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How to Talk about Our Future So we’ll Have One. Stanley Wilder, University of North Carolina , Charlotte. Almost any educated person can deliver a lecture entitled “The Goals of the University.” Almost no one will listen to the lecture voluntarily. --Cohen and March, 1974. - PowerPoint PPT Presentation
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How to Talk about
Our Future
So we’ll Have OneStanley Wilder, University of North Carolina , Charlotte
Almost any educated person can deliver a lecture entitled “The Goals of the University.”
Almost no one will listen to the lecture voluntarily.
--Cohen and March, 1974
Two Narratives
What Doesn’t Change
Eat Your Vegetables Marketing
• Expert Searching!
• Read!
• Information!
•100,000 volumes!
Embracing their
Self-Interest
Managing our Critics • Google
• Never set foot
• I don’t need help
•You’re obsolete
• We have to cut $
• $
• You’re welcome
• Your work, better…
• Obsolete like education
• Cut back on success
Point 2Point 3
Managing our Critics
• We don’t need a library
• Not whether you need one, but whether you need a great one
Marketing is
Knowing Them
Show me Don’t Tell Me
• Indispensable
•High use
•We’re nice!
•Let them sing our praises
How to Talk about
Our Future
So we’ll Have One
