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HOW TO DESIGN AN EFFECTIVE POSTER
…the DOs and DON’Ts.
Help The Reader
Title Images Layout
Help The Reader
Quickly orient your audience to your content
Scientists and engineers are most likely to read goals and results.
Title Hypothesis
Results Experimental Design
Avoid Easy Mistakes
Proofread. Have some one else proofread Affect/Effect Proofread Their/They’re/There Proofread Two/Too/To
Grab attention with your title Make the title assertive, clear and
interesting. A question can work well.
◦ For example: Why do dogs scratch flea bites?
◦ Not so good:
Studies of the effects of Siphonaptera bites on canine motor neurons.
Tell A Story…
Introduction 1st paragraph - lays out the problem Include both the “what” and the “so
what”.
2nd paragraph - gives background/history 3rd paragraph - gives justification for work
(“Therefore this study was designed to…”)
Purpose
The specific problem that you tested “We tested for the presence of a specific
protease in the ovulatory process.”
Yes, this will overlap with last paragraph of intro
Methods
Subcategories (keep these brief and to the point!)
Highlights of the major pieces of your research
Avoid jargon and unexplained acronyms
Briefly explain any specific procedures that may be less commonly known
Help The Reader
Poster design should be simple and engaging
Can your audience read it in sections as they pass by?
Results
Report your major findings as Put in an Example Here of “how to” Fig. 1, Fig. 2, etc.
Use graphs, pie charts or other good visual presentation methods.
Avoid “raw data” tables.
Include a one to two sentence “punch line” (legend) under each figure.
Summary & Conclusion
Summary Prose version of the Results listed in three or
four bullets
Conclusion How did your findings address your hypothesis?
Make the connections between your assumptions and what you found
References What are the key papers in this area?
Most of this is probably in your introduction
Other citations may be in your methods section
Provide a bibliography of cited sources on board
Use proper APA format
Leave plenty of blank space (up to 50%)
Align objects to make them easier to follow
Align objects along sight lines The eye looks for edges
Help The Reader
Help The Reader
Help The Reader
Help The Reader
Help The Reader
Help The Reader
Arrows or numbers indicate how to read your poster
Help The Reader
Dress up your poster!
Make your text visible
Title should be visible from 15 to 20 feet
Main headings should be visible from 8 to 10 feet
Supporting text should be visible from 6 to 8 feet
Colors can unify your poster
Bright colors: attract attention or detract from message
Limit number of colors to create theme Use colors of similar value and saturation
Background intensity can affect image appearance
Background color can affect image appearance
Serif -or- Sans Serif Fonts?
Serif fonts can be easier to scan quickly Serif fonts can be easier to scan quickly Serif fonts can be easier to scan quickly Serif fonts can be easier to scan quickly
Sans Serif fonts can be less distracting Sans Serif fonts can be less distracting Sans Serif fonts can be less distracting Sans Serif fonts can be less distracting
Neatness Counts
If you can – make your poster one, big PowerPoint slide Expensive to print Need to allow time to get it printed!!!
Use a paper cutter, not scissors Use ruled lines to make sure all sections are
straight and aligned Print graphs & photos on photo paper, not
copy paper
The text & image should reinforce each other
Our goal is to test a fillet design for turbine blades and vanes downstream of the combustor
The purpose of the fillet design is to reduce vortices that disrupt the film cooling of the blades and vanes
[Pratt&Whitney, 2000]
Combustor