How to grow your Twitter followers (and spy on the competition!)@PaulChaloner@FreshEgg@WorthingDigital

www.freshegg.com www.worthingdigital.com

• What are followers and why do I need more of them?

• How do I get more followers?

• How do I find the right followers?

• How do I manage my Twitter followers?

• How do I spy on my competitors without them knowing?

Follower questions

What are followers?And why do I need more of them?

Followers are those who follow you on Twitter (duh)More over, followers are those who are interested in what you have to say and what you have to share with them, generally speaking those who feel you are either cool or you have some way of educating them.They could of course be a friend already.Businesses need more followers for a number of reasons:• Ego boost• Social signals• Appear bigger than they are (against competitors)• Larger reach (means more shares, more traffic!)• Trust

What are followers and why do I need more of them?

How do I get more followers?Without upsetting the birds and the whales

• You can buy them (but they’re rubbish) • You can beg (it’s not cool but it works sometimes)• Use “software” (but it kills birds allegedly)• Work for them• Hire someone to do it for you!• You can use tools that comply with the API rules• Engage properly• Social directories (listorious, wefollow, twellow)• Advertising! Facebook Ads, SU Ads, LinkedIn• The bottom line is, you don’t get more followers quickly without

reciprocal follows (subject to a max of 2,000 before ratio).

How do I get more followers?

Post interesting content and linksPost relevant content for your growing audienceClean up followers regularlyRemove default eggs and blank bio followersConstantly set Tweepi to follow similar peoples followersAdd to social directoriesFollow people back (within reason)Tweet people regularly (do #ff every week)RT people when they post cool stuff Interact, debate, argue, engageUse the right software

The key to new followers

If you combine the following tools, you have a really powerful set to gain more followers, clean up Twitter and manage it better.

FollowerwonkTweepiTwitter ListsLinkedInTweetdeck - which can also turn you in to...

Which tools to use! (mostly free)

Prepare to become the James Bond of Twitter