How to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION João Palmeiro President PATRAS, 28 MARCH 2006 Researcher:

how to reflect the 25 different cultures in the new europe

PORTUGUESE PUBLISHERS ASSOCIATIONJoão Palmeiro

President

PATRAS, 28 MARCH 2006

Researcher: João Paulo Faustino | Formalpress

[email protected]


PORTUGUESE PUBLISHERS ASSOCIATION



[email protected]

The EU from 15 to 25national and european identity

A vision that the European Countries are congregated in the

same Institutional framing

Old Continent reunification

Build a free, secure, united and prosperousBuild a free, secure, united and prosperous EuropeEurope


PORTUGUESE PUBLISHERS ASSOCIATIONResearcher: João Paulo Faustino | Formalpress

[email protected]


A vision that the European Countries are congregated in the

same Institutional framing

Old Continent reunification

To build a free, secure, united and prosperousTo build a free, secure, united and prosperous EuropeEurope


81

71

57

53

52

45

34

34

33

31

29

27

21

21

10

8

0 20 40 60 80 100

Austria

Finland

Germany

Denmark

Sweden

Netherlands

EU - 15 Average

United Kingdom

Luxembourg

Greece

Belgium

Ireland

France

Italy

Spain

Portugal


[email protected]

Percentage, for country, of citizens who say to have visited one of the new countries of the European Union.


Source: Eurobarómetro - EM Flash 104, March 2003



[email protected]

Source: “European and National Identities in EU’s Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components”

1995 2002 1995 2002

Western Germany 24,2 26,1 79 80,7

Eastern Germany 27,7 29 81,3 73,5

Austria 56,1 30,9 90,8 81,3

United Kingdom 24 14,1 70 78,6

Italy 42,9 38,9 70,6 87,8

Spain 42,7 45,8 89,5 89,4

Greece 46,8 84,9

Hungry 79,6 65,9 96,4 96,8

Polish 54,6 42,7 93,9 93,8

Check Republic 47,5 28,4 91,7 71,8

Percentage "very near"

Percentage "very near" +


Citizens Proximity in relation to its nation



[email protected]



Proximity in relation to the EU and the Europe citizens

1995 UE 2002 (a) E - 2002 (b) 1995 UE 2002 (a) E - 2002 (b)

Western Germany 11,9 4 5,4 58,8 30 40,8

Eastern Germany 12,2 3 4,4 59,1 29,3 38,7

Austria 27,3 5,5 7,8 68,6 32,4 43,3

United Kingdom 4,2 1,8 3 21,3 19,4 27,2

Italy 23 4,2 10,5 69 43,5 58

Spain 20,5 8,1 62,3 40,5 56,4

Greece 5,2 7,8 27,8 35,2

Hungry 75,7 9,7 14,9 94,3 45,8 42

Polish 29 5,2 6,6 70,7 37,1 43,3

Check Republic 30,1 4,9 4,8 80,5 43,2 45,4

Percentage "very near" Percentage "very near" + "near"

(a) - Proximity in relation of the EU citizens

(b) - Proximity in relation of another European citizens, including other EU citizens or from another countries of the Continent, witch not yet belong to the EU Union



[email protected]



Nationals Identities vs. Doubles Identities - European and national

Population Percentage with "double identity: national and European

Population Percentage with "double identity, less population only

with national identity

Comparative Force between national and european identities

Western Germany 47 -6 ,715

Eastern Germany 45 -10 ,792

Austria 51 2 ,689

United Kingdom 36 -28 ,758

Italy 64 28 ,669

Spain 61 22 ,718

Greece 40 -20 1,099

Hungry 54 8 1,043

Polish 46 -8 1,012

Check Republic 54 8 ,748



[email protected]



National Identification5 itens more important mentioned

Total Mention 10: All1st Place Mention 8: WG, EG, UK, IT, SP, PL, HU, CR

Total Mention 8: WG, EG, AU, UK, IT, SP, HU, CR1st Place Mention 1: WG

Total Mention 8:WG, EG, UK, IT, GR, PL, HU, CR1st Place Mention 0

Total Mention 7: WG, EG, AU, GR, PL, HU, CR1st Place Mention 0

Total Mention 5: IT, GR, PL, HU, CR1st Place Mention 0

Total Mention 5: WG, EG, AU, IT, SP1st Place Mention 0

Total Mention 4: AU, UK, SP, PL1st Place Mention 0

Total Mention 2: UK, GR1st Place Mention 0

Total Mention 1: UK1st Place Mention 0

Language

Culture

Borders

Patriotic Proud

Sovereignty

Ancestor

History

Symbols

Rights

Legend:

WG: Western Germany

EG: Eastern Germany

UK: United Kingdom

AU: Austria

GR: Greece

IT: Italy

SP: Spain

PL: Polish

HU: Hungry

CR: Check Republic



[email protected]



European Identification5 items more important mentioned

Legend:

WG: Western Germany

EG: Eastern Germany

UK: United Kingdom

AU: Austria

GR: Greece

IT: Italy

SP: Spain

PL: Polish

HU: Hungry

CR: Check Republic

Total Mention 9: WG, EG, AU, UK, IT, SP, GR, PL, CR1st Place Mention 5: WG, EG, AU, UK, GR

