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Perfect Website Checklist
HOW TO CREATE THE PERFECT WEBSITE
A GUIDE
In our experience, many businesses struggle to market
themselves on the web. Fortune 500s, non-profits,
entrepreneurs, and mom bloggers alike all have areas in which
they struggle. The number one piece of advice we can give to
create the perfect website with any budget is to improve the
clarity of your message.
People buy what they understand. Think about this in your own
life. As a consumer, do you buy the food you understand on a
menu or the food you don’t understand? What about shopping?
What about books, or clothes, or new technology? If you have to
read something over and over or ask a ton of questions to
understand what it is, you likely won’t buy it.
On your website, you have seven seconds to capture your
audience. That’s not much time. To create the perfect website,
you must clearly tell people what you offer, why it’s better, and
how to get it. That seems like a lot to tell someone in seven
seconds, so how can you accomplish that?
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HOMEPAGE MARKETING MESSAGEFirst, you should write your marketing messages at a second-grade
level. No matter how complicated your business is, your marketing
messages need to be understood by the average Joe. Save the nitty
gritty details and technical language for content further down the
pipeline, when you know a visitor is deeper in the sales cycle.
SELECTING IMAGESNext, your visuals and page layout should match your simple, clear
messaging. If you have the proper messaging, that message will be
short and to the point. Visually, the user should not be overwhelmed
from your homepage. To create the perfect website, you should select
photography or graphics that complement what you are saying –
whether that’s a product shot, lifestyle image showing the benefit of
your business, or even a video loop. Just make sure it accurately
represents what you are selling or offering.
PERFECT WEBSITE EXAMPLESLet’s take a look at some examples. Ask yourself, do these three
websites meet the seven-second rule? Can you answer what they
offer? Why it’s better? And see how to buy it?
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The Nest website is a great example of a clear homepage. In just a few
words between a headline and subhead, plus a button asking you to
take action, you know that Nest is selling a thermostat that helps you
save money, energy, and you can easily click “buy” to learn more and
make the purchase. The imagery is simple – product shots showing the
different colors and screens available on the thermostat.
NEST.com
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Evernote knows how to create the perfect website. Evernote is a tool
that many of our team members, and probably yours, use. The
homepage messaging tells you the benefit of Evernote – remembering
everything. Who doesn’t want that? The messaging is customer-
focused. It tells what YOU can do with Evernote rather than bragging
about the product. The action to sign up couldn’t be easier. Simply
enter your email, password and click the “sign up for free” button.
EVERNOTE.com
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And finally, we believe in practicing what we preach, so let’s take a look at
SafeSchools, a website that our team built in partnership with our client,
Scenario Learning. Once again, the hero messaging is simple and focuses on
what the customer can do – make your district even safer with our award-
winning K-12 safety and compliance solutions. The clear call-to-action is a “free
trial,” which is in the hero space and also the top navigation. If someone isn’t
quite ready for the free trial, they are able to watch training videos, review the
course library, read success stories, and opt-in to a safety tips email list. Giving
away helpful information for free is beneficial because it allows the target
audience to learn more about your expertise. Some customers will need time to
decide, so help them do their homework and build confidence in your products.
SAFESCHOOLS.com
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Shouldn’t your website be working for you?
GET YOUR FREE DIGITAL ASSESSMENT
311 Elm Street Cincinnati, OH 45202 513.929.4603© US Digital Partners, LLC. All rights reserved.
Make your message clear
Define the user’s problem
Pick the right images
Use a visible call-to-action
Offer something for free
Add a compelling video
Include quick testimonials
Invite them to opt-in with their email address
Now that you know how to create the perfect website, the best way to
find out if your message is resonating is user testing! Embrace the “test
and learn” method and conduct A/B tests on your website to continually
optimize and grow your customer base.