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How to Publish a Computer Book
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How to Publish a Computer Book
Rich O’Hanley
Auerbach Publications
How to Publish a Computer Book 2
Why Publish
Fame and fortune Advance career Advance business or start business Contribute to field Leave legacy Private island off Tahiti
How to Publish a Computer Book 3
Whasssssssup?
Why publish? Choosing a publisher Talk with editor Prepare proposal Next steps
How to Publish a Computer Book 4
Get a Clue
Talk with respected and knowledgeable peers Knowledge of topic Knowledge of other books Knowledge of what’s good and bad about other
books Assistance in defining and refining concept
How to Publish a Computer Book 5
Choose a Publisher
Large vs small publishers 1 of 1000’s vs star billing Publish and forget vs top of mind
How to Publish a Computer Book 6
Talk with an Editor
Consultant and advisor Knowledge of subject area Knowledge of market Experience in developing books
Publishing is a business Contract terms Sales and marketing
How to Publish a Computer Book 7
Prepare Proposal
Table of contents Abstract
Aims and scope
Market analysis Project planning
How to Publish a Computer Book 8
Table of Contents
Outline of the book As detailed as it needs to be Use for project planning
How to Publish a Computer Book 9
Abstract
Purpose of book What it will contain and why Who will buy it and why
How to Publish a Computer Book 10
Marketing
Who is the audience? How many of them are there? Where are they getting this information now? How do you reach them? Competition Price
How to Publish a Computer Book 11
Project Planning
Table of contents = project plan = 6 months Number of chapters Number of pages needed to cover each chapter Number of pages per X to complete in 6 months Permissions and art
Time for review and a life
How to Publish a Computer Book 12
Submit Proposal
Editor reviews, consults, prepares for pub committee
Marketing tears proposal apart (think Dilbert)
Editor revises proposal based on marketing Proposal submitted to pub committee Proposal approved (or not)
How to Publish a Computer Book 13
Post Proposal
Sign contract Start writing Await frantic calls from editor
How to Publish a Computer Book 14
Next Steps
Do you have the right stuff? Knowledge, ability, time Experience
Documentation White papersArticlesPresentations
How to Publish a Computer Book 15
Next Step
Call Auerbach Over 40 years in IT Knowledge, experience, reputation Multiple publishing opportunities
Articles to books
How to Publish a Computer Book 16
Contact
Rich O’Hanley, Publisher [email protected] Telephone 917-351-7146
