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How To Close Your Business Gap And Get From Where You Are To Where You Want

To Be

Mark Mottershead

The Top 2 Reasons Most Equine Businesses Fail

Dunn and Bradstreet: ���"Of the small businesses that fail, 90% do

so because of a lack of skills and knowledge on the part of the owner."

Most solopreneurs are untrained business people trying to run a business

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The Top 2 Reasons Most Equine Businesses Fail

David Ogilvy: ���"In the modern world of business, it is

useless to be a creative, original thinker unless you can also sell what you create."

Most solopreneurs are untrained marketers trying to do marketing

Hobby Or Business?

Amateur or Pro?

Passion, hard work, a will to succeed and common sense are not all that

are required

You need to build your business upon the right foundations

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Hobby Or Business? Stick around to get this special

Excel Profit Calculator

What Does A Real Business Look Like?

Has a solid, viable business plan Based on structure and systems���

Employs a fully developed funnel of products���

Invests in systems and people ���

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Business Fundamentals

Operate like a business:

Buy some bookkeeping software���

Open a business bank account���

https://www.waveapps.com ���

If it doesn’t get measured, it can’t���be improved���

The 1 Major Difference Between A Small Business

And A Large Business

Leverage���of systems and people

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Business Fundamentals

Benefits of working with a system: Franchise - cookie cutter business

like McDonald’s or Subway���

Michael Gerber - ‘The E-Myth (Revisited)’ ���

“Work on your business, not in ���your business”���

The Correct Way To Market

Brand advertising versus���Direct Response Marketing (DRM)

Branding is hoping the customer will remember the product

DRM wants the customer to provide his info or open his wallet

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Brand Advertising

Name, Rank, Serial Number

J.Smith & Sons, ���Superb Quality Sanitary Ware,

24 High Street, Anytown www.jsmithsons.com ���

P.O.W. Advertising:

A

B

C

D

Examples���

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Direct Response Marketing

Call To Action (CTA) -> ���Immediate response that is

specific and quantifiable

WIIFM - What’s In It For Me

DRM’s Favourite Radio Station

Talk about them not about you

Brand Advertising versus DRM

Coca-Cola sponsoring the

Olympics

Goodyear blimp���over the���

Superbowl

Quote code XYZ to get 25% OFF

Click here���to get your

FREE training

Any commercial on mainstream TV

QVC and shopping channels

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The Only 3 Ways To Increase Your Income

Increase the number of customers

Increase the number of times they buy

Increase the amount they buy���each time

The Only 3 Ways To Increase Your Income

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Why People Buy

People buy for emotional reasons... ���and justify with logic

Each step in your sales process must build on the reader’s emotions

Only two things truly motivate people: Promise of gain or fear of loss

http://www.horseconscious.com/12-step

Marketing Funnels

Start with email optin

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Marketing Fundamentals

The importance of Risk Reversal

Romancing your prospect aka Build the Know, Like, Trust (KLT) Factor

Godfather offers

On average, people require 7 ‘touches’ before they actually buy

Website Must Have

Capture visitor’s���details

3/16/14

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Autoresponder Service

http://www.HorseConscious.com/Aweber

First month just $1 !

Your Website

Not necessary but expected

Don’t overpay for a website or maintenance!

http://wordpress.com/ https://www.blogger.com

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Your Own Hosted Wordpress Site

Easy to maintain and add content to

Plenty of plugins to enhance site

SEO friendly = Google loves them

Go local: Google.com/Places

http://www.HorseConscious.com/Multi-Hosting

Your Most Powerful Tool

The latest neuro-science research has shown that we only make 5% of our decisions and choices consciously

We literally get 'programmed' from birth like a computer���

The other 95% is dictated by our subconscious mind

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Your Biggest Enemy

Our lives are dictated by the programs we have installed in our minds���

Whatever you believe is true for you���

External and internal influences

Become the good gardener���

Sandra Wallin

1 of 46 Certified PSYCH-K® Instructors worldwide���

Bachelor’s degrees in Science and Education and a Master’s Degree in Counselling Psychology

Taught school for over 20 years���

Teaches people how to master their mindset

‘Change catalyst’

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Ignoring Your Weaknesses Is Costing You Dear

“The key reason for failure in 70% of small business was the owner not

recognizing or ignoring weaknesses and then not seeking help.”

A study by Score and US Bank found:

This impacts you, your family, the people you serve and the horses

Whole Brain Academy���

Sunday 30th March @���

Where Skillset and Mindset Meet

10am Pacific / 1pm Eastern���6pm UK / 7pm Europe���

Follow-Up FREE Webinar

http://www.HorseConscious.com/jenn

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Follow-Up FREE Webinar

Whole Brain Academy���Where Skillset and Mindset Meet

Excel Profit Calculator Free Email Marketing Course

http://www.HorseConscious.com/jenn