Total Mention 9: WG, EG, AU, UK, IT, SP, PL, HU, CR1st Place Mention 0

Total Mention 8:WG, EG, UK, IT, SP, GR, PL, HU1st Place Mention 2: IT, SP

Total Mention 7: WG, EG, AU, UK, PL, HU, CR1st Place Mention 3: PL, HU, CR

Total Mention 6: WG, EG, AU, ES, GR, RCh1st Place Mention 0

Total Mention 3: UK, IT, SP1st Place Mention 0

Total Mention 3: IT, GR, PL1st Place Mention 0

Total Mention 2: HU, CR1st Place Mention 0

Total Mention 1: GR1st Place Mention 0

Total Mention 4: HU1st Place Mention 0

Free Circulation and Residence

Language/Culture

Economy

Civilization

Borders

Rights

European Proud

Sovereignty

History

Army




[email protected]


To Ensure a democratic participation of all citizens in the supranational governance

Encouragement of the European collective identity




[email protected]

The “Europeization” and the media

Enlargement

Democratic Participation

European collective identity




[email protected]


Enlargement / Democratic Participation /European collective identity

These factors changed the environment where the media operates




[email protected]


Enlargement / Democratic Participation /European collective identity

The media are essential for the identification of the citizens with

realities that exceed the local or the national context.

This identification is vital so that the citizens have a political participation, support the agenda of the integration and are receptive to other nationalities with their identities




[email protected]


Strong Link with the EU enlargement and the media

The media are essential for the identification of the citizens with

realities that exceed the local or the national context.

This identification is vital so that the citizens have a political participation, support the agenda of the integration and are receptive to other nationalities with their identities




[email protected]

The Integration Effects on the media

The media started to talk more about the Europe issues

Media sector more professionalized

Contribution to increase the knowledge of UE countries




[email protected]

Integration means Evolution




[email protected]

Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe by

ENPA – THE EUROPEAN NEWSPAPER PUBLISHERS’ ASSOCIATION




[email protected]

Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe

1 2 3 4 5 6 7 8 9 10

There is no EU competence to act on media diversity;

THE EUROPEAN NEWSPAPER PUBLISHERS’ ASSOCIATIONSource:




[email protected]


1 2 3 4 5 6 7 8 9 10

Publishers have the right in the European treaties to establish and own new enterprise/business; publishing is a free enterprise; too much legislation restricts EU knowledge society progress;





[email protected]


1 2 3 4 5 6 7 8 9 10

Subsidiarity and cultural influence must be considered when addressing media diversity;





[email protected]

Press concentration is an increasing trend in national markets but the impactof this concentration on the national markets must be taken in its relativecontext;


1 2 3 4 5 6 7 8 9 10





[email protected]

Press concentration is an increasing trend in national markets but the impactof this concentration on the national markets must be taken in its relativecontext;


1 2 3 4 5 6 7 8 9 10





[email protected]

Press media concentration in both national and transnational contexts can take place in order to preserve the pluralism in the contemporary media landscape;


1 2 3 4 5 6 7 8 9 10





[email protected]

Western media group presence on Central and Eastern European markets has brought many positive added value benefits to the young markets, including assisting the firm establishment of freedom of the press and media pluralism; the foreign owners are confident to delegate major responsibilities to local managers and staff with local know-how;


1 2 3 4 5 6 7 8 9 10





[email protected]

EU press provides information tailored to local markets and promotes a diversity of European cultures and sense of community; however, the influence derived from the media landscape can no longer be perceived from a mono-media perspective; Newspaper publishers have to respond to readers’ evolving demands for online content and other electronic media content; Increased use of syndicated news agency material does not damage media diversity;


1 2 3 4 5 6 7 8 9 10





[email protected]

Self-regulation, in terms of editorial codes of conduct, is the best way to ensure editorial independence;


1 2 3 4 5 6 7 8 9 10







[email protected]

Newspapers need a strong ownership to be able to negotiate with strong production chain companies, plus remain efficient and competitive;


1 2 3 4 5 6 7 8 9 10






[email protected]

Media concentration is not threatening the profession of journalism and can create jobs.


1 2 3 4 5 6 7 8 9 10






[email protected]

Integration means Competitive Market





[email protected]

With the Portugal Integration in the EU, what was the most important effect in the media?

No AnswerDon’t noTechnological development

New Strategies of Marketing and Advertising

Media Concentration

More European Capital

Changes in the political and Legal sector

More Knowledge





[email protected]

With the New EU the media will have more opportunities

Threat Opportunity Don’t No No Answer





[email protected]


Don’t No No AnswerNo Opportunities

More investment in national media

New Business

New Markets

More Professional

Mobility

More Employment

Which is the bigger opportunity with the New EU for the national media?





[email protected]


Don’t No No AnswerAdaptation for the emigrants

necessities

Media adaptation for external consume

New medias available in

the countries

More Professional

competitiveness

More media competitiveness

Which is the bigger challenge with the New EU for the national media?





[email protected]


Don’t No No AnswerProfessionalizationNew Professions

More theme

diversity

Better contents

More competitiveness

Which is the bigger change with the New EU for the national media?

New mediatic Persons

Newtheme

Modernization





[email protected]

New EU - national media development

Media development at the EU level

Regulation of the new media policies





[email protected]

The local media, the globalization and the European identity

The local media represents a great responsibility for the European self conscience and identity (80%)





[email protected]

The local media, the globalization and the European identity - critical factors

Don’t No No AnswerDivulge the local economy

and cultures

Advertise daily aspects of the

European citizens

Proximity Communication

Show the EU impact in the social

activity

Inform daily aspects of the

European citizens





[email protected]

The local media, the globalization and the European identity - critical factors

No AnswerStrength the local and regional

identities

No Impact Diminish the local and regional

identities

The Globalization effects on the media





[email protected]

Thank you

João Palmeiro

Documents

How to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION João Palmeiro President PATRAS, 28 MARCH 2006 Researcher: