MOBILE MEDIA BUYING

PREPARED BY MOBAFF LLC

AGENDA

•  Media Buying Basics •  Ad Networks vs Direct Buying •  Premium vs Remnant Inventory

•  How to Negotiate Pricing

•  Insertion Orders and Assets

•  Networks to Consider

•  MobAff Tracker and Media Buyings •  Traffic Audit •  Finding ROI Targeting •  Day/Week Parting •  Post Click Redirect Optimization

WHAT WE MEAN BY MEDIA BUYING •  Media buying is buying inventory WITHOUT going through

self serve platforms •  Advantages over Self-Serve Networks

•  Guaranteed Impressions •  Fixed pricing •  More volume •  No creative uploading

•  Popular Types of Buys •  CPM •  CPC •  CPA •  dCPC

AD NETWORKS VS DIRECT BUYS

•  Ad Networks •  Convenient and scalable •  Offer account management •  Competitive in Nature •  Inconsistent due to fluctuation of publishers

•  Direct Buys (Mobile Sites and Apps) •  Better pricing (sometimes) •  More control over placement •  Less fluctuation in performance •  Quicker campaign and ad decay

PREMIUM VS REMNANT Premium Traffic – Traffic from top 1000 sites and apps, early impression order, top placements

•  More expensive pricing •  Higher quality traffic •  Less click fraud (typically) •  Restrictive on campaigns and creatives

Remnant Traffic – Traffic from exchanges, late impression order, backfill inventory

•  Least expensive •  Can have a lot of click fraud •  More open to aggressive campaigns •  Tons of volume

THE FORMULA

1.  Find mobile traffic source 2.  Send inquiry to find out volumes and targeting capability 3.  Second inquiry state desired targeting and ask pricing

4.  Negotiate a rate that you think will work

•  eCPM = 1000 x CTR x eCPC (user tracker) 5.  Sign the Insertion Order (IO)

6.  Send creative and tracking links 7.  Launch campaign and monitor

INSERTION ORDER

•  Key things to include •  Ability to pause (24 hours) •  Out clause with refund (7 days) •  Who’s numbers are you billing off

•  Available login for reporting? •  Is reporting real time? •  Email reports available?

•  Daily frequency cap 5/24 max •  Daily spend cap ($100 to $200/day to start) •  Even distribution throughout the day •  Payment terms •  Targetting

MOBAFF TRACKER

•  Using our click tracking technology you can significantly improve monitoring and performance of your campaigns

•  Monitor campaign KPIs in real time •  Audit incoming clicks

•  Are you getting what you specified in the IO •  Is there indication of click fraud

•  Find performing data to improve ROI •  Part your data to see trends

•  Day Parting •  Week Parting

•  Post click redirect rules •  Optimize non performing data •  Syphon users to improve conversion rate

TRACKER: OVERVIEW DASHBOARD

TRACKER: AUDIT INCOMING CLICKS

TRACKER: FIND ROI TARGETING

TRACKER: DAY PARTING AND WEEK PARTING

TRACKER: POST CLICK OPTIMIZATION

MOBAFF

To learn more about MobAff LLC Performance or our Proprietary Tracking Technology please visit:

http://www.mobaff.com