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11/13/2016
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How to Create a Content Plan for Blogging and Social Media
Presented by Dawn Raquel Jensen
Dawn Raquel JensenSocial Media Speaker
Digital Marketing CoachSocial Business Trainer
What Is Social Content
What You Need to Know
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Socia
l Business
Pro
cess
Pre
sence Phase I
Create Visibility
POSITION: Professional and Personal Branding
Path
Phase II
Establish Credibility
PIVOT: Focused and Leveraged
Pla
tform
Phase III
Build Digital Leadership
PROFIT: Influence and Authority
3-Step Social
Business Process™
Defining Your Platforms: Where to Distribute Content
Website
Pinterest Instagram
SlideShare
YouTube
*Google+
©2016 Virtual Options LLC
Social Business Content: Overview
Visibility
Start Small
• Optimize Presence
• Identify Major Channels
• Establish Tags,Keywords, RSS Feed
Credibility
Build Deliberately
• ContentSystem/Calendar
• Optimize Frequency
• Repurpose & Remarket
Authority
Be Consistent
• Create Long-formContent as System
• Tools/Automate
• Publish
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Discovering Your
ContentChoosing What Works for Your Business & Industry
Approach: Your Content Platform
Inform
Educate
Empower
Advocate
Entertain
Inspire
Content Perspective & Point of View
Body of Wisdom
Education
Years of Experience
Industry
Hobbies FamilyCulture
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Created vs Curated
SOCIAL BUSINESS
CONTENT
CURATED CONTENTSupports Your Business
(Clients)Extends Your ReachEducates. Informs.
Advocates
What is Curated Content?
Source: Curata.com
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Source: http://pamorama.net/2013/07/28/60-content-curation-tools/
Content Curation Process
Where to Curate Content?
Source: http://img.labnol.org/
Types of Content
� Photos -stock photos or Instagram pictures
� Video - YouTube, Vimeo, or Wistiaembedded right into a post or shared directly to social media
� Infographics - visual information, either super long and meaty or bite-sized and informative
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Types of Content
� Audio - podcasts
� Articles
� Graphics - images that complement the content, quotables
� Presentations
� Screenshots
• Title
• Subtitles
• Facts• Figures• Statistics
Blogs &
Articles
Repurposing Content
The idea of
having one item of content that can be used
across multiple social media platforms
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EXERCISE Follow On Example
CREATED CONTENT
Build A Resource Library
Quick Content
Examples
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Shaun ThorntonQuotes, Testimonial, Slide, YouTube Cover
Flame BossPin Board CoversRecipeQuotesQuiz
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Canvawww.canva.com
Photo
Editing: Pixlrhttps://pixlr.com/
Curated vs. CreatedSource: www.curata.com
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What Content Does/Can Do
Inform
Educate
Empower
Advocate
Entertain
Inspire
Social Business Content Examples
Original Created Content
� Blog Posts
� Whitepapers
� Marketing materials
� E-books
� Reports
� Podcasts
� Video
Curated Content (Aggregators)
� Scoop.it
� Paper.li
Created Content
Repurposed: How it Works
•LinkedIn Pulse Article
•YouTube Video
•Podcast
•Tweets
•Facebook Posts
•Quotable Visuals
•Subtitle Visuals
•Pins - Titles and Subtitles
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HINT: Once identified, pull the RSS
feeds into your social media
management platform
� Hootsuite.com
� Bufferapp.com
Content Distribution:
RSS FEEDS*
Digital Platforms
� Slideshare*
� Quora** - Showcase
� Stumbleupon – Vote
� Reddit – Crowdsource Popularity
Created Content: Extend Social Reach
“Line Extensions”
� HINT: Match and marry your client sales
cycle, special dates, holidays, etc. to
an Editorial or Social Media content
calendar to plan posts for effectively
and efficiently.
� Think cyclical – Provides value to client
Plan ahead
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Questions?Concerns?
Freebie Link?
DawnShowMeHow.com
Schedule a Call.
Calendly.com/dawnjensen
OR ASK ME NOW!
Dawn Raquel JensenLinkedin.com/in/dawnjensen
Questions? Simply ask!
Help? Book a Call!
Calendly.com/dawnjensen
Stay Social with Me!@dawnrjensen
@virtualoptions
Fb.me/virtualoptions
Fb.me/dawnraqueljensen
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http://www.virtualoptions.net
