How To Get More Customers And Sell A Lot More Cars By Spreading Your

Message Will you really implement great automotive marketing on a budget? Absolutely Of course the over-priced promoting “gurus” or advertising reps won’t tell you this. These are the individuals who want you to believe “marketing” needs an enormous investment over a extended period of your time--which can only be done by the experts. “Image,” “brand,” “awareness,” and “exposure” they cry… as they inch nearer and nearer to your wallet. Then of course they bewilder you with trade jargon just so you have no way of knowing what’s being done and what kind of results you'll be able to really expect with such a campaign. That’s hard enough to stomach for a rich dealer, let alone a small, used car dealer who can’t fathom spending $3000 for one ad simply to “get their name out there” and “hopefully” generate some leads. However we’re here to inform you this whole marketing thing doesn’t need to be sophisticated or maybe that expensive. After all advertising and design companies want you to think it's, because that’s how they make their money - charging small businesses, like car dealers, a lot of money to manage a process that looks terribly complex. In truth, maintaining a high quality image and building a strong brand is actually pretty simple…and we’re about to show you some high-end marketing and publicizing tricks you'll be able to implement immediately-even on a budget.

Here’s the deal. A lot of what individuals think regarding branding and image doesn’t really matter. What matters is that you simply sell cars. And from experience, spending a lot of money on a high-end design business won’t necessarily achieve those goals either. Don’t get me wrong-- having a professional and polished image will make a big difference in developing trust with prospective clients. And a spiffy appearance will assist you look larger and better than you really are (and a lot more secure than your other used car competitors). BUT, it doesn’t need a small wealth to get the job done. With the info given in this article, you’ll learn the tools and methods essential to freshen up your look and makeover your entire image - including your logo, business cards, stationary, web site, and flyers - in about two weeks for not much more than a ninety nine Taurus at the auction. Thus with that said, here are our top suggestions in beefing up your dealership’s marketing and branding efforts on a dime: 1. Don’t Waste Cash on “Perfect”- Good Enough is Good Enough No one cares about your logo or website more than you do. So don’t get frantic and fanatical about the process and spend more cash (and time) than required on these things. Merely aim for a polished, professional and simple look. You don’t need funky, over the top or award winning designs. Ideally, you‘ll want to work with a designer to make sure a clean and professional website or logo, but simply know from the start you won’t want the most expensive package or the needless bells and whistles they have to offer. 2. Brandscending Yes, we made this word up. It’s a cross of branding and transcend. What we mean by brandscend is to emerge on top of traditional branding strategy. Most

individuals think branding is something that is achieved over an extended period of time with a heap of effort and cash. That’s true. But that’s not the only method to achieve a strong brand presence and a solid image (that of course no one within the business will ever tell you). Thus rather than listening to the marketing reps and taking out an costly “branded” ad for 10 months straight just to “get your name out there”, you’d do just as well with your money developing and maintaining a polished image and steadily utilizing it in all of your efforts --i.e. signs, commercials, mail, print ads, shirts, letters and web site, to further promote the value of your brand. 3. Corporate Identity The standard price for a company identity package (logo, letterhead, business cards and envelopes) from a reputable design firm is about $3,000. Ouch! However did you know that a lot of terribly gifted graphic designers moonlight as freelance entrepreneurs? And without the expensive overhead of running a firm, their rates are A LOT cheaper. And by much less, we mean as much as 90% less. Yes! That means you'll be able to get a complete and professional company ID package for as little as $300 by working with some on-line outlets. Simply search “corporate identity” on Google and you will find a long list of options. Everything Else Once equipped with your new look and logo, you can hire a local graphic designer (or one of the people you found on-line) to use that logo to your signs and banners. You'll be able to visit an embroidery store and have your logo added to golf shirts and hats. You can find the best site to get unique name tags with your new design. The sky is the boundary. You’ll be surprised how proud you will be to display your new image in as many ways as you can. And you ought to - that’s how you make it pay off.

Who This Doesn’t Apply To If you’re the type of individual who will need an executive board meeting to decide on new logos and also the headline for your web site these concepts probably aren’t for you. Simply like it’s not always convenient to shop around or clip coupons for the best deal, you’ll need to be prepared to be versatile and somewhat tolerant when addressing individuals via the internet. That’s the trade off to buy a brand new fancy look for your business for dimes on the dollar.