Snyder, S. (2008). YouTube: An innovative learning resource for college

health education courses. International Electronic Journal of Health Education, 11, 39 – 46.

• Galer-Unti, R. (2010). Advocacy 2.0: Advocating in the digital age. Health Promotion Practice, 11, 784 – 787. DOI: 10.1177/1524839910386952