How to Pick Your Topic: Instant Audio Workbooks

8/6/2019 How to Pick Your Topic: Instant Audio Workbooks

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Instant Audio Workbooks:How to Pick Your Topic

Diane Chew

Published by FastPencil, Inc.


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Published by FastPencil, Inc.

3131 Bascom Ave.

Suite 150

Campbell CA 95008 USA

(408) 540-7571

(408) 540-7572 (Fax)

[email protected]

http://www.fastpencil.com

The Publisher makes no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular

purpose. Neither the publisher nor author shall be liable for any loss of profit or any commercial damages.

First Edition


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This Instant Audio Workbook is dedicated to my husband, Ben, the ultimate creator, who gave me the inspiration and motivation tocreate my first product.

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AcknowledgementsI want to acknowledge Bill Quain who has been a constant source of support, knowledge and fun,

and is my co-author of the series: How to Create Instant Audio Workbooks: the Fastest and Simplest

Way for Authors, Experts and Professionals to Make More Money.


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ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix

Chapter 1 Transcription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Chapter 2 Establishing Your Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Chapter 3 What Topic Do I Want to Talk/Write About? .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Chapter 4 Who is My Perfect Client? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Chapter 5 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Chapter 6 Audio for How to Pick Your Topic .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21


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IntroductionWelcome to

How to Choose Your Topic

From the Series

How to Create Instant Audio Workbooks

The Fastest and Simplest Way for Authors, Experts and Professionals to Make More Money!

If youre an author, coach, practitioner, expert, professional or speaker, chances are you have lots of

messages for your clients. Each message can easily and quickly be turned into an Instant Audio

Workbook. But how to get started?

Sometimes the challenge is that you have too many topics to choose from, sometimes you dont

know how much you know.

So thisInstant Audio Workbook is designed for.

" You, if you have so many topics you cant decide which one to pick

" You, if you dont think you have anything to talk/write about

" Everybody in between who could benefit from a bit more focus so that you can get your first

Instant Audio Workbook done easily and effortlessly and make more money - NOW!

And remember theseInstant Audio Workbooks ARE so easy and effortless to do, you really cant

get it wrong. So what if you dont pick the hottest selling topic at first? The point is to get one done,

see how easy it is and then make more!

So were going to help you answer two key questions here:

1. Who are you creating thisInstant Audio Workbooks for?

2. What problem are you going to help them solve?Please Note: the link to the audio that accompanies this workbook can be found under the

chapter heading: Audio for How to Pick Your Topic.


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1Transcription

Welcome to Instant Audio Workbooks: The Fastest and Simplest Way for Authors, Experts

and Professionals to Make More Money!

In this part of the program were going to be addressing how to pick the topic for your first Instant

Audio Workbook. Sometimes the challenge is that you have too many topics to choose from, some-

times you dont know how much you know!

So this instant audio workbook is designed for those of you who are feeling overwhelmed and cant

decide where to put your focus - for those who feel clueless about how to get started and for every-

body in between who could benefit from a bit more focus so that you can get your first instant audio

workbook done easily and effortlessly and make more money - NOW!

And remember theseInstant Audio Workbooks ARE so easy and effortless to do, you really cant

get it wrong. So what if you dont pick the hottest selling topic at first. The point is to get one done see how easy it is and then make more!

So were going to help you answer two key questions here:

1. Who are you creating thisInstant Audio Workbook for?

2. What problem are you going to help them solve?

But before we do that, Id like you to answer a question about your own motivations for creating

this productin other words.why are you writing this Instant Audio Workbook in the first

place? And what will your life be like when you have a successful product on the market?

It may seem like a no-brainer question.but the answer is important because its all about identi-fying whats in it for you. That may sound like a selfish perspective but if youre not clear on what

rewardsyoure going to experience by creating this product, its all too easy to lose your motivation if

you run into a snag.

Now again your Level 1 Instant Audio Workbook is going to be so easy the chances of running

into a snag are slim to none. But identifying what is really motivating you to take action is a good

habit to develop.

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So - different things motivate different people and there is no right or wrong answer to this ques-

tion its all about whats important to you.

You might be writing thisInstant Audio Workbook because you want to be seen as an expert and

that feels good to you you have a need for recognition and acknowledgment.

