HOW TO REACH AND ADDRESS MILLENNIALS?

Catharina Fischer, Tourismuszukunft

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HELLO! – IT’S ME

@catha_fischer

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WHO IS TOURISMUSZUKUNFT?

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SOME OF OUR CLIENTS

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But I am not alone today.

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CARINA - TRAVEL RUN PLAY

@TRAVELRUNPLAY

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NINA HÜPEN-BESTENDONK -

SMARACUJA @SMARACUJA

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MIKE COREY - KICK THE GRIND

@KICKTHEGRIND

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Who is a millenial?

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Born between 1980 and the mid-1990s.

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Born in 1982 and

approximately the 20 years

thereafter.

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GENERATION CURLING SWEDEN

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GENERATION SERIOUS NORWAY

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GENERATION JOHN PAUL II POLAND

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GENERATION Y UK & AUSTRALIA

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Whatever you call

them the question still

remains: How to

address & reach them?

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Generation Y = Why

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„People don’t buy what you

do – they buy why you do it.“

Simon Sinek

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Authenticity

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Make the customer

the hero and not

the brand.

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But why is the ‘WHY’

so important?

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MASLOW’S HIERARCHY OF NEEDS

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A NEW VERSION

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PATAGONIA'S "WORN WEAR“

CAMPAIGN

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How to address &

reach millennials?

MOMONDO - LET'S OPEN OUR WORLD

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How to address &

reach millennials?

ZACH KING BRINGS CHRISTMAS

BLING TO KLICK!

CONTACT US

@catha_fischer

@travelrunplay

@Smaracuja

@KickTheGrind