12
www.42inception.com How to build Engagement?

How to Build Engagement?

  • View
    323

  • Download
    0

Embed Size (px)

DESCRIPTION

Hope you enjoy this deck on 'How to Build Engagement?'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Citation preview

Page 1: How to Build Engagement?

www.42inception.com

How to build Engagement?

Page 2: How to Build Engagement?

www.42inception.com

How to Build Engagement?

What you want to communicate?

What users want?

What users interact with?

Page 3: How to Build Engagement?

www.42inception.com

Guess the topics of the Top 10 most engaging Communities?

Page 4: How to Build Engagement?

www.42inception.com

Manchester United Facebook Page

Page 5: How to Build Engagement?

www.42inception.com

Value offers to Fans

• Providing Official Information & Historic Data

• Building Strong Bonding with Fans through questions

• Involving Fans in Decision Making

• Running Contests with Freebies distribution

Page 6: How to Build Engagement?

www.42inception.com

How to Build Engagement?

What you want to communicate?

What users want?

What users interact with?

Page 7: How to Build Engagement?

www.42inception.com

Best Buy Facebook Page

Page 8: How to Build Engagement?

www.42inception.com

Value offered to Fans

• Product Details

• Special Discounts

• Live Chat sessions with Celebrities

• Latest News & information about Best Buy

Page 9: How to Build Engagement?

www.42inception.com

Kitchen Equipment Company &YouTube

• ~200M video views

• ~400K channel subscribers

• 700% increase in Sales

Company: BlendTec

Page 10: How to Build Engagement?

www.42inception.com

How to Build Engagement?

What you want to communicate?

What users want?

What users interact with?

Page 11: How to Build Engagement?

www.42inception.com

Be careful while creating Interactions

• Avoid Platform Issues - Follow platform specific publishing guidelines

• Avoid Branding Issues - Review & set guidelines as per brand communication

• Avoid Legal Issues – Check Copyright issues before using any content before publishing

– Define Social Media policy for all stakeholders

Page 12: How to Build Engagement?

www.42inception.com

Leverage Digital Marketing for Incredible Growth?

Our Training is a click away!

www.42inception.com