What is a Strategic - Management Case?What is a Strategic - Management Case?

ا It describes an organization’s external and internal condition and raises issues concerning the firm’s mission, strategies, objectives and policies.

Includes all related management issues.

Contains facts and opinions, judgments.

SM is often called Learning by doing

There is no case gives you all the information

Make reasonable assumptions and make decisions

“Be realistic”No recommendation is beyond an organization’s means

Make sure your recommendations are feasible

How you support your decision and how you propose

that they be implemented

PracticalityPracticalityPracticalityPracticality JustificationJustificationJustificationJustification RealismRealismRealismRealism

No broad generalization –

Be specific by telling 5W

(what, why, when, where, who & how)

Feasible alternatives (not necessary the same as the firm’s plan)

“Be original”

Group exercise in class and real life.

Be open-minded to other’s views.

SpecificitySpecificitySpecificitySpecificity OriginalityOriginalityOriginalityOriginality ContributeContributeContributeContribute

4- Construct a 4- Construct a competitive Profile competitive Profile Matrix (CPM)Matrix (CPM)

5- Construct an 5- Construct an external factor external factor evaluation (EFE) Matrix.evaluation (EFE) Matrix.

1- Identify the Firm’s

existing mission, vision and objectives

3- Identify Organization’s

external opportunities and threats

6- Identify Organization’s internal strengths and

weakness

7- Construct internal 7- Construct internal factor evaluation (IFE) factor evaluation (IFE) MatrixMatrix8-8-Prepare a SWOT matrix, Prepare a SWOT matrix, Strategic Position and Action Strategic Position and Action Evaluation (SPACE) Matrix, Evaluation (SPACE) Matrix, Boston Consulting Group Boston Consulting Group (BCG) Matrix, Internal-(BCG) Matrix, Internal-External (IE) Matrix, Grand External (IE) Matrix, Grand Strategy Matrix, and Strategy Matrix, and Quantitative Strategic Quantitative Strategic planning Matrix (QSPM). planning Matrix (QSPM).

9. Recommend specific strategies and long-term objectives

10 . Specify how your recommendation can be implemented and what results you can expect.

11. Recommend specific annual objectives and polices

12. Recommend procedures for strategy review and evaluation

Controlling your Voice

Constructing Visual Aids

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Thank YouShokran

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