You might be writing this because it solves a problem that you yourself have experienced and youare so excited about how much better your life is that you just have to share it with others perhaps

you have the need for connection and for making a difference in other peoples lives.

Or an obvious answer you may be creating this Instant Audio Workbook because you want to

make more money. Thats fine but I suggest you take it one step further and identify just why you

want more money. Is it for the feeling of security that money brings? Do you want to live in a different

part of the world? Have a cool, fancy new car? Send your kids to college without even blinking an eye

at the cost?

Bottom line identify whats really in it foryou by creating thisInstant Audio Workbook and keep

that in the forefront of your mind or better yet on a 3x5 card on your desk so that you can see it

every day - particularly as you create higher level products that may be a bit more complex.

For example I have a coaching and consulting business called Simply Successful and I created a

Level 1 Instant Audio Workbook for my clients and prospective customers called What Do I Really,

Really, Really, Really Want?, and I wrote it for the following reasons:

I. It dealt with a problem that I had experienced in my own life waking up one day and

realizing that I had been doing lots of things that otherpeople wanted but having no clue what I

really wanted. I turned my life around by asking myself the simple question what do I really want?

And I just LOVE sharing that with others. It makes me feel so good when somebody gets back to me

and lets me know how much theyve learned about themselves, and the steps theyre now taking to

live the life theyve always wanted. It really helps me to let go of the pain of the struggles that I experi-

enced when I know Ive helped someone else. So its a bit of an ego trip to get feedback from my

clients and have them rave about how much my product helped them but thats what motivates me.

II. I also created theInstant Audio Workbook to make more money and for me its directly

associated with at least three things I am passionate about - the first is maintaining my beautiful

home second is taking multiple fabulous ski trips to exotic places every yearand the third is having

lots of extra cash to shower on my nieces and nephews whom I absolutely adore. So tapping into

how those three motivators make mefeel as I experience them keeps me fired up and moving forwardwith creating products for my business.

III. And on a practical level I created theInstant Audio Workbook because I found it was a

whole lot easier to sell people on a product for $29.95 then to try to sell them right off the bat on a

$4000 coaching program. And I like things to be EASY for me and for my clients it feels good.

So great- I hope your mind is whirling with all the rewards that youll experience as you start to

create one Instant Audio Workbook after another! And youll have a chance to write those rewards

2 Instant Audio Workbooks: How to Pick Your Topic


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down and add to them or change them in your workbook so that youre always clear on whats in it

for YOU!

Now the next two questions can be answered in either order..depending on which one is easier

to answer first and they are:

a. What topic do you want to write about?b. Who is the perfect client for yourInstant Audio Workbook? In other words, who do you want to

reach with this product, and what do you hope they will do after using it?

And the way you answer one question will probably influence the other. So again answer which-

ever one comes easiest to you.

For me I started with the second question who is my perfect client? The clients I wanted to

reach were Baby Boomers who had either lost their long time corporate jobs due to resizing or

were given the golden handshake and forced to retire. (in other words people who fit my own

profile.) I wanted to reach people who were feeling a loss of identity without their jobs but who

also had never given themselves permission to discover what they really wanted. And my hope was

that they would realize that it was high time for them to take care of themselves (not something Baby

Boomers were taught how to do).and that the clearer they got on what they really wanted the

easier it would be to create a life they loved perhaps for the first time in their lives. I wanted them to

see that what at first felt like a catastrophe such as the loss of their job could turn out to be the

best thing that ever happened to them.

So that was my target market. And let me say that in this case I created another Instant Audio

Workbook with a lot of the same content but a slightly different focus my second version of What Do

I Really, Really, Really, Really Want? is targeted for a younger market that is so stressed out with the

demands of family and career that they havent taken the time to see where they are heading or gotten

clear on what they really wantand I want them to realize that they need to take a look at that NOW

so they dont end up at retirement age looking back and wondering whatever happened to their

dreams. So perhaps I could have combined material for both markets into one Instant Audio Work-

book but I found that it was easier to create two separate workbooks for two different markets

because their problem was a bit different.

