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How to Buy that Digital Printer with ConfidenceDirck HolscherLarry Hunt Publications
04/19/23
Larry Hunt Publications
Don’t buy a digital printer without doing as much research as you would to buy a
car!
Don’t buy a digital printer without doing as much research as you would to buy a
car!
Larry Hunt Publications
A simple fact …“Paying too much for
equipment and service can put you at a
competitive disadvantage.”
A simple fact …“Paying too much for
equipment and service can put you at a
competitive disadvantage.”
Larry Hunt Publications
Knowledge is Power…
Knowledge is Power…
Larry Hunt Publications
So you need to …Research!Research!Research!
So you need to …Research!Research!Research!
My background …
• Print and Graphics Newspaper• Copy General USA• Copy General Overseas
• Just opened largest QP center in the Czech Republic
• Larry Hunt Newsletters• Member, D.C. Bar
• Print and Graphics Newspaper• Copy General USA• Copy General Overseas
• Just opened largest QP center in the Czech Republic
• Larry Hunt Newsletters• Member, D.C. Bar
Larry Hunt Publications
1.Research Possible Equipment Options
Carefully.There are more and
more good options …
1.Research Possible Equipment Options
Carefully.There are more and
more good options …
Larry Hunt Publications
Research carefully …You might learn about something new
Establish a frame of reference
Study trade publications and web sites
Trade shows allow multiple demos
Research carefully …You might learn about something new
Establish a frame of reference
Study trade publications and web sites
Trade shows allow multiple demos
Larry Hunt Publications
2. Talk to several vendors, even if you’re not sure
you’re interested in their products. . .
You might learn something interesting.
2. Talk to several vendors, even if you’re not sure
you’re interested in their products. . .
You might learn something interesting.
Larry Hunt Publications
3.Take full advantage
of promotional funds. Sometimes you have
to ask about free clicks, extended warranties, etc.
3.Take full advantage
of promotional funds. Sometimes you have
to ask about free clicks, extended warranties, etc.
Larry Hunt Publications
4.Trade-in’s can make
a big difference.• “Competitive” trades
•A way to lower the price without lowering the price
4.Trade-in’s can make
a big difference.• “Competitive” trades
•A way to lower the price without lowering the price
Larry Hunt Publications
5.Get a detailed proposal,
including cash prices for the machine and all accessories ...
You can’t properly evaluate a deal without
this information.
5.Get a detailed proposal,
including cash prices for the machine and all accessories ...
You can’t properly evaluate a deal without
this information.
Larry Hunt Publications
6.Don’t fall for a “0%”
interest deal on a fair market value lease!
6.Don’t fall for a “0%”
interest deal on a fair market value lease!
Larry Hunt Publications
7.Don’t be satisfied with
negotiated deals from an association or franchise.
You can often do better!
7.Don’t be satisfied with
negotiated deals from an association or franchise.
You can often do better!
Larry Hunt Publications
8.Service
may be more than half of your total cost
of ownership. Shop for it carefully.
8.Service
may be more than half of your total cost
of ownership. Shop for it carefully.
Larry Hunt Publications
9.Consider fixed (or “frozen”) service
pricing.
9.Consider fixed (or “frozen”) service
pricing.
Larry Hunt Publications
10.Make sure larger size
prints are counted as a single click.
Don’t assume this is what your contract provides.
10.Make sure larger size
prints are counted as a single click.
Don’t assume this is what your contract provides.
Larry Hunt Publications
11.Watch for base
charges with no clicks included.
(This is different than a minimum which includes some
clicks)
11.Watch for base
charges with no clicks included.
(This is different than a minimum which includes some
clicks)
Larry Hunt Publications
12.If you must have a minimum, reconcile
clicks over 3 or 6 months. (So you don’t lose
clicksfor one slow month)
12.If you must have a minimum, reconcile
clicks over 3 or 6 months. (So you don’t lose
clicksfor one slow month)
Larry Hunt Publications
13.Examine contract terms carefully. For example …
13.Examine contract terms carefully. For example …
Larry Hunt Publications
For example … •Extra charges, e.g. toner delivery•Make sure all incentives included•Make sure financing options are
clear (may be a separate document)
•Review the service contract carefully (may be a separate
document)
For example … •Extra charges, e.g. toner delivery•Make sure all incentives included•Make sure financing options are
clear (may be a separate document)
•Review the service contract carefully (may be a separate
document)
Larry Hunt Publications
14.Shop the cost of
credit carefully. This is the third major cost of ownership.
14.Shop the cost of
credit carefully. This is the third major cost of ownership.
Larry Hunt Publications
15.Consider bank financing
as well as leasing …•Community banks
•Pay cash if you can- savings rates are at historic lows
15.Consider bank financing
as well as leasing …•Community banks
•Pay cash if you can- savings rates are at historic lows
Larry Hunt Publications
16.Finance for the
minimum number of months …
•48 is good, 36 is better•Less temptation to upgrade
before your lease is up
16.Finance for the
minimum number of months …
•48 is good, 36 is better•Less temptation to upgrade
before your lease is up
Larry Hunt Publications
17.If you lease, consider
both:• FMV (fair market
value)•$1.00 buyout leases
17.If you lease, consider
both:• FMV (fair market
value)•$1.00 buyout leases
Larry Hunt Publications
18.Avoid buying before your old lease is paid
off …This can be an
expensive mistake.
18.Avoid buying before your old lease is paid
off …This can be an
expensive mistake.
Larry Hunt Publications
19.Check out the
reputation of any new vendor you
consider.
19.Check out the
reputation of any new vendor you
consider.
Larry Hunt Publications
20.Brush up on your
negotiating skills.
20.Brush up on your
negotiating skills.
Larry Hunt Publications
Thanks!
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