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Page 1: How to bet

© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or

transmitted in any form. If you breach this copyright you could face legal proceedings.

1

Sequence Multiplier Maestro

By Declan O’Connell

Page 2: How to bet

© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or

transmitted in any form. If you breach this copyright you could face legal proceedings.

2

Contents:

Chapter 1 – About Me

Chapter 2 – Introduction

Chapter 3 – Overview

Chapter 4 – The Systems

1. Win Bets

2. Dutch Bets

3. Place Bets

Chapter 5 – The Betting Bank

Chapter 6 – Staking Ratios

Chapter 7 – Betting Shows

Chapter 8 – Record Keeping

Chapter 9 – Winning Money

Chapter 10 – Staking Plan

Chapter 11 – The Inner Game (Winning)

Page 3: How to bet

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3

Congratulations!

Congratulations on a very sound investment and welcome to

Sequence Multiplier.

You now have access to daily updates and our consistent runs

of winning tips average a 94% win rate.

Let me begin by explaining to you how this all came about so

that it’s now possible for you to be a part of this amazing

behind the scenes “win phenomenon”.

I’ll begin by telling you how I came to be “in the know”.

Enjoy!

Declan O’Connell

Page 4: How to bet

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4

VERY IMPORTANT PLEASE READ

Welcome to my inner circle…

You are one of the few fast movers who made a very wise

decision by upgrading to Sequence Multiplier Maestro…

To get the most from this incredible opportunity please drop

me an email, to my personal inbox, saying “Hi” to:

[email protected]

Make sure you use your best email as I will be using this to

keep you updated with my best tips…

I look forward to hearing from you and making some serious

money…

Cheers

Declan

Page 5: How to bet

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5

1. About Me: Let me tell you how I came

to be 'in the know'.

A friend of mine from university some 12 years back, dropped

out of his course and then turned his life around by being

successful at backing horses.

Everybody in the circle of friends at the time thought he was

crazy to 'drop out'. I was the only one who kept in touch with

him and a year later we finally met up.

What he told me, was explosive!

The reason he left university was to go full time on betting. He

had been backing horses successfully and was either

travelling to race meetings or simply working from home with

his laptop and placing bets.

His new 'circle of friends' comprised experienced betting

professionals both old school and new school and he had got

in with them as a kind of 'enthusiastic apprentice'.

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6

Spanning an entire Flat Racing season and half of a National

Hunt season up to the Christmas of that year, he had been

consistently working a suite of simple, yet effective 'systems'

that gelled into a methodology.

Most importantly, he was earning more than any of us and

pulling in over £100k each year, while living a dream lifestyle.

If required, they could be worked within minutes from daily

'newspapers'. These 'systems' comprised the very same basic

tenets of success as were being effectively employed by his

rich, new betting friends.

Essentially, my job is to not only market what he does and has

learned, but enable him to keep his anonymity, while offering

clients a privileged access to his own selections on a daily

basis.

Each one of this group of killer strategies comprise the fruits

of an 'in depth' and 'exclusive' access to a range of successful

horse race investors.

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7

Many years of time, money and effort were spent building

relationships with this 'elite' group of money men and their

freely given and numerous insights comprise the most critical

addition to a bettors armoury this year.

You will be able to use 'complete and advanced' strategies,

enabling you to easily identify the days 'strongest bets' and

produce the maximum gain, for the minimum effort in minutes.

One thing that I was astonished to learn from him, was

something that many of us has experienced, he said: 'have you

ever had an inkling that such a horse was going to win and not

actually bet on it, Then found that it had won or placed?'

He was right, I certainly had that experience and I know other

people had it too. Well, now the secret alchemy behind this

phenomenon is going to be revealed and every client of this

service should be able to 'tap into' their intuition, aligned with

proven successful horse and race selection techniques.

For those that need 'results fast' and have no time for study -

there will be a 'tipping service' that enables them to build their

bank and work to either quitting the day job or building a

substantial second income.

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8

Then they can study the 'deeper levels' and feasibly, they can

start their own business as a 'tipping service' should they so

choose.

10 years were spent working race courses in the UK, moving in

exclusive and hidden social circles, while networking the

characters that were walking away with wads of hard cash

from the bookmakers and exchanges and finding out how they

did it.

