How To Use Social Media To Promote Music

*How To Use Social Media To Promote MusicPresentation by:Michael BrandvoldHisham DahudTwitter Hashtag #naripsf

*TakeawayHow to use your Web site, Facebook, Twitter & YouTubeBuilding and engaging an online community of fansThings you can do to increase web trafficTwitter Hashtag #naripsfPresentation by: Michael Brandvold & Hisham Dahud

*Create a PlanFailing to plan is planning to fail.

Twitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*Your TeamD.I.Y. = BYOBDo it Your Self(ves)


*WebsiteBranding


*WebsiteAutomation


*WebsiteBloggingTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*WebsiteEmail ListsTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*WebsiteDataTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*Facebook


*Twitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*FacebookProfile vs Page vs Subscribe

Twitter Hashtag #naripsfPresentation by: Michael Brandvold & Hisham Dahud

*FacebookBuilding a fan page


*FacebookIncrease your likes, comments, sharesTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*FacebookCan you buy your fans?


*FacebookBest practices & proper etiquette


*Social CommerceA recent report said that Facebook users who purchase inside of Facebook have shopping carts that are 7-10% larger.

90% of consumers online trust recommendations from people they know.70% trust opinions of unknown users.67% of shoppers spend more online after recommendations from their online community of friends.

A product posted on a Facebook Wall or shared in a users blog is a recommendation of trust.


*TwitterIncrease your followers, retweets, mentions


*TwitterTwitter lingo Twitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*TwitterBest practices and proper etiquetteTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*TwitterHow to write good tweets


*Value of a Share & Tweet

Facebook share = $14 Facebook Like = $8 Tweet = $5 Twitter follow = $2Source: ChompOnTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*MediaYouTube


*MediaPhotosTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*MediaOther platformsTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*MobileHow and when to use mobile


*MobileUseful mobile appsTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*MobileDo you need a app?


*Viral


*SEO BasicsTitle, Content, TagTwitter Hashtag #naripsfPresentation By: Michael Brandvold & Hisham Dahud

*Google+


*Call to actionto buy


*PrioritizationMaster your website, Facebook, Twitter, and Youtube first before splintering your attention to the other networks.


*What Does a Social Media Friendship Mean?

The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered.

Eyeballs, Likes, Followers mean nothing if they dont convert. Twitter Hashtag #naripsfPresentation by: Michael Brandvold & Hisham Dahud

*Quoting a famous commander, Jean-Luc Picard:

ENGAGE!Twitter Hashtag #naripsfPresentation by: Michael Brandvold & Hisham Dahud

* Thank you for attending!

Contact Us

Michael [email protected]@michaelsbwww.MichaelBrandvold.com

Hisham [email protected]@Hishamdahudwww.FameHouse.netTwitter Hashtag #naripsf

HANDOUTtouring? recording? releasing? merchandise? monetize recordings?the true definition of DIY - BYOBgoogle alerts, how to monitorowning your brand onlineowning real estatetotal control of your branddiscuss exampleshootsuitewordprress plugins

From Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4How many Twitter posts per day - 8 to 10How many blog posts per week - 3 to 4how to gather emails at live shows, onlinelist a few services - fanbridge, mailchimp, nimbit, topspinfacebook fan vs email list and ownershipproper optin to listhow to write - keep focused on 1-2 topics at mosthow often to email

top level important date to review - unique visitors, page views (overall to site) and then specific to contentwebsitefacebooktwitteryoutubeBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storefacebook adsBring people up to speed with whatever the new Facebook has in storeBring people up to speed with whatever the new Facebook has in storeposting on wallshow to properly use event invitesrespond to all fans comments and postsscheduled tweets

bufferapp(hashtags, mentions, #FF, etc)@reply More than one post. Not the same post. Avoid words and phrases like; Get Rich, Earn Money, Free Software. Profile description. Link to your website. Profile picture. think about characters when retweeted and repliedChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.channel page

embedding videos

view counts

reply to comments - its a social network too!

subscribe and messagetagging on fb

mobilelike MySpace, ReverbNation, Stumbleupon, and Diggbandcampnimbittopspinbandzoogle

The power of smartphones allows you to directly deliver content to fans,at your shows, in the studio, at rehearsals,provide list Touch upon Hootsuite aps, Instagram, 4-square, Viddywhat services can build appsmobile roadieibuildapp.comwhat it is and can you make it happenback linking

Realistic expectationsThings you can do today to increase SEOselecting your keywordsWhat it isCurrent benefits and drawbacksIts potential down the roadWhen is the right time to ask people to buy?80/20 rule: 80% of the posts should have nothing to do with selling, 20% should have to do with buy this.Become your own fan, buy your own CD, assess youre the buying situation yourself, look at every screen, every email. Make it as easy as possible, and as few as steps as possible.

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How To Use Social Media To Promote Music