How To Immediately Increase Your Company’s Revenue Using The Most Underutilized Asset Online!

“How To Quickly Increase Your Company’s

Revenue Using The Most Underutilized Asset In

Our Industry ” And it’s Free!

It’s no secret that too many companies are going under whilesearching for ways to increase their R.O.I., and throwing awaythousands, when they don’t have to.

What you’ll learn here is the exact method that we use to addrevenue and increase return on investment for all of our clients.We’ll even put things into action for you, for free!

We feel it’s extremely important that we have the opportunity toprove ourselves and show you results before we ask you to workwith us on any level. We’ll even invest our own money and timeinto your business to show you how it works.

If you feel inclined to learn more about anything in this whitepaperplease feel free to call us at 3176463363 or email us immediatelyand we’ll answer any questions you have.

mailto:[email protected]

Nothing here is theory, the reason why big companies likeAmazon will always win out is because they’re the first to utilizethe most innovative strategies available, they set the standards,and they can easily outspend their competitors, until now.

Just ask Q.V.C., Sunsetter Awnings, P90X, As Seen On T.V.,Best Buy, and A.D.T.; The most successful businesses in theworld utilize our 5 pillar marketing strategy to take their companiesfrom average, to marketing superpowers quickly, and so can you.

Unfortunately most businesses don’t have this information. Thefact is that if you don’t start doing what the big boys are doing, youmay lose your livelihood to those who are more creative and thosewho can outspend you in your industry.

Differentiating Yourself From Your Competition

Let's face it, most businesses are pretty much the same in theeyes of the modern consumer. The only thing that will help youstand apart is your ability to think outside the box.

Take the painting business for instance. If you started a paintingbusiness tomorrow, you'd have to compete with 50 other paintersin your local area, but if you create a product or service thatteaches others how to paint, or if you offered painting classeswhere you charged up to $100 per class, then you’d be thinkingoutside the box, and you’d certainly stand out as an expert.

Call Us NOW At 317-646-3363 And We’ll Add $10,000 To Your Bottom Line By Next Week FOR FREE!

Ask yourself the following questions:

How does my company stand apart from the rest? What keeps my customers coming back for more? Does my sales funnel dominate in my niche? Do we have Mcdonalds brand potential, or do our

customers think we just sell cheese burgers? Are we an authority in our industry or just another

business trying to sell things to people? How can we do things differently?

Your Greatest Asset

Most businesses are not utilizing or building theircompany’s greatest asset effectively. I’m talkingabout their database of customers and the peoplewho have shown interest in what their offering.

Even if they’re using their database as a tool, mostare simply not using it correctly, and I’ll prove it.

It’s safe to say that if someone’s done business with you in thepast, and you’ve done your part to deliver great value and service,that they’ll definitely do business with you again, and refer you toothers; but what happens when you lose their interest?


Even if you’ve never sold them a thing until now, “remember”by showing interest in your product or service, they are highlytargeted members of your database, and perfect candidates foran alternative marketing venture.

So why are so many businesses either failing at it, convincedthat they’re doing a great job, or not using it at all?

Fortunate for you, very few people know about these strategies,or how to use them; and unlike most businesses that are gettingthis part all wrong, you’ll learn how to do it right, and do it for free.

After determining the maximum benefit of your marketing modelusing the S.C.E.N.T. Formula, (that is scale, control, entry, need,and time) you’ll have complete control over what comes next.

Your goal should always be to increase your bottom line andhere’s how the most successful companies in the world do it….

Lead Magnet

A lead magnet is something that is used to capture the contactinformation of people who have shown an IOI (Indication ofInterest) in whatever it is that you are offering.


Most small businesses do not offer any sort of lead magnet andthose that think they are offering a lead magnet usually aren’t.

For example, you’ll see lawyers offering a free consultation andthey will claim that as their lead magnet. This is not a lead magnetbecause…

1. Everyone else is offering the same thing2. They have to come to you for the value3. The value takes too long to be realized

For a good example of a lead magnet let’s take a look at one of themost successful direct response marketing campaigns ever.


As indicated by the orange arrows in the image above, SunSetterAwnings has 2 lead magnets above the fold on their website. Theyare giving away a free idea kit, DVD, and a $200 savings.

When you click on one of the two links you’ll be taken to a pagethat looks like this…

As you can see, the reason for giving away the idea kit, DVD andsavings is to capture the name and contact information of thevisitor.