This product and service is the fruit of that 10 year labour, and

can be employed to help people live a Rolls Royce lifestyle for

themselves.

You can now look forward to a profitable association with a

professional who knows the game and who can point you in

the direction of consistent profits as the racing seasons

progress.

If you have taken advantage of the 'named selection' service, I

will even be providing you with daily selections of what to bet

on and where.

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9

My decision was not to put a lot of 'filler' in this document,

there can't be much information about horse racing, betting

and 'bets' that you haven't seen already and which doesn't

appear in every other publication on the internet.

With a little bit of free research you can find out everything you

want to know about 'odds', 'betting exchanges', 'race courses'

and 'bets'.

This service is about bets that actually make

a profit and how you can find those bets.

In addition, these money spinning bets are

going to be provided to you each day.

Sequence Multiplier.com is about four simple things:

1. Identifying the strongest bets of the day

2. How to bet on them

3. Receiving these named selections via email

4. Taking advantage of my 'mentor' service, if you need it.

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10

2. Introduction

Consider the information contained herein an education which

will equip you with the ability to interpret horse race betting

markets at any time, at any place and apply professional

staking and betting procedures in a balanced way.

The race and horse selection methods are clear cut, but the

staking recommendations are guidelines which can be altered

to fit your own betting style – low risk or high risk.

To make a sustainable income backing horses to win is a

worthwhile ambition. It can be done, and that is the point of

your association with this service.

What is on offer here, is not a ‘get rich quick’ scheme; it is a

‘get rich systematically scheme’. To get richer you need to

learn what is being shown to you, expand your understanding

of the game and gather some starting capital.

Most importantly you need to develop the right attitude. If you

build your knowledge and experience by gaining mastery of

the concepts and methodology provided within this document,

Page 11: How to bet

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11

you will begin to see horse racing in a new light. It is a

fascinating and exciting area of study and enjoyment; an

unrivalled mixture of art, science, maths, empirical knowledge,

judgement and intuition.

The not so good news is that mistakes can be costly and easy

to make when you first start out. The good news is that I made

the mistakes early on, but I learnt from them and I am now

going to pass on to you the knowledge that will enable you to

achieve sustainable income targets, while bypassing the

minefields.

You won’t need expertise in ‘form study’ to make this work,

though I certainly recommend you make it your business to

learn this aspect of the game.

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3. Overview

Betting is a major growth industry. Every day, millions of

pounds are staked on the outcome of sporting events and

horse racing is at the centre of this phenomenon. Very few

people make it pay, despite the fact that bookmakers pay out

around 80p for every £1 they make.

Bookmakers are able to operate because overall they know

that enough people are going to lose through haphazard

judgement or no discernible judgement at all, to enable them to

pay out any winners and still make a profit.

For every pound wagered 20 pence goes to cover bookmaker’s

tax and profits, which leaves 80 pence to share out between

the winners.

Most of the 80 pence left goes back in further wagers and

again 20 pence comes off, before once more being shared out.

In addition, they make what is called an ‘over round’ book on

every market (more details later).

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13

If you can begin to develop your understanding of some of

these basics you can ensure you are operating in a smarter

and more thought out manner than the majority. If you are

doing that, you have every chance of being among the minority

of winners.

Making money in horse racing or any wagering requires more

than a reliable selection method. It also requires a certain

attitude and a willingness to approach your betting in a

businesslike manner.

To do this, you need to be systematic in your efforts and

methodical in your approach – just like any wise investor.

What is being shown here is a methodical approach that will

help you to win and it needs you to provide a systematic effort

in applying what you learn.

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14

4. The Systems

David told me that he learned to use three types of bet and

each bet had a number of strategies to employ in arriving at a

selection at a final selection.

• Win Bets

• Dutch Bets

• Place Bets

Winning With Win Bets

These bets provide the bookmaker with most of his profits, so

first we have to accept that this is the most difficult area to get

right and the job is to move our overall strike rate into the area

of 55-70%.

To achieve that strike rate the selection process has to be

sound and the betting has to be approached systematically. In

addition, you will need to get used to working with a racing

paper and The Racing Post is recommended for this job,

though The Daily Mail has excellent racing coverage but not

nearly so much in depth information.

