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For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Citation preview
The power of the internet marketing in
today’s business world
Prepared by Hani Masgidi
Head Of Customer Management Unit
What Exactly Is Internet
Marketing?
• Internet marketing
is the practice of
using all facets of
internet
advertising to
generate a
response from
your audience.
Internet Marketing methods
• Search engine marketing
• Display advertising
• e-mail marketing
• Affiliate marketing
• Interactive advertising
• Social marketing
AIM of marketing in General
1. Find the right
audience
2. Ask people what
they want
3. Give it to them
7 Facts : What IM Is Not
1. It is not a get-rich-quick
scheme
2. It is not about who has the
most capital or IT knowledge
3. It is not just about making
money online
4. It is not just multi-level
marketing done on the Internet
5. It is not a battle of seeing who
can collect the most email
addresses as possible
6. It is not simply grabbing an
affiliate link
7. It is not a scam
7 Facts : Why Choose IM?
1. You can operate from
virtually anywhere in the
world
2. You have the lowest startup
and operating costs
3. You can target any consumer
market in the world
4. You have the ability to do
what you truly love
5. Ability to do it part-time and
yet earn a decent living and
great results
6. Ability to operate 24 hrs a
day on autopilot mode
7. Lastly, the ability to earn you
passive income and even
multiple streams of income
Internet Users Growth
Internet Users Growth M.E.
Internet Users Growth GCC
GCC Population- 2010 Est Usage, in Dec 00 Internet Usage % Population User Growth 2000-2010
Bahrain 738,004 40,000 649,300 88.00% 1523.30%
Kuwait 2,789,132 150,000 1,100,000 39.40% 633.30%
Oman 2,967,717 90,000 1,236,700 41.70% 1274.10%
Qatar 840,926 30,000 436,000 51.80% 1353.30%
Saudi Arabia 25,731,776 200,000 9,800,000 38.10% 4800.00%
United Arab Emirates 4,975,593 735,000 3,777,900 75.90% 414.00%
Total 38,043,148 1,245,000 16,999,900
Offline Marketing Vs. Online Marketing
Offline Marketing Online Marketing
High Cost Very Low Cost
Limited audience World Wide audience
Mass Approach Targeted Approach
Difficult to measure effectiveness
and ROI
Measurable effectiveness and ROI
Short term Impact Long term Impact
Difficult to modify Easy To Modify
Case Studies
1-Arabian Automobiles – Infiniti
“ Made a revenue of Dhs. 2,145,000
Spending Dhs. 3312 Only!”
2- AW Rostamani – Logistics
“Leased out 40 % of new 46,000 square
metre facility using $300 budget in 45
days”
AWRostamani Holdings Group
Other Co.s
Non-Automotive
Other Co.s
1-Arabian Automobiles – Infiniti
• Average Auto. Market Cost Per Lead =
Dhs 250
• Using PPC targeted Campaign
• Budget 30 $ / Day
• Generating 11 – 17 Leads Per day
• Cost Per Lead Dhs 6 – 10
• Converted Leads = 11
• Total Sales = 11 X Dhs. 195,000 = Dhs
2,145,000
No Car Model Name Email Mobile Action Taken Lead number Forwarded to
1 Infiniti G Sedan Issa Fallouh [email protected] 506409994 18765293 Nataly Akil
2 Infiniti FX yahya alkoumaim [email protected]
3 Infiniti G Convertible ALAA MALIK [email protected] 7807677331 18765298 Tony C. Joy
4 Infiniti G Convertible ABDULLA AL ZOUBI [email protected] 566943037 18765297 Nataly Akil
5 Infiniti FX Joe Thomas [email protected] 506595772 18765294 Tony C. Joy
6 Infiniti G Sedan MOHAMMED ALTAYEB [email protected] 501734440
7 Infiniti M45 Khamis Al Kayani [email protected] 509899343 18765295 Ziad Gholmieh
8 Infiniti M45 yusanputra yusan [email protected]
9 Infiniti FX Ramachandran Padmanabhan [email protected] 502818192 18765296 Musaab A Ibrahim
11 Infiniti FX Ahmed Rashwan [email protected] 050 7587 335 18752297 Lilian Ali Ahmad
12 Infiniti G Convertible Muhammad Faisal Zameer [email protected]
13 Infiniti FX asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad
14 Infiniti G Coupe asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad
15 Infiniti G Sedan Ahmad Al Mulla [email protected]
16 Infiniti G Convertible rasan mamkak [email protected]
17 Infiniti FX rasan mamkak [email protected]
18 Infiniti FX ali hassa [email protected]
19 Infiniti FX Mahesh Malkani [email protected] 504575438 18765299 Ziad Gholmieh