But having a Lead Magnet like this on your website is only onevery small part of the process.


If you’ve ever seen a SunSetter commercial, the only thing theyare focusing on is giving away the kit, DVD and savings.

Key Point

All Marketing and Advertising Efforts Must Be

Lead Directly To A Lead Magnet!

Most businesses lead their marketing efforts to a website or atelephone number. That is a HUGE mistake. All marketing effortsmust focus solely on getting the “free thing” instead of trying tomake a sale.

The NumbersWhen done correctly, about 40% of the people who come to yourwebsite will take you up on your lead magnet offer. This is fromcold traffic (search, social, etc.). When all of your marketing effortsare focused on the lead magnet, about 70% of the traffic will takeyou up on the offer.

Currently, based on what our clients tell us, without a lead magnetonly about 2% of their traffic engage their business.

With the right lead magnet this number can go up to 70%.


What’s A Good Lead Magnet?We create all of the lead magnets for our clients because a leadmagnet should have a strong subliminal sales message inside of it.It should be designed to do three things…

1. Build trust with the audience (turn cold contacts into a warmleads)

2. WOW the prospect (if they are giving this away for free the paidstuff must be amazing)

3. Subliminally sell your product or service

Lead magnets are usually either in video or PDF format and theyare usually focused on moving away from some sort of pain.

So now that we’ve discussed how to create a powerful leadmagnet, build trust, and captured the contact information of theprospect, let’s move on to pillar number 2.

Segmentation SaleEver hear of Columbia House Records?

They were in the back of every magazine on the planet giving away15 CDs for a dollar.


People thought they were crazy. 15 CDs for a Dollar? How couldthey ever make money doing that?

By 1996 they controlled 16% of the entire music market and had amembership base of over 16 MILLION people!

They understood that if they offered 1 CD for $15 like everyoneelse was doing they’d never be able to compete. But by making an“irresistible offer” to first time buyers (15 CDs for $1) they wereable to segment the buyers from the “free” prospects.

Once they were able to segment the list of prospects (those whobought the dollar offer and those who didn’t), they just played thenumbers game.

They knew exactly how many people converted from $1 buyersinto full price buyers. Once they knew those numbers they justbought as much ad space as they could afford while still making aprofit.

A segmentation sale is an instantaneous and irresistible offer thatconverts people into paying customers. If done correctly youshould expect up to 60% of the prospects to take you up on yoursegmentation sale.

Using a similar client as an example, his segmentation sale is…


“We’ll Unclog A Drain Or Toilet For $5”

The prospect prepays the $5 and gets a printable coupon. At anytime from that point forward the customer can call and redeem thecoupon.

Key Point

The Segmentation Sale Must Be The BEST Service You

Offer! Just Because You Aren’t Making A Profit Doesn’t

Mean You Can Be Cheap On The Work!

This happens more often than you’d think. Companies offer anirresistible offer to suck in new business and they go cheap on theservice. This is why so many companies have a problem whenthey do a Groupon.

For example, let’s say Joe’s Pizza does a Groupon that offers alarge pie for $5. By doing this, Joe’s Pizza breaks even on thesale. 1,000 people buy the Groupon and Joe’s Pizza is swampedwith people coming through the door. The lines are long, service isslow, and the atmosphere is terrible.

The Groupon worked just like it was supposed to work. Theproblem is that Joe’s Pizza will not get any new long termcustomers out of it because the initial customer experience wasterrible.


Key Point

Treat Those Who Buy Your Segmentation Sale Like

They

Are Your Biggest and Best Customers And They Will Be

Customers For LIFE!

Main Sale

Very few companies have a lead magnet. Even fewer use asegmentation sale. But every company in the world has their ‘MainSale.’

Obviously this is the product or service that you are looking to sellto your audience. It’s the main offer. For example, if you own aroofing company the main sale would be putting on a new roof.

Since we are all familiar with what the main sale is, there is reallyno reason to go into it in great detail. What you need to focus onthough is where the main sale is in relation to the overall salesprocess.

Almost every company in the world focuses their marketingmaterial on the main sale. Car dealers try to sell cars throughthe mail.


Roofers talk about being the “most affordable”. Accountingservices offer a discounted price as April 15th nears.

This is one of the main reasons why 80% of small businessesdon’t survive the first 5 years. They are only picking up the ‘NOW’customers.

When you move your main sale into the third box of your salesprocess it allows you to pick up the ‘maybe’ prospects or what Ilike to call the ‘testers’. Testers will look at your free offer because,well, it’s free.

