How to conduct a website usabilitytest for your hotel

What is a website usability test?

It is a test which lets you know if

your website is benefiting or

costing your business.

Why is a website usability test useful?

A website usability test will allow you to

gain valuable insight into how your

website is attracting, keeping, or

turning away users.

What to test?

Specific Information

Specific Tasks

Special Functions

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Determining what typeof test to conduct

You first need to determine what insights

you are hoping to gain as a result of the

usability test.

Do web users have all the information they need to take an action?

How easy is it for users to complete actions, such as booking a room?

How are visitors finding the information they need from your site?

Choosing your websiteusability testers

Di�erent types of testers will net di�erent

kinds of results, so deciding on who your

testers should be is important.

Familiar Employees

Unfamiliar Employees Industry Testers

Guest TestersRandom Users

Whom to use as testers?

Employees who are closely familiar with the website and property, such as the general manager or sales sta�.

Those with no a�liation whatsoever to your hotel or industry.

Guests who have stayed at your hotel before.

Users that work in your industry, like fellow hospitality colleagues.

Tangential employees that are familiar with the property but not necessarily the website, such as restaurant or bar employees.

How many testers should be used?

The best results on usability tests come

from just five users. More than that, and

you will simply be finding the same

problem over and over again.

Data contamination

Be neutral when administering the tes t.

You should never guide, help, or question

your testers while they are testing your site.

Di�erent type of tests

YOUR HOTELWEBSITE

Informed Test Supervised Test Unsupervised Test

Blind Test Single Site Test

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Comparison

Site Test

After the test

After the test, talk with the testers to discuss

specific issues and find out their overall

opinions or suggestions for your site.

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Tracking and analyzing the data

Take a focused approach and fix small

problems one at a time rather than trying

to solve all of the problems at once.