How To Grow Your Biz…When You’re Broke

by Amy Applebaum

Introduction Welcome to…  You can achieve success without spending lots of money  5K? 50K? Must take specific actions

Define - Release Your Inner Millionaire/Millionairess

Acknowledgement

Thank you

Importance of today’s topic  Your commitment to your success

My Goal

Your Success

Today – Share everything I can

Later – Share how I can support you

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Plan to take action

BREAK-OUT #1“WHO’S IN THE ROOM” Audience Questions:

• How many aspiring entrepreneurs?• How many new biz owners – year or less?• How many 1+ years and still struggling?• How many service-based biz owners? Types?• How many product-based biz owners? Types?• Biggest challenges?

BREAK-OUT #2“GET TO KNOW YOU” Group Exercise:• Form groups of 10 • 20 seconds each

Name Company Name Type of Business Biggest Business Challenge

Money & Success Money doesn’t create success

• Vending company example People become successful without money everyday

• Donald Trump bankruptcy Rich people fail at business everyday

• Vision • Belief System • Branding • Strategy/Plan • Follow-Through• Team

Success determined by:

TEAM!!

Must Adopt This Critical Belief:

YOU + BUSINESS = RELATIONSHIP

• Partners, married… sleeping together• Requirements for healthy relationship:

Love Commitment Rules Follow-through Communication Support

• Sooo… What does your partner need?

BREAK-OUT #3“PARTNER NEEDS?” Group Exercise

• Pick a partner; 2 minutes each• What does your “partner” (biz) need right now?• I would be successful if_________ (FILL IN BLANK).• How would that make a difference in your relationship w/biz?

Share:• 1 Volunteer

Creating Your All-Star Team!

1) Your Community

• Definition

• Do a great job = Success stories & testimonials

• Assignment: Increase size of community Collect testimonials

Creating Your All-Star Team!

2) Accountability Partner

• What is it?

• Criteria

• Assignment: Find immediately Schedule weekly talk-time

(continued)

Creating Your All-Star Team!

3) Visionary Team:

• Definition:

• Assignment: Create it!

• Networking opportunity in this room!

(continued)

Creating Your All-Star Team!

4) Board of Mentors:

• Definition:

• Criteria:

• Volunteer

• Believe in you

• More successful

• Variety

• Assignment: Build a “Board of Mentors”

(continued)

Creating Your All-Star Team!

5) Interns:

• Description: Students hungry to learn

• Assignment: Hire a couple

(continued)

Creating Your All-Star Team!

6) Commission Sales Associates

• Description:

• Best reps work on commission

• Assignment: Write Job Description Determine Sales Goals Create Compensation Plan Start Interviewing

(continued)

Creating Your All-Star Team!

7) Trade Relationships:

• Description

• Note: get agreements in writing

• Assignment: Determine what you need Determine what you can offer Find the team

(continued)

Creating Your All-Star Team!

8) Strategic Partnerships:

• Referral partners

• Company partners (shared equity)

• Joint venture partners Join forces w/ a company that has an expertise that you

need & vice versa Form a partnership & profit from the company formed.

• Affiliate partner: They market/sell your products/services for a fee.

• Assignment: Form Strategic Partnerships!

(continued)

BREAK-OUT #4Teammate Brainstorm Exercise Individual Exercise

• Spend 1 minute writing names of potential teammates

Share• Any epiphanies?

Group Exercise• Share with someone (potential team & epiphanies)

CONCLUSION Assignment

• Create your all-star team…now!

Contact info (next…)

Questions?

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