But 99% of testers would not have purchased your main sale whenasked to optin to your lead magnet.

Profit Center

The ‘Profit Center’ is where almost 90% of your profit will comefrom.The Profit Center is the extra services or add ons that youoffer in addition to the main sale.

For example, did you know that when you buy a computer at BestBuy, 100% of the profit comes from the Geek Squad protectionand the warranty? If you don’t buy a protection plan and/or awarranty, Best Buy breaks even.


Amazon loses money on every Kindle sold but they make a killingon the books. McDonalds loses money if you just buy a burger anda Coke but they make Billions on the meal.

The fact is that the biggest and most successful companies in theworld lose money or break even on their main sale.

The only reason they are able to do this is because they know thatthey are able to convert a certain number of customers in their‘Profit Center’.

One of the main things we do when working with a client is todevelop the profit center. Most companies either don’t have themor they aren’t using certain products or services in the correctway.

For example, we have a popular pizza franchise that is one of ourclients. They had no profit center at all. All of their profits camefrom selling slices or pies of pizza.

We developed their campaign and started offering a plan where thecustomer would pay $19.95 a month and would get 3 pies, a dozengarlic knots and 3 bottles of soda a month.

Originally the client thought we were crazy for suggesting this butwithin 3 months of launching it we had just about 5500 people onthe plan across all the stores.


After a year we had just over 15000 people on the plan and theaverage customer on the plan would actually take full advantage ofit once every 3 months.

What’s even better is that those who took full advantage of theplan ended up buying more than the plan offered.

For example, someone would redeem their 3 pies, knots, and soda,but they’d also buy an extra pie, more soda, a few sandwiches,etc.

The plan added about $3.1 MILLION DOLLARS in revenue to thefranchise in the first year with a profit margin of about 60%.It literally took us about an hour or so to set up!

This is a real profit center and we can create something similar forany company regardless of what your services or products are.

The Pizza Franchise now simply focuses on working the pillars.They have a lead magnet, segmentation sale ($5 pie), main offer($12 pie), then the profit center.


The sale of the profit center is simple because the pie is $12 andabout 62% of the people who buy a pie buy something else. So thepitch is simply “You are spending $17 on this pie, knots and soda.For $19.95 we have a monthly plan where you get 3 pies, knots,and 3 sodas. So for $2 more you’ll get all of that.”

The conversion rate on people who spend over $12 (a pie) is rightaround 30%. This means that for every 100 pies sold 30 newpeople get on the plan!

Customer Retention

We usually try our best to combine the profit center and customerretention into one offer but sometimes it’s hard to do that.

For our pizza franchise client, customer retention is built in to theprofit center because of the recurring revenue. The customercontinues to pay so they continue to come back.

Another example of customer retention would be a referral orloyalty program. We use this a lot with our car dealer clients. Ifsomeone buys a car they get 10 business cards with their name onthem. They send a friend back and the friend presents the card.Whoevers name is on the card get a check for $250.


This model works in three ways.

1. In brings in super warm leads that close at a very high rate.2. It also almost guarantees that the person doing the refering willbe buying a new car from you again in the future.3. It makes closing the car deal easier (send 1 friend to us a monthand we’ll pay half your car payment…send 2 and your car is free)

This form of customer retention (like everything we do) can beused in any business if it’s structured correctly.

Key Point

Your Current Customers Are Your Number 1 Source

For Revenue Generation. They Are Also Your Number 1

Source For NEW BUSINESS.

Now you’ve got the plan. The exact plan that Amazon has beenusing to take over the retail world. The exact same plan that BestBuy is using to take over the electronics retail world. The exactsame plan that A.D.T is using to own the home security industry.

And the exact same model that you can start using today.


Are The Following Obstacles Hurting Your Business?

You know nothing about implementing the 5 marketing pillars. You’re marketing to modern consumers in the wrong way. You lack the resources to implement new strategies. You want to get started but you get information overload. You keep putting things off and never get started.

Now eliminating the roadblocks is easy when you have a dedicatedteam of associates willing to do all the work for you, for free.

Call Us NOW At 317-646-3363 And We’ll Add $10,000 To Your

Bottom Line By Next Week FOR FREE!

You won’t even have to invest any of your time becausewe will take care of the research, design, copywriting, anddistribution cost for your first campaign.

That’s how confident we are in our services.

So What Are We Offering Here?

