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Getting Started with Google AdWords

Apex TG India Pvt Ltd

Agenda

The Changing Marketing Landscape

Reaching Google’s Audience with Your Message

How to Get Started with Google AdWords

How to Run a Successful AdWords Campaign

AdWords Start Page

Step 1: Go to www.google.com/adwords

When you reach the Google AdWords page, simply click the button to begin

The sign-up process usually takes about 15 minutes

You can read more about the benefits of AdWords and how it works on this page as

well

Step 1: Go to www.google.com/adwords

When you reach the Google AdWords page, simply click the button to begin

The sign-up process usually takes about 15 minutes

You can read more about the benefits of AdWords and how it works on this page as

well

Choose Your Edition

Step 2: Choose Your Edition

For this presentation we will walk you through the Starter Edition

sign-up process

Starter Edition has a simplified sign-up and set-up process for new

AdWords advertisers

You will have simplified keyword selection, ad copy writing, and

campaign/local targeting

You can always graduate to the Standard Edition at any time

Step 2: Choose Your Edition

For this presentation we will walk you through the Starter Edition

sign-up process

Starter Edition has a simplified sign-up and set-up process for new

AdWords advertisers

You will have simplified keyword selection, ad copy writing, and

campaign/local targeting

You can always graduate to the Standard Edition at any time

What if I Don’t Have a Web Page?

Hosted business pages are informational sites that new AdWords advertisers may create when setting up advertising campaigns.

If you have a small business and would like to advertise with Google AdWords, but you don't have a website, you can create a hosted page to

showcase your business. It usually takes only 15 minutes to set up.

With AdWords and hosted business pages, you'll be able to reach potential customers with a few quick and easy steps.

Hosted business pages are informational sites that new AdWords advertisers may create when setting up advertising campaigns.

If you have a small business and would like to advertise with Google AdWords, but you don't have a website, you can create a hosted page to

showcase your business. It usually takes only 15 minutes to set up.

With AdWords and hosted business pages, you'll be able to reach potential customers with a few quick and easy steps.

Select Your Ad Location and Language

Step 3: Select the language and location where you want your ad to show

You can target a specific area within your selected country, territory, and even state if you so wish

Step 3: Select the language and location where you want your ad to show

You can target a specific area within your selected country, territory, and even state if you so wish

Write Your Ad

Step 4: Write your ad

In this step, you enter the website address where you want potential customers to go when they click

on your ad

If you don’t have a webpage, you can still take advantage of

AdWords. We have a tool that allows you to create a simple page

hosted by Google

Then, follow the instructions and write your ad. Your ad title and copy should be relevant and

understandable to your customers

If you are having a case of writer’s block, there’s a tool that can

provide you with ad copy ideas; simply click the “Give me ideas”

tab and follow the simple instructions

Step 4: Write your ad

In this step, you enter the website address where you want potential customers to go when they click

on your ad

If you don’t have a webpage, you can still take advantage of

AdWords. We have a tool that allows you to create a simple page

hosted by Google

Then, follow the instructions and write your ad. Your ad title and copy should be relevant and

understandable to your customers

If you are having a case of writer’s block, there’s a tool that can

provide you with ad copy ideas; simply click the “Give me ideas”

tab and follow the simple instructions

Choose Your Keywords

Step 5: Choose Your Keywords

Keywords are what your prospective customers are typing into the search bar to find your products and services, such as

“real estate, 91311”

In this step, you can enter as many keywords and key phrases as you’d like into the box

Your ad will be more effective if your keywords are directly related to your ad. More specific key phrases and keywords will

lead to better leads

Step 5: Choose Your Keywords

Keywords are what your prospective customers are typing into the search bar to find your products and services, such as

“real estate, 91311”

In this step, you can enter as many keywords and key phrases as you’d like into the box

Your ad will be more effective if your keywords are directly related to your ad. More specific key phrases and keywords will

lead to better leads

Set Your Budget and Choose a Currency

Step 6: Choose your budget

Select the currency in which you will be paying for your ad

AdWords will show your ad as often as possible within the budget guidelines you set

You can select one of the preset budget amounts or input your own monthly budget amount in the box

Create an Account

Step 7: Set Up Your Account

If you already have an account with any of Google’s properties, you can choose to use that email address and password to

log into AdWords

If you want to create a new account, simply select the second option and enter the

requested information

Then, click “create account”

Step 7: Set Up Your Account

If you already have an account with any of Google’s properties, you can choose to use that email address and password to

log into AdWords

If you want to create a new account, simply select the second option and enter the

requested information

Then, click “create account”

Enter Your Billing Information

Select a form of payment

You can use direct debit or credit card

Select a form of payment

You can use direct debit or credit card

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Introduction to AdWordsApex TG India Pvt Ltd

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