Again the bottom line is that the more specifically you can answer the question who is the per-

fect client for your Instant Audio Workbook? the easier it will be to create your program and the

easier it will be to market. Which brings us to the question of what topic do you want to talk and write about? If youve

already answered the question about your perfect client, you obviously want to pick a topic that

solves a problem for that target market - one they are willing to pay to have solved.

Remember that overall, people have problems and they want to solve them. And will pay good

money for doing so. Or another way to look at it is:

What do people want to learn about so that they can solve their problems and create a better, more

fulfilling lifestyle for themselves?

Transcription 3


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So here are some questions to consider as you choose your topic. The first one is.

1. What have you already recorded? A lot of coaches, authors, experts, practitioners and profes-

sionals have already recorded audios or videos that could help solve a problem for somebody. Per-

haps youve done a Blog Talk Radio Show a podcast or put something up on u-tube. Well there

you have it!a. Every recording has a url get the url and listen to your recordings

b. Pick one ANY one to get started and create your workbook from a current recording. Bingo

youre on your way!

2. The second obvious question is - what have you already written about?

a. Have you written a blog? Newsletters? Articles? Chapters? Books? Your own journals?

b. Pick a topic from something youve already written that can help solve a problem for some-

body, and then, you can either expand on what youve already written for your first audio or if youve

written a lot take a topic and break it down into individual aspects and then pick one aspect to

address for your first audio and Ill speak to that a little more in just a bit.

3. The third question is what is your area of expertise as a professional, a practitioner, coach or

author? What have you taken the time to study? In what areas do you hold degrees or certifications?

What body of knowledge do you already have under your belt that could help others so they dont

have to do a lot of research? Perhaps youre a lawyer and could do your level oneInstant Audio Work-

book on Protecting Your Childrens Inheritance: How to Create Your Will in three easy steps. Or

maybe youre a tax accountant and could do your first product on The hidden money in your busi-

ness. Just remember that information that is second nature to you is not second nature to every-

body else and you could help to solve a lot of problems with the expertise youve already acquired.

4. The next question which is the one I used to pick my first topicis: Whats a problem

youve had in your life that you were able to solve.no matter how long it took or what steps you had

to go through?

Now, as Bill would say - most problems are related to Sunny-Honey-Money:

"Sunny refers to your health and well-being

"Honey to your relationships

"Money refers to your prosperity, financially and otherwise

Maybe youve had several problems or issues youve had to deal with: caring for aging parents, job

loss, health issues, financial issues, parenting challenges, relationship wins and losses it could be

almost anything

One piece of advice though, as I mentioned earlier is think about picking an aspectof a problem

that youve had to deal with for your first Instant Audio Workbook. Dont try to solve the WHOLE

problem just pick a specific piece of the problem to address.

For example when I was considering the topic of job loss, I broke it down into the following aspects

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" Loss of self esteem and how to reclaim your identity outside of your job

" Going through the grieving process so that you can move on to an even better outcome

" How to manage your relationships while youre going through your own process of recovery

from the loss

" How to practice self-care while youre recovering" The dangers of being run by fear rather than hope and expectation

" How to manage your wealth while you make the transition to something new

" And seeing the loss as an opportunity to do what you have always dreamed of doing and taking

the time to figure out what you really want for the first time in your life. And thats the one I

chose to address first.

The nice thing about breaking the topic down into its different parts is that you can easily start

with one aspect and create a 20-30 min audio and 10 page workbook and then do your nextInstant

Audio Workbooks on the other aspects and before you know it, you have a series that you can sell for 5times more than your first one! But Im getting ahead of myself.

Ok so if you still arent sure what topic you want to address here are two more questions:

First one is - What are YOU interested in?

"Think back on a time when you were reading, watching TV, talking with friends, you know - and

you heard or saw something that fully grabbed your attention. Everything else around you

faded..and at that moment, all you wanted to do was dive into whatever it was that came to your

attention and know more? That can be your first audio!

" You can also think about what you love to do that has brought you joy and fulfillment that you

would enjoy sharing with others -

Maybe you have a hobby youre passionate aboutfor instance, I fully intend to do a series

ofInstant Audio Workbooks surrounding my love of skiing particularly on how to get back on the lift

after a serious injury.a problem Ive unfortunately had more than once but one that I can hope-

fully help others to address.