We’ll start by researching your audience, putting together the offer,copy, design, setup and distribution of your first campaign at nocost to you. All you’ll be doing is allowing us to send out a testmailing then collecting your earnings.


If you want us to continue to market for you after that, thenwe’ll discuss the details of our services, and the tools that weuse to really turn businesses around in record time.

Our ties in the industry also allows us to put together amazingdeals versus someone who doesn't. Meaning, instead of earning$35 on a $100 sale, you can potentially earn $85 or more on everysale. We work hard to get you the best deals on every campaign.

Are You Ready To Become An Authority For Your Customers?

Here’s your opportunity to position yourself like the big boysdo. Best Buy, Columbia House, Mcdonalds, Amazon, SunsetterAwnings, P90x, A.D.T., As Seen On T.V. and many others, justcan’t be wrong. Every day that you’re not implementing thesestrategies is literally another day of lost profits for you.

This is not an open ended offer to everyone, and you must meetcertain criteria. As you can imagine this can get very expensivewith us taking all the risk. Once we’ve met our client goal this offerwill be closed forever. We want you to be one of those clients.

Does Your Business Must Meet The Following Criteria?

1. Must have been in business for 3 years or more2. Must have annual revenue of $250,000 or more3. Must have 5 or more employees4. Must have a database of previous and/or potential customers

No More Excuses

Personally, I didn’t choose your business at random. In fact, If Iwasn’t absolutely confident that we could help you produce moreincome very quickly, then I wouldn’t have contacted you at all.

I will personally help you produce up to $10.00 or more for everyperson in your database. I’ll even help you or show you how tobuild your database quickly once we start working together.

It doesn’t matter if they’re your favorite fan, or if they’ve neverdone business with you before. In fact, the more people that youhave in your database the more revenue you stand to earn.

We’ve eliminated all of the risk.

If you have 5,000 people or less in your database then you canearn anywhere from $5000 and up to $50,000 or more by nextweek. If you have fifty thousands people in your database, thenyou know the numbers can get pretty astronomical.

Zero Investment Means You Have Nothing to Lose

I take it that even if you only earn a portion of that, you can pay offsome bills, pay out some bonuses, invest in new equipment, buy ashiny new toy or two, and even save for a rainy day.


The best thing about this opportunity is that once you can swear byour services, we will market for you weekly, biweekly, or monthly.

Unfortunately we can only take on a limited number of qualifiedclients each month. Contact us today to secure your spot.

Guarantee

We cannot give away all of our techniques andstrategies here, but you can bet that we will doeverything we can to deliver as promised andyou won’t be charged anything upfront.

We can also guarantee to produce up to $10.00 for every personin your database right now and have you in the profits within aweek of your first campaign.

This is an incredible opportunity to increase your revenue withoutspending a dime, investing any of your time, and without having toworry about a thing.

You can try to do it all yourself, but it's better to have a friend in thebusiness who has the experience and who's willing to give you ahelping hand along the way.


Take Your Earnings To The Next Level

Have you noticed that everything is moving towards databasesales and strategic partnerships? Think about it!

Local grocers and pharmacies are asking for your zip code oremail address when you shop

Restaurants are offering $500 entries, just for participating inonline surveys

And businesses are offering deep discounts when you shoponline.

Everywhere you look someone wants your name, email addressand or telephone number. These companies know that getting yourcontact information is priority one.

Even though most of these companies are smart enough to collectthe customers information, they are failing miserably because mostare not using the techniques that you’ve learned in this whitepaper.

They literally have the information but they are still using outdatedsales techniques that work poorly with modern consumers.

When these outdated techniques fail and companies are forcedto seek out top notch consulting services, many are charged aminimum of $10,000 or more up front before they’ll even getstarted, (and it would be worth every cent);


but as part of our segmentation sale instead of charging youupfront, we can bring $10,000 or more into your business beforeyou’re ever one of our clients.

We’re here to use our talents to bring in more customers andrevenue to your business if you have the foresight to act today.

That’s what will really help you reach your business goals?

Since we both bring something of great value to the table, wecan both benefit from this unique partnership while this offer isstill available.

I know you have questions; Feel free to contact me by phoneor email so we can start you on the right path today.

We look forward to helping you grow your business, and thanksagain for reading.

Shawn [email protected]3176463363


mailto:[email protected]

Documents

How To Immediately Increase Your Company’s Revenue Using The Most Underutilized Asset Online!