How to Reimagine Your Business and Reach Your Full Potential · Values, Ideal Customer Profile, Role Descriptions . Need happiness? Values, Role Descriptions, Repeat Sales Plan

How to Reimagine Your Business and Reach Your Full Potential

Tricia Huebner

Director of Corporate Training Certified Business Coach EMyth

Neil Christiansen

CEO of Capital Financial Network Certified EMyth Business Coach CEO of Evolve Coaching Group

Presenters

Question

What is the state of your

business?

Hitting the Wall

My business leaves me feeling less happy and less in control of my life.

My hard work doesn't lead to increased profits.

The business never grows as fast as it could.

Get more control and happiness in your business.

Hit your profit targets.

Achieve real and sustained growth

What We’ll Discuss Concrete and actionable next steps to help you...

State of the Business Owner 2013 The Pulse of Small and Midsize Business

About the Study

Over 1,700 business owners responded to an in depth survey in early 2013. Companies from over

80 different countries participated, ranging from sole proprietors to those with hundreds of

employees, with an average revenue of $4.7M (US)

State of the Business Owner 2013 stateoftheowner.com


Marketing and Sales Alignment

Only 37% of businesses said that their marketing effectively supported their sales

efforts


The Technology Shift

61% of businesses said that they do not know how to effectively use online marketing

techniques


The Need for Accountability

The number of businesses with results oriented

role descriptions increased by 33% in the last year


Financial Transparency

40% of businesses share no financial data with their employees

The fastest growing companies were sharing top-level financial data with their employees


Driving Blind?

30% of businesses take 15 days or longer to get

financial data at the end of the month



Your Biggest Opportunity

The search for new growth in 2013 is the main source of optimism and frustration for business owners


“Why” You Started Your Business

People start businesses in search of meaning, not money


The Growth Paradox



The Ownership Stack


Sometimes More is More

Each element of the "stack" increases the odds of hitting your profit target by 6.6%


The Application Gap

"There's a difference between knowing the path... and walking working the path." - Morpheus (revisited)


Control


Profits

64% more likely!

62% more likely!

84% more likely!

48% more likely!


Revenue Growth

10% faster *

B2B grew 79% faster

B2C grew 46% faster



Putting SOBO Into Action

Need to get started? Vision & Values

Need control? Values, Ideal Customer Profile, Role Descriptions

Need happiness? Values, Role Descriptions, Repeat Sales Plan

Repeat Sales Plan, Revenue Plan, Ideal Customer Profile Need profits?

Need revenue? Ideal Customer, Marketing Plan & Metrics, Repeat Sales


EMyth Business Development Model

© 2013 EMyth

© 2013 EMyth

1 Gallup 2011 Infographic Source: Sharetronix

Committed v Compliant

© 2013 EMyth

Position Agreements are a powerful management tool that communicates

the results an employee is hired to achieve and transfers ownership of

those results to them.

Position Agreement vs Job Description

© 2013 EMyth

A written agreement between a manger and an employee that makes explicit the result the

employee is accountable for in that position and the standards necessary to produce that result.

VS

A job description – the unsatisfactory but common alternative – that is often just a glorified “to do” list that is an organizational formality than a document

which service a greater purpose.

Two Types of Position Agreements

© 2012 EMyth

Managerial: Includes the result statements for all direct reports and a greater percentage of strategic work. Non-Managerial: Format used for employees that are not supervising others and have a greater percentage of tactical work.

Elements of a Position Agreement

© 2013 EMyth

Position Identification and Results Statement

Work Listing: Strategic & Tactical

Standards (Position specific & Company-wide)

Signatures Page

Results Statements (Why) Tells an employee why their position exists and it’s connection to the achievement of the company’s vision.

© 2012 EMyth

© 2012 EMyth

Even the CEO/President

must have a Position

Agreement

Position Identification and Result Statement

© 2013 EMyth

The Work Listing (What)

© 2013 EMyth

This is a conceptual framework to spark your thinking. The actual implementation depends upon many factors, including: business model, workforce, industry, etc.

© 2013 EMyth

Strategic

Sample Work Listing for

Managerial Agreement

© 2013 EMyth

Standards (How)

Standards indicate how the work should be done… behavior, attitude, brand promise.

© 2012 EMyth

© 2012 EMyth

© 2012 EMyth

Tricia Huebner

Director of Corporate Training Certified Business Coach EMyth

Neil Christiansen

CEO of Capital Financial Network Certified EMyth Business Coach CEO of Evolve Coaching Group

Q&A

Implementation Checklist

Review vision, values, and brand promise. Review organizational chart and create clear result statements

from the top down for each position in the company. Review existing job descriptions as reference and redraft as

Position Agreements. Meet as a management team to discuss possible

questions/concerns and responses. Make announcement at a company or division meeting. Meet with employees during weekly development meetings to

discuss and sign their Position Agreements. Review and revise Position Agreements periodically.

© 2012 EMyth

Next Steps

[email protected]

© 2013 EMyth

Get the fu l l State of The Business Owner Repor t

The EMyth Posi t ion Agreement Process

A Free 1-hour Bus iness Consul ta t ion

mailto:[email protected]

Thank You!

© 2013 EMyth

Give us your feedback!

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Documents

How to Reimagine Your Business and Reach Your Full Potential · Values, Ideal Customer Profile, Role Descriptions . Need happiness? Values, Role Descriptions, Repeat Sales Plan