Maybe you have a mental technique that you use almost without thinking that could help

others.such as focusing on what youre grateful for, identifying all the positive aspects of your life,

or learning how to expect miracles.

Just consider all the stories and experiences that youve learned from and were able to apply toother areas of your life there are pearls of wisdom that you can easily pick up from the beach of

your life and use to help others.

So - hopefully by now you are brimming with ideas for your firstInstant Audio Workbook and are

about to turn off this audio so you can run and record your own. But if for any reason you s till dont

believe you have anything of value to offer others.just pick something that YOU would you like to

know more about.

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"Pick a topic youve wanted to learn more about and have been putting off

"Google the topic and do a little research.

"Read a book or two on the topic. Now you already know more than a lot of other people do on the

subject.

You can make a little new knowledge go a long way by putting your own spin on it and how you

applied the knowledge to your life even if its about how to fix a leaky sink or how to plant tulip

bulbs.

Youve got your Level 1Instant Audio Workbook topic ready to go!

So to summarize first get clear on why you want to create thisInstant Audio Workbook and how

your life will be different once youre recognized as an expert in your chosen area. Get clear on the

rewards youll experience and write them in your workbook.

Then write down a description of the perfect client for your product and choose a topic that will

solve a problem for that target market. And youre ready to go!! Its that simple!If you ve already answered those questions as youve been listening to the audio GREAT

youre ready to move on to the next step: Creating the Outline for your Audio. (All the information

you need can be found in the program: How to Create Your Level OneInstant Audio Workbook.) If

you need to ponder a bit more turn to your workbook, and use the tools and guidelines there to

help you get going. And remember as I said earlier you really cant get this wrong.Instant Audio

Workbooks are so simple and easy to do that the most important thing is to get one DONE and then

you can create many many more!

So are you ready?! Than lets get going, have some fun and create your Instant Audio Workbook

the fastest and simplest way for authors, experts and professionals to Make More Money!!



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2Establishing Your Rewards

Before you choose the topic for your first Instant Audio Workbook , or select the problems

youre going to be solving for your readers, its important to identify your own motivations for

creating this product.

In other words:

1. Why are you writing this Instant Audio Workbook in the first place?

2. What will your life be like when you have a successful product on the market? What will be the

rewards for you?

Why do you think its important for you to have clarity on the rewards youll get for creating this

product?

Whats the danger of NOT being clear on whats in it for you?

Review the list of needs/wants below and circle the ones that apply to you as you think about

WHY youre creating this product. Be honest with yourself. Nobody will see this but you. So even if

some of your needs and wants make you blushits important to identify whats motivating you

and what feels good toyou.

There are no right or wrong answers, here - everybody has a slightly different set of needs and

wants that motivate them to take action.

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Needs and Wants

- To Accomplish - Be Acknowledged - To Contribute - To Create

- To Catalyze - To Lead - To Connect - To Teach - To be Needed

- To be Respected - To be Prosperous - To Influence - To be Honored

- To Serve - To Experiment - To Encourage - To Accomplish - To Enlighten- To Have Fun - To be Recognized as an Expert - To Uplift - For Ease/Comfort

- To be Popular - To be Wealthy - For Adventure - For Security - For Excitement

- To be Passionate -To be Peaceful -To be Joyful -To be Generous

-To Learn and Grow

Other Needs/Wants Important to You:

Lets drill down on the one need that is common to almost everyone: the need for MONEY! (And

yes - even if you are motivated to help and serve others, its much easier to do that with money than

withoutmoney!)

Take a minute and picture the money building up in your bank account as you sell your Instant

Audio Workbooks . What are you going to do with the money? Why is it important to you?

Ok - great. Now lets put it all together. Fill in the blanks below and write out why you are creating

these products, how you are feeling as your Instant Audio Workbooks are being sold and helping

people solve their problems, and what your life is now like as a result. Write it out in the present tense

as if it is already a done deal.

I am creating these products because I love to:

and I feel (happy, excited, jazzed, productive, accomplished, proud, amazed, other?)

now that I am experiencing (fill in how your life has changed for the better.)



