How to Leverage Digital Media

To Drive Brand Awareness and Sales

Presentation @ WSWA – April 2011

By Alyssa Rapp

Founder & CEO

Bottlenotes, Inc.

Executive Summary: About Bottlenotes

Who We Are• Bottlenotes is the leading digital media company in the wine space dedicated to educating and

entertaining educating new to intermediate wine enthusiasts via email, social media, mobile & events.

• Bottlenotes serves as a prime channel for luxury brands (wine, beer, spirits, etc.) to drive brand awareness amongst our wine-loving, lifestyle-driven, Millennial Generation & Gen X consumer base.

Bottlenotes.com

The Daily Sip

80 Sips Events

Bottlenotes Mobile (Beta Launched 12/10)

Bottlenotes is the #1 Online Wine Community for New to Intermediate U.S. Wine Enthusiasts

Summary Statistics (as of 3/11)

• 225,000 Registered Users• 140,000 Recipients of The Daily Sip• 20,000 Total Twitter Followers • 16,000 Facebook Fans

Demo’s• 83%> 30 Years of Age• 65-45: Female : Male• 55% HHI > $75K• >70% of respondents drink wine at

least 2-3 times per week• >70% have bachelors degrees or higher

On Email Marketing: Anchor Your Brands Around a Holiday, Current Event, etc.

Dedicated Email Components

• 728x90 banner

• 60 words of “sponsored notes”

• 200 words of copy

• 300x250 rectangle

How to Leverage Facebook: Drive Brand Engagement via Contests

Once you have your fans…INTERACT with them.Consistently. (Ask questions. Respond. Repeat.)

If You Create a Twitter Account, Follow One Golden Rule: Use Twitter to Drive Clicks!

On Mobile: Leverage Apps to Drive Tasting Notes, Ratings and Visits- and DEPLETIONS!

Leverage Digital Media to Drive Event Attendance and Engagement, e.g. Around the World in 80 Sips™

• What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of 500-900 Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in 2012.

• Benefits to Participating Brands: Direct exposure to 500-1000 consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives.

• Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation.

•

• What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of 500-900 Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in 2012.

• Benefits to Participating Brands: Direct exposure to 500-1000 consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives.

• Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation

• Digital Media Platforms Employed: ALL (Email, Facebook, Twitter, QR codes, etc.)

How To Leverage Digital Media To Drive Brand Awareness, Brand Engagement, Thus Sales

1) Get Email Publications in Your Media Plan

2) Drive Interactivity via Facebook Fan Pages

3) Use Twitter to Drive Clicks

4) Use Mobile App’s to Drive Tasting Notes, Ratings, Depletions and Winery Visits

5) New Media Companies Can Help You Innovate

Bottlenotes In the Press

ForbesLife Executive WomanInc. Magazine’s

Bottlenotes is “a network of established collectors and budding oenophiles, with education, experimentation, and entertainment in mind.”

-The Robb Report

Complete list available at www.bottlenotes.com/press