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Region XII
How to Make Social Media Work for You
Presenta;on created by:
Kayla Pa@erson GoMedia Coordinator, GoAbroad.com [email protected]
Amber Ke@mann Senior University Rela?ons Coordinator, CISabroad [email protected]
How to Make Social Media Work for You
Main Topics
1. Why Social Media is Important
2. Social Media from Varying Perspec?ves
3. Examples of Successful Campaigns
4. Four Steps to Success
Why Social Media is Important #1: Social Media is where your audience is!
#2: Interna?onal Educators are using social media.
Why Social Media is Important
94.20%
64% 62.80%
25.60%
10.50%
50%
10.50%
34.90%
5.80%
Social Media Usage in Interna;onal Educa;on
#3: Social Media, done well, yields results.
Why Social Media is Important
81%
50.60%
34.20%
29.10%
25.30%
11.40%
Increase in fans or followers
Increased website traffic
Increase in inquiries from online sources (contact us forms, etc.)
Increased a7endance at events
Increased office visits from par?cipants
None
Results Experienced from Social Media Ac;vity
Social media as a study
abroad office
Social media as a provider
Social media as an online marke?ng
firm
Write down which of these you would consider your perspec?ve, as well as what you think your Social
Media Marke?ng objec?ves are.
Social Media from Varying Perspec?ves
1. Social media as a study abroad office – Common Objec?ves:
– Increase awareness of study abroad/study abroad office
– Increase awareness of all programs – Increase study abroad applicants
– Foster online rela?onships with any affiliated providers
– Successful Campaign Ideas: – Cross-‐promo?ons with your campus social media channels
– Study abroad alumni/current student photo contest
– Study abroad ?p/tes?monial/photo of the week
Social Media from Varying Perspec?ves
Cross-‐promo;ons with your campus social media channels
– University of Melbourne North America Office & Global Mobility Office
Study abroad alumni/current student photo contest
– Rutgers Study Abroad Photo Contest Winners
» Flickr
Study abroad ;p/tes;monial/photo of the week
– Florida Travel + Life’s Photo of the Week
2. Social media as a provider – Common Objec?ves:
– Increase awareness of your organiza?on/programs
– Increase study abroad applicants – Foster online rela?onships with affiliate universi?es
– Foster online rela?onships with alumni
– Successful Campaign Ideas: – Country specific media campaigns, i.e. fun facts, photos, videos about the specific loca?on
– Fan gated promo?ons/contests
– Alumni spotlights/features
Social Media from Varying Perspec?ves
Country specific media campaigns, i.e. fun facts, photos, videos – CISabroad country videos and photos
Fan gated promo;ons/contests
– CIEE “In the World” Photo Contest
Alumni spotlights/features
– API Study Abroad’s Alumni outreach and groups
3. Social media as an online marke?ng firm – Common Objec?ves:
– Increase brand awareness/website traffic
– Engage with clients and customers – Compliment tradi?onal marke?ng efforts
– Successful Campaign Ideas: – Blog/ar?cle series – Photo of the week/blog of the week – Contests/giveaways/photos of staff on the road
Social Media from Varying Perspec?ves
Blog/ar;cle series
– GoAbroad’s “Discover Your Value” Blog Series
Photo of the week/blog of the week
– GoAbroad Blog of the Week
– GoMedia travel inspira?on photos
Contests/giveaways/photos of staff on the road
– GoAbroad Cover Photo Contest
– GoMedia Staff photo album
What social media campaigns have you tried or found successful?
Social Media from Varying Perspec?ves
Four Step Approach to Social Media
Understand & Strategize
Create Content & Integrate
Manage & Monitor
Measure, Evolve, Repeat
Step 1: Understand & Strategize
To-Do Items: Follow Trends and Use Resources ☐ Build Editorial Calendars
Step 2: Create Content & Publish
Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!
Publish Social Media Channels, Traditional Media, Anywhere it makes sense!
Step 3: Manage & Monitor Management of Social Media A time when micro-management is successful!
- Be consistent, use up-to-date posts and content - Optimize scheduling & posting times
Tools: Tweriod, HootSuite
Monitoring the Channels Become the “Big Brother” of your brand.
- Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!
Tools: HyperAlerts, Google Alerts, FollowerWonk
Step 4: Measure, Evolve & Repeat
Social Media Tape Measure: – Facebook Insights, Google
Analytics, Crowdbooster
Social Evolution Change, Create & Be
Original
Key Take-‐Aways
1. Be present where your audience is present (social media!)
2. Learn how to effec?vely use social media from your organiza?on’s perspec?ve
3. Create a social media strategy; follow predetermined steps
4. Understand and u?lize resources…
Understand & U?lize Resources
• Websites/blogs – Mashable.com – HubSpot Blog – GoMedia Blog
• eBooks – Social Media Tips for
Interna?onal Educa?on – Radian6 Social Media eBooks
• Webinars – GoMedia Webinars – HubSpot Webinar Archive
Contact GoMedia for more informa?on!
Jonathan Miers – [email protected]
Kayla Patterson – [email protected]
Twitter: @_GoMedia_ Email: [email protected] Website: GoMedia.GoAbroad.Com
Ques?ons?