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(*See the example below re: why I created my firstInstant Audio Workbook)

Terrific! I hope youre already feeling your energy growing as you imagine how completing and

selling your Instant Audio Workbooks will make you feel and how your life will be positivelyimpacted.

Lets get going and pick your topic and your target market.

In the next sections you are going to be answering the following questions:

1. What Topic Do I Want to Write About?

2. Who is My Perfect Client?

You can answer the questions in either order. So, its your choice: go to either chapter next -

whichever question is easier to answer. For me, it was easier to answer the second question first - but

its up to you!

*************************************************************************************

*Example of why I created my first Instant Audio Workbook : What Do I Really, Really,

Really, Really Want?

Note the needs, wants and feelings I put in parentheses and underlined.

I created myInstant Audio Workbook called What do I Really. Really. Really Really Want? for the

following reasons:

I. It dealt with a problem that I had experienced in my own life waking up one day and

realizing that I had been doing lots of things that other people wanted but having no clue

what Ireally wanted. I turned my life around by asking myself the simple question what do I really

want and I just LOVE sharing that with others. It makes me feel so good when somebody gets back

to me and lets me know how much theyve learned about themselves, (Need to Contribute and

Enlighten) and the steps theyre now taking to live the life theyve always wanted. It really helps me to

let go of the pain of the struggles that I experienced when I know Ive helped someone else. (Need for

Peace and Joy) So its a bit of an ego trip to get feedback from my clients (Need for Acknowledge-

ment) and have them rave about how much my product helped them but thats what motivates me.

(Need to be Popular)

II. I also created theInstant Audio Workbook to make more money (Need to be Wealthy)

and for me its directly associated with at least three things I am passionate about - the first ismaintaining my beautiful home second is taking multiple fabulous ski trips to exotic places every

yearand the third is having lots of extra cash to shower on my nieces and nephews whom I absolutely

adore. So tapping into how those three motivators make mefeel as I experience them keeps me fired

up and moving forward with creating products for my business.

III. And on a practical level I created the Instant Audio Workbook because I found it is

a whole lot easier (Need for Ease and Comfort) to sell people on a product for $27.95 then to try to

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sell them right off the bat on a $4000 coaching program. And I like things to be EASY for

me and for my clients it jazzes me! (Need for Excitement)

And my life is changing in so many ways as I have a sense of accomplishment and confidence with

eachInstant Audio Workbook that I complete.

"No longer am I frustrated with all the aspects of my business that Im NOT getting done.

"The more products I create - the more energy I have to complete even MORE projects, rather than

feeling drained and overwhelmed.

"The energy that comes from completing projects and the excitement at making more and more

money while Im helping people is positively impacting other aspects of my life.

"My self respect and feeling of achievement has increased so dramatically: Im taking better care of

myself, Im exercising more, Im completing other projects around my home and garden, and

yesmy relationship with my husband has improved in a delightful way. (Enough said!)



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3What Topic Do I Want to Talk/Write About?

What is the one requirement for the topic you choose to focus on for your Level 1 Instant AudioWorkbook? It has to _______________ a _________________ for your target market.

Circle the number(s) that best describe your current situation.

1. I have content that Ive already recorded (podcast, Blog Talk Radio Show, video, audio interviews,

etc.)

2. I have content that Ive already written (newsletter, article, chapter, book, blog, journal, etc.

3. I have an area of expertise that can be used to help others solve their problems

4. Ive solved a problem in my life that is common to others

5. I have a special interest or hobby

Now - go to the number(s) below that best describe your current situation.

As you write down possible topics, remember that your Level 1 Instant Audio Workbook is going to

include an____________ around 25-30 min. long with a 10-15 page _____________. So keep it

simple and easy!

Just note your possible topics in the spaces below - dont worry about a fancy title. Note how

creative the title is for thisInstant Audio Workbook: How to Choose Your Topic. HA! You can get

creative later on.!

1. Content Already Recorded

a. Every recording has a url get the url and listen to your recordings

b. Pick one ANY one to get started and create your workbook from a current recording. Bingo

youre on your way!

Write your possible topics here:

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2. Content Already Written

a. Pick a topic from something youve already written that can help solve a problem for some-body

b. Expand on what youve already written for your first audio or

c. Take a topic and break it down into individual aspects and then pickone aspect to address for

your first audio


3. Area of Expertise

a. What have you studied? In what areas do you hold degrees or certifications?

b. What body of knowledge do you already have under your belt that could help others solve a

problem?