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15

Sequence Multiplier 'Maestro'

Our 'win' bets need to be in the price range of 1.5 ( 1/2 )

up to 4.5 ( 7/2 ) and clear favourite in the betting, with the next

horse in the betting a minimum of 1.75 points away.

For example, if a favourite is Evens in the betting, we would

want to see the second favourite with odds of 11/4 minimum. If

the gap is bigger then so much the better.

The type of races that we select is important to the results we

get, David recommends avoiding where possible the following:

• Classic Races

• Novice Handicap Hurdles

• Selling Races

• Races that return a winning favourite less than 35% of the

time…

Nb. For Handicap Hurdles 3 miles or over, only consider

Course & Distance winners.

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16

Fig. 1

If we look at Finlay in the above example we can see it has

forecast odds of 15/8 and the next horse, Apache Blue is

forecast at 4/1. That is a gap of over 2pts and acceptable.

Next we check whether Finlay is Top Rated by the Racing Post

and on the right hand side you can see the letters RPR and you

can also see Finlay is rated at 119, which is the highest in the

race.

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17

The number of runners is important and the bigger the field,

the more 'raw chance' is against you and you should avoid

races with fields bigger than 12 runners.

If you are looking at an 'all weather' meeting for Kempton,

Southwell, Wolverhampton or Lingfield, avoid runners that do

not have proven form at the course itself and this will be noted

by a 'C' next to the horses name.

Avoid selecting horses that have not won at the distance, look

again at the race card above and you can see that Finlay has a

'D' after it's name and this denotes that the selection has

already 'won at the distance'.

So, having gone through the races of the day and made of note

of the clear favourites that fit the criteria outlined above, and

checked the race card to see if the horse is Top Rated ( in the

newspaper…

This is denoted by a black circle around it's rating number on

the individual race card for the meeting ), we are ready to move

to the next stage.

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To recap, what we are looking for at this stage is for our horse

to be Top Rated as the best in the race, and preferably by a

clear margin, as well as being clear favourite in the betting and

to be a Distance winner in a race of 12 or less runners.

Next go to the Selection Box for the race card which gives

you a complete list of all the national tipsters in the UK, what

we are looking for here is a minimum of 6 tipsters give the top

rated horse as the selection.

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Fig. 2

Look at the Selection Box for Finlay, we can clearly see that 7

of the national tipsters have selected this horse. By the way

David has pointed out that all four of the Racing Post form

analysts have also selected Finlay; that is, RP Ratings,

Postdata, Spotlight and Topspeed.

Underneath this are two more indicators for us:

• POSTDATA

• TOPSPEED

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These last two indicators are also vitally important as

POSTDATA takes into account seven or more, different factors,

including Trainer Form, The Going, The Draw and many more.

Fig. 3

Above you can see clearly that Postdata has given Finlay the

most ticks and in the named selection at the bottom of the box.

TOPSPEED ratings take account of the Latest, Best and

Adjusted time figures.

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Fig. 4

Please look at the Topspeed box above and on the left hand

side, you can see ADJ TS and notice that Finlay has the

highest figure at 108.

At this point we can pass to the final selection process and

that is a general assessment of the race.

We can do this by reading through the SPOTLIGHT review of

each horse in the race, underneath the race card, to make an

assessment of possible dangers that we should be aware of.

Then we read the VERDICT, of the race reviewer. As long as the

reviews and comments are not negative, we have a possible

bet.

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Have a look at the following race card and read the Verdict

notes at the bottom. Finlay is written in capital letters as the

selection and the reviewer points out that Finlay 'has raised his

game lately and will relish every yard'.

Fig. 5

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23

Ideally all of these indicators, (i.e. the Rating, the Verdict,

Postdata, Topspeed), should agree.

So long as our selection meets our points criteria on the

Master Check List we can go ahead with a straight Win bet. If

we find that there is a general agreement of facts and opinions

that the selection is the best prospect in the race, then we can

call it a solid favourite and a very solid bet.

In addition, we can use the win selections in a 'stop at a

winner' strategy or use it alongside the Staking Plan.