20 Infiniti EX JUMAA SHEIBA [email protected]
21 Infiniti FX SAIF ALAZZAM [email protected] 508023811 18727316 Tony C. Joy
22 Infiniti FX husam ismaeel [email protected] 506168432 18727317 Lilian Ali Ahmad
23 Infiniti FX AWAD ALKAREEM YOUSUF [email protected] 505201251 18727318 Ziad Gholmieh
24 Infiniti M45 tiesto nasir [email protected]
25 Infiniti FX YAHYA AL ZAROONI [email protected]
26 Infiniti EX MOHAMMED SHAKER ALMOFLIH [email protected]
27 Infiniti M45 IHAB IBRAHIM ELMETWALLI BAIH [email protected] 509262105 18734254 Nataly Akil
28 Infiniti FX shadi matrud [email protected] 502960708 18765302 Musaab A Ibrahim
29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMATARI [email protected] 506767031 18765303 Musaab A Ibrahim
31 Infiniti EX m rezaei [email protected]
32 Infiniti FX BASHAR ABDULLAH [email protected]
33 Infiniti G Convertible nadiya djouad [email protected] 502259669 18752293 Tony C. Joy
34 Infiniti G Sedan M V [email protected]
35 Infiniti G Sedan RIMA MOHAMMED [email protected]
36 Infiniti FX AHMED SHEHATA [email protected] 506266053 18752300 Ziad Gholmieh
37 Infiniti G Convertible Bravo Initony [email protected]
38 Infiniti FX AMAL MOHAMMED [email protected] 504754116 18747306 Nataly Akil
39 Infiniti M45 NADEEM ALANI [email protected] 964234545 18765304 Musaab A Ibrahim
40 Infiniti FX shadia alim [email protected] 503301070 18747308 Lilian Ali Ahmad
41 Infiniti FX rasan mamkak [email protected]
42 Infiniti G Convertible WAJD EL SHOOF [email protected] 507321051 18737271 Ziad Gholmieh
43 Infiniti FX MOHAMMED NAJI [email protected] 501380285 18765305 Musaab A Ibrahim
44 Infiniti G Convertible Arpit Joshi [email protected]
45 Infiniti G Convertible AMER ALSHOFI [email protected] 501974652 18727351 Lilian Ali Ahmad
46 Infiniti QX S G [email protected]
47 Infiniti FX JUMAA SHEIBA [email protected]
48 Infiniti QX JUMAA SHEIBA [email protected]
49 Infiniti FX Azmat Beyg [email protected]
50 Infiniti FX Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim
51 Infiniti G Sedan Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim
52 Infiniti FX Pingkan Rampen [email protected] 558867393 18765308 Tony C. Joy
53 Infiniti G Coupe Gaven Jones [email protected] 566833731 18765309 Tony C. Joy
infiniti Leads Daily Update
August
Type of inquiryDaily
emails
% of
emails
Brochure Request 331 32.1
Quotation 675 65.5 979
Test Drive Request 25 2.4 52
Total 1031
1403
Test Drive Summary:
Altima 2.5 6
Infiniti FX35 1
Infiniti G35 Sedan 2
Pathfinder Station
Wagon1
Patrol Super Safari 2
Sunny 3
Tiida HB 2
Tiida Sedan 1
Xterra 5
Xtrail 1
Armada 1
Number of Sales
Inquiries by phone
August Monthly Report
AAC Email Report
Individual Inquiries
Fleet Inquiries
Brochure Request
32.1%
Quotation65.5%
Test Drive Request
2.4%
Type of inquires
Brochure Request
Quotation
Test Drive Request
10
57
09
3 2 1 18
26
0 1
191523
68
36
110 4 3 5
10 15
1 2 10
20
40
60
80
100
1
Brochure Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
12
104
11 10 6 3 3 5
2734
0 2
32
54
7888
65
3141
2 7 113
24
3 1
18
0
20
40
60
80
100
120
1
Quotation Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
Deira, 62%
Sh.Zayed Road, 24%
Sharjah, 12%
Ajman, 1%
Ras AlKhaimah, 1%
Emails By BranchDeira
Sh.Zayed Road
Sharjah
Ajman
Dhaid
Fujairah
Khorfakkan
Ras AlKhaimah
Umm AlQuwain
2- AW Rostamani – Logistics
2- AW Rostamani – Logistics
• Established in 1997, the company is
the primary logistics
• The new 46,000 square metre facility
started back in Feb 2010
• It had 60% occupancy till Jun 2010
• 40% Vacancy for more than 2 months
Actions
• Started SEM & SEO
Campaign to have a
better internet
positioning and
branding.
• In less than 45 days
were able to improve
the internet ranking
on google.com and
yahoo.com.
Results
• Aug. 2010 , %100
occupancies and
request expand the
facility.
Conclusions & Tips
Conclusions Tips
IM is must in today’s business Start Your online present NOW
Understand your niche market Researches
Identify your audience IM researches
Target the right audience Prospects Segmentations
Approach your prospects Use the right IM method
Evaluate results Measurements for all activities
Improve results Split testing
Expand your business Start the process again