Slide 2 How to choose your IA topic Slide 3 The moment has come
to choose your topic Laura Swash Pamoja, August 20122 Slide 4
Ethical? 3 NameLink (or use your texts)Description Asch, S.
(1950s)Conformity (See Course Companion, p119-121) Several studies
into conformity. Bandura, A., Ross D. and Ross, S.A. (1961) Social
Learning (See Course Companion, p 111-114) Research into the
transmission of aggression through children imitating aggressive
adult role models. Peterson, L.R. and Peterson, M.J. (1959) Memory
(See slide 8 for a summary) Memory and meaning, exploring the
levels of processing theory. Stroop, J.R. (1935) Cognitive
Processing (See slide 9 for a summary) Automatic cognitive
processing, and interference in verbal reactions. Slide 5 True
Experiment? Laura Swash Pamoja, August 20124 There is either one
experimental group and one control group, or two experimental
groups, each under different conditions. Other variables are
controlled. Slide 6 Its Simple! Some ideas for you. You do not have
to do any one of these, but they are a good starting point for your
thinking. (See the Psychology Guide, p 46-47 for more details):
Laura Swash Pamoja, August 20125 Central traits in impression
formationForming impressions of personality, Asch (1946) How
adjectives used in a description of a fictional person affect the
persons likeability rating. Social facilitationThe dynamogenic
factors in pace- making and competition, Triplett (1898) How the
presence of others affects the speed of performance on a task.
Memory and levels of processing, Craik and Tulving (1975). How the
level at which we process a word affects our memory. Word and
letter recognition. Context effects and effects of position in
visual search, Neisser (1964) How the task of finding a letter
amongst others is affected by the shape of the contextual letters.
Slide 7 Here we go! My IA Topic Study replicated Aim Variables - IV
Variables DV Variables - Controlled Laura Swash Pamoja, August
20126 Slide 8 And remember to Laura Swash Pamoja, August 20127
Slide 9 8 Slide 10 9 Attention: J.R.Stroop (1935) Stroop (1935)
noted that observers were slower to properly identify the colour of
ink when the ink was used to produce colour names different from
the ink. That is, observers were slower to identify red ink when it
spelled the word blue. This is an interesting finding because
observers are told to not pay any attention to the word names and
simply report the colour of the ink. However, this seems to be a
nearly impossible task, as the name of the word seems to interfere
with the observer's ability to report the colour of the ink.
Abstract: In this study pairs of conflicting stimuli, both being
inherent aspects of the same symbols, were presented simultaneously
(a name of one colour printed in the ink of another colour--a word
stimulus and a colour stimulus). The difference in time for reading
the words printed in colours and the same words printed in black is
the measure of the interference of colour stimuli upon reading
words. The difference in the time for naming the colours in which
the words are printed and the same colours printed in squares is
the measure of the interference of conflicting word stimuli upon
naming colours. Reference: Stroop, J.R., 1935. Studies of
interference in serial verbal reactions. Journal of Experimental
Psychology, 28, 643-662.
