How To Raise & Manage How To Raise & Manage Money for your PACMoney for your PAC

Formula For SuccessFormula For Success

• Raise $1,000,000

• Have a Good Reputation

• Promote Accountability

• Perception of Crisis

• Neutralize Opposition

• Survey, Poll, Survey, Poll

Not This MoneyNot This Money

Poll to WinPoll to Win

• You Need a Poll that Indicates Success

How to Avoid Money Down the How to Avoid Money Down the DrainDrain

You Need to Hire Someone Who You Need to Hire Someone Who Looks Like This to Manage Your $Looks Like This to Manage Your $

Or ThisOr This

Not ThisNot This

Hire a Professional Fund RaiserHire a Professional Fund Raiser

Not ThisNot This

Who Benefits?Who Benefits?

Use Your ChampionUse Your Champion

ConclusionsConclusions

• Hire a professional• Poll to find success• Make those who

benefit pay• It pays to have a

champion