How to Use A Blog to Build Up Brand Awareness

What Branding Can Do For Your Business

Connecting your product or service with a reputation of quality and trust, you catapult

yourself into household-name status

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Ingredients For Successful Branding

Quality ◦ Needed to impress

customers Excellent Service ◦ Can boost word-of-

mouth advertising Value ◦ Quality for the price

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What is a Blog

Essentially written communications vehicles that exist on the Internet

Blogs have a nearly limitless potential for reaching visitors or readers

Blogs are fluid and ever-changing The fluidity of blogs invites the

potential for more traffic and also for repeat visits

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Traits That Distinguish Blogs

Short posts Frequent updates Conversational

style Commenting

ability

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Other Features Found In Blogs Photo images ◦ Often used to support individual posts

Videos ◦ Used to show off a product/ service/ demonstrate

how it is used Forums ◦ Can promote an even more open exchange of

information Auxiliary newsletters ◦ Excellent way for a company to gain its own

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Who can Benefit from Blogging?

Product blogs Service blogs Professional blogs Government blogs Artistic blogs Niche blogs Organizational

blogs

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How The Exposure Can Pay Off Building brand name recognition ◦ People will become more familiar with the brand

and more comfortable with it. Creating a buzz for a brand or product ◦ Builds word-of-mouth advertising

Increase direct sales ◦ The more a brand is understood and talked

about, the more likely it is people will trust the brand’s products

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The Advantages Of Blogging

Highly affordable Popular Very flexible Easy to update Fun

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Discover the essential building blogs of online success at

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