Remember - information that is second nature to you is not second nature to everybody else!

Examples:

"Lawyers: Protecting Your Childrens Inheritance: How to Create Your will in Three Easy Steps."Tax Accountants: The Hidden Money in Your Business.

"Practitioners: You Can Feel Good Again - Tapping Into the Hidden Power in Your Own Body.

"Coaches: How to Create Your OwnBreakthrough Success.

"Handypeople: You Can Fix Your Own Leaky Faucet!

"Real Estate Agents: The 10 Most Common Mistakes When Buying a Home and How to Avoid

Them.


4. Solved a Problem Common to Others

a. What problem(s) have you solved in your own life .no matter how long it took or what steps

you had to go through?



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Note - most problems that people will pay to have solved relate to the following:

" Sunny- Your health and well being

" Honey- Your relationships - romantic and otherwise

" Money- Your wealth - prosperity and abundance

Examples: caring for aging parents, job loss, health issues, financial issues, parenting challenges,

relationship wins and losses it could be almost anything!


b. How big is that problem? How can it be broken down into smaller aspects for your Level 1

Instant Audio Workbook? (Remember - you can create a whole series ofInstant Audio Workbooks andsell them for a LOT of money!)

Example of Breaking Down a Big Topic into its Aspects

Aspects of Job Loss:

"Loss of self esteem and how to reclaim your identity outside of your job

"Going through the grieving process so that you can move on to an even better outcome

"How to manage your relationships while youre going through your own process of recovery

from the loss

"How to practice self-care while youre recovering

"The dangers of being run by fear rather than hope and expectation

"How to manage your wealth while you make the transition to something new

"Seeing the loss as an opportunity5. Personal Interest/Hobby

a. What has brought you joy and fulfillment that you want to share with others?

b. What would you like to learn about that youre willing to do a little research on or read a book

or two?

What Topic Do I Want to Talk/Write About 13


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c. What stories and experience can you share from your own life that can help others?

Examples:

" How to Get Back on the Ski Lift After Falling Off!

" The Power of Gratefulness

" Ten Things to Know When Buying a Pre-Owned Car

" Calm Your Life and Lift Your Spirits with Needlepoint

" Ten Minute Gourmet Meals on a Budget

Remember: you can make a little new knowledge go a longway by putting your own spin on it and

sharing how you applied the knowledge to your own life!

Write your possible topics in the space below:



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4Who is My Perfect Client?

*1. Why is it so important to specifically identify the perfect client for your Instant

Audio Workbook?Choose all that apply:

a) Because I might end up creating a product for a market that doesnt exist, like The Knights of

the Round Table.

b) Its easier to market my products when my target clients are clearly defined.

c) Its easier to select the content that will be most relevant to my clients.

d) I will create a better product when I have a specific client in mind.

e) I can get help from representatives of my target market for content and feedback.

f) a. and c.

g) b. through e.

h) all of the abovei) none of the above - who cares about the client, anyway?

*2. What pitfalls might you run into if you dont?

a) My target market will be too small to make me any money.

b) My target market wont buy my product because they dont know they have a problem and

therefore arent about to pay for it.

c) I might end up writing about a topic that I like, but nobody else cares enough about, like How

to Keep Your Compost Heap Smelling Fresh.

d) Ill end up with a greatInstant Audio Workbook, but no idea how to reach my target market.e) All of the above

f) None of the above - stop asking me these silly questions!

There are tons of books and programs that address how to choose your target market. Lets keep it

simple, here, with a few questions to ask yourself in order to identify your perfect client.

Answer these questions in whatever order you like:

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"What problems do I know how to solve?

"Who has those problems?

"Do they know they have a problem?

"Are they able and willing to pay to solve their problem?

"Who can I relate to because of my own life experiences?"Who can relate to ME because of my own life experiences?

"Who do I LIKE to relate to?

"Can I reach this market - in other words, do I know how to intercept them in their daily activities

and during the buying process?

"What do I want them to do as a result of using myInstant Audio Workbook?

