How to Maximize Your Avvo Profile

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4 Ways to Maximize Your Profile

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Profile

Update Your Profile Photo

• Profiles with photos are 7x more likely to be viewed

• ¾ headshot vs. full body• Dark shots may not show

up in thumbnails

Update Your Profile• Links to:

• Website• Blog• Social Media

• Photos• Video• Languages• Cases• Work Experience• Education • Awards• Associations• Publications• Speaking Engagements

Avvo Rating

• Mathematical algorithm• Calculates automatically• Based on activity within the

legal industry• Experience• Industry Recognition• Professional Conduct

• Keep your profile up-to-date• Most recent information matters

most• Always include dates

Client Reviews

• Important to prospective clients

• 85% positive• Don’t fear the negative

review• Doesn’t affect Avvo Rating• Opportunity to respond• Push down negative

reviews• Work with Avvo

Peer Endorsements

• Showcase your “virtual” law firm

• Can positively impact Avvo Rating

• Make it personal• Endorser must have

claimed Avvo profile

Group Claim

• Claim all firm profiles in one step

• Simple & free• Manage profiles

centrally, or let each attorney manage

• 200+ firms participating

Contribute

Question and Answer Forum

Legal Guides

Contributor Points

• Contributor points• Leaderboards• Top answers featured

throughout site• Contributor level

included on your profile page

Google Searches (SEO)

Google Searches (SEO)

Share

Social Media Integration

Post Content back to your Website

Website Badges

Upgrade your Profile

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Stay in Touch

• Nida Makein, Customer Care Manager• customercare@avvo.com • 206-734-4111

• Lawyernomics www.lawyernomics.avvo.com • Upcoming webinars

• Avvo Blog www.avvoblog.com • New Features