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How to break into enterprise mobile B2B (without selling
your soul!)Jenny Blumberg
August 2015
AYNK (Acronyms You Need to Know)
• EMM – Enterprise Mobility Management
• MDM, MAM– Mobile Device Management, Mobile App Management
• BYOD, CYOD – Bring Your Own Device, Choose Your Own Device
• MADP, RMAD – Mobile App Development Platform, Rapid Mobile App Development
• MBaaS – Mobile Backend as a Service
Why EMM?• Demand
• People desire consumer-grade mobile apps
• Lack of current developer resources
• Impact
• Change how people work
• Industries with non-desk workers set to benefit
• Apple as a leader
• B2B Distribution
• iOS is most popular in BYOD
MBaaS
Authentication• Basic over SSL• Claims-based (ADFS)• NTLM• OAuth• SAML• Forms• …and multi-factor!
Encrypted storage
Secure tunneling
Multi-factor authentication
App management
MDM integration in 5 easy steps!
• Integrate SDK into app project
• Install MDM profile on phone
• Install and configure tunnel
• Profile talks to SDK and sends traffic through tunnel
• Profit! $$
Distribution
• Apple B2B (+ MDM)
• Public App Store
• MDM whitelist
• Resigned ipa
• (custom apps only!)
Questions?