Jot down your answers in the space below:

Example: For theInstant Audio Workbook:What Do I Really, Really, Really, Really Want? I cameup with two different target markets and created two workbooks with a slightly different focus but

with a lot of the same content:

1. Baby Boomers

" I wanted to reach clients that fit my own profile because thats what I knew most about: Baby

Boomers who had either lost their long time corporate job due to resizing or were given the

golden handshake and forced to retire.

" I wanted to address two problems I was forced to solve for myself: 1) Feeling a loss of identity with

the loss of a job/career 2) Not knowing what I really wanted for myself.

" I knew from personal experience and from the other products and services on the market, that a lot

of Baby Boomers knew they had this problem AND were willing - almost desperate - to solve their

problem and pay to have it solved.

" I knew from talking to a lot of friends and colleagues that many of them had never taken the time to

discover what they really wanted, because they had been taught that it was selfish to do that.



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" I was able to get some great feedback and ideas for my product by talking to people I knew who fit

the profile of my perfect client.

" I knew I could reach this market because I knew they used social networks such as LinkedIn, I

knew what blogs they frequented, and I knew of potential joint venture partners that could help me

to widen my reach."What I wanted them to do as a result of working with myInstant Audio Workbook: 1) Realize that it

was high time for them to take care of themselves (not something that Baby Boomers were taught

how to do.) 2) Experience that the clearer they got on what they really wanted, the easier it would

be to create a life they loved, perhaps for the first time in their lives, and 3) Turn what at first felt

like a catastrophe into the best thing that ever happened to them.

2. Young Career Parents

" I realized that I wanted to help a younger market that was so stressed out with the demands offamily and career that they hadnt taken the time to see where they were heading in life.

" I wanted to help this market AVOID the same mistakes I did.

" I knew from former, younger colleagues that whatever dreams they had started out with had often

been buried under the demands of their current circumstances.

"While they may not have been as aware of their problem compared to the Baby

Boomers - they DID know they were stressed out. Based on a lot of products on the market, they

were willing to pay to change reduce their stress.

" I knew how to reach this market: they used social networks like Facebook and Twitter, I discov-

ered what blogs they frequented, what sites were geared to their issues, and what on-line periodi-cals/newsletters they read.

"What I wanted them to do as a result of working with myInstant Audio Workbook: Get clear on

what they wanted NOW and build up their personal equity so that they would have a richer,

more satisfying life, and in the event they lost their job, or chose to leave, they would already have

their own equity to sustain them.

Again the bottom line is that the more specifically you can answer the question who is the per-

fect client? for your Instant Audio Workbook the easier it will be to create your program and the

easier it will be to market.* Hopefully you picked all of the above for both questions!

Who is My Perfect Client? 17


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5Summary

Getting started on your Level 1Instant Audio Workbook is simple and easy.

1. Get clear on why you want to create this Instant Audio Workbook and how your life will be dif-ferent once youre recognized as an expert in your chosen area. Get clear on the rewards youll experi-

ence as you complete each workbook and watch the money flow into your bank account.

2. Write down a description of your perfect client and choose a topic that will solve a problem for

that target market - or - pick a topic first and then describe the perfect client for that topic.

Youre ready to go!! Its that simple!

If you ve already answered those questions as youve been listening to the audio that accompanies

this workbook GREAT youre ready to move on to the next step: Creating the Outline for your

Audio. (Step by step instructions can be found in the program: How to Create Your Level 1 Instant

Audio Workbooks.)Remember that you really cant get this wrong. Everybody has something to share that can help

somebody else. Pick ANY topic that you are interested in or have used to solve problems in your own

life. Instant Audio Workbooks are so simple and easy to do, the most important thing is to get one

DONE. Then you can create many, many more!

So, are you ready? Than lets get going, have some fun and create your first Instant Audio Work-

book: the fastest and simplest way for authors, experts and professionals to make more money - now!!

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6Audio for How to Pick Your Topic

Please copy and paste the following link to access the audio that accompanies this workbook:

http://www.audioacrobat.com/play/Wl6xcptX

The audio is approximately 18 minutes long. You can listen to it on its own, or follow along with

the transcription provided in the first chapter.

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Documents

How to Pick Your Topic: Instant Audio Workbooks