How to Improve Political Involvement

IIABCal and the Emerging Leaders Committee

IntroductionMike Orrick – VP Membership for IIABCal

Bryon Pedevill-Emerging Leaders Committee Chair PTL Insurance Brokers, Inc.

Rob Oates – Emerging Leaders Committee Vice Chair Armstrong and Associates Insurance

Services

Robert Garden – 1440 Group Inc.

The ChallengeDeclining member participationDeclining attendance at eventLack of perceived member value

SolutionCreate a new experience:

Cost effective for membersConvenientDid not take too much time away

from their dayOngoing valueEnhances perceived member value

Virtual Political Summit45 minute virtual live eventKeynote Speakers:

State Senator Juan VargasState Senator Ted GainesAssemblyman Jeff Miller

Attendees could view anywhereTaped so could be viewed at later dateNo cost to attend

Behind the ScenesMonths of planning involvedVideo taped and edited in advanceLive Streaming - Ustream Platform

Mobile Viewing

IPhone

Android

Facebook Viewing

Website Integration

Results75% increase in attendanceMore member exposure – convenience,

expense, etc.500+ people viewed the event

What we learned45 minutes is too longBreak down into ongoing digestible piecesNot enough social engagementDon’t use primetime for lower level messagesIt only lasted a day – year long effort neededDidn’t display member value appropriately

Changes for this year

Shrinking it to about 20 focused minutesBetter social/member engagementCreating a year long seriesImproving the message to highlight the value

of the association’s political advocacy

The futureKeep fine tuning an ongoing political

messageCreate an IIABCal Channel that has both live

and taped events and updatesFind new ways to deliver value back to the

membersCreate a live event

QuestionsThank you!!!