In the weeks I spent with David there would be 1 to 4 of these

bets every day and it was very rare to see them lose.

From time to time you are bound to find selections in races

that you are advised to avoid (sellers, novice handicap hurdles

etc. ), that fulfil all the above very important criteria, so you can

make a decision to back them at reduced stakes.

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24

Here is the summary and check-list of the

strategy:

• Clear favourite with a gap of two or more points to the

second favourite in the betting forecast?

• Won or placed in it's last race?

• Course winner? ( relevant for all weather tracks )

• Proven at the Distance?

• Top rated?

• Positive race review and verdict?

• Postdata pick?

• Topspeed pick?

• Selection Box majority?

That is 9 different factors and you are looking for a minimum of

7.

At this point you have a selection and you can bet to win with

confidence.

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25

Sequence Multiplier 'Factor Four Maestro'

This fantastic and easy to work method uses just four factors

and will throw up fewer bets than the Master Strategy, however,

when you come across a qualifying bet they rarely lose.

• Must be Top Rated by Postmark

• Forecast Favourite in The Racing Post

• Running within four days of last race

• Must have been 1st

, 2nd

or 3rd

last time out

Sequence Multiplier 'Flat Racing Maestro'

David provided me with yet another method of concentrating

on Flat Racing only. I was astonished to see these bets go in

time after time, yet again.

On one memorable afternoon there were four straight winning

bets and we made over £1000 each (there was actually a fifth

winning bet, but David advised to stop betting and protect the

winnings).

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• Flat racing only ( All Weather or Turf )

• Distance must be within 1m to 2m

• No selling, claiming, maiden or amateur races

• 5 -to 13 runners

• Selection is clear favourite in the live betting market

• Selection has been placed 1st

, 2nd

or 3rd

in each of it's last

3 runs (any combination is ok)

• The price band is 2/1 – 9/2

• Selection is running within 40 days

Page 27: How to bet

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27

Dutch Betting

This is a style of betting where you bet on more than one horse

in a race to return a profit and David showed me some

absolutely incredible statistics about this technique and

highlights the exact races you need to be betting in. Again, we

will be using the betting forecast of The Racing Post, but first

just take a look at the following statistics showing the

percentage of winners coming from backing the first three in

the betting forecast over the past 10 years.

FIRST THREE IN THE BETTING FORECAST

FLAT – Turf

Stakes and conditions races ( 2 year old ) 74.3% won

Stakes and conditions races ( older horses ) 80.6% won

Handicaps ( all ages ) 58.1% won

FLAT – All Weather

Stakes and conditions races ( all ages ) 81.7% won

Handicaps ( all ages ) 66.5% won

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NATIONAL HUNT

Non-handicap hurdles 82.5% won

Non-handicap chases 80.1% won

Handicap hurdles 66.7% won

Handicap chases 73.6% won

These tables show that every type of non-handicap race under

all three codes was dominated by the first three in the forecast.

Even in handicaps, reputedly so much more difficult for the

backer than conditions races, this group accounted for a

significant proportion of the winners, although here there was

quire a bit of variation between the three sorts of racing, Flat

handicaps on grass showing the lowest percentage of them all.

With this one exception, the impression left by all the above

figures points to a single, overwhelming fact, namely that in

most races it is pointless to look beyond the first three in the

betting forecast for the probable winner.

Punters may, on occasion, decide to depart from this rule, but

if they do so, for whatever reason, they should be aware that

they are flying in the face of a body of statistical evidence, the

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strength of which is quite unprecedented when it comes to

betting on horses.

Backers aiming to find a single selection for a race would have

to eliminate two of the three favoured quotes, but in terms of

winning percentage alone, the significance of this factor in the

search for winners can hardly be underestimated.

Also, in acting on this conclusion, it is important to remember

that the second and third quoted horses taken together often

win more races than the first choice in the forecast.

In other words, do not simply get mesmerised by a favourite

for no other reason than that it happens to be the shortest

prices of the three horses with the best statistical chance.

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Master Strategy

If you can back all three in the forecast to show a profit of

50% or more, back them.

If you need to eliminate one horse from the forecast, proceed

with the following:

Delete the horse with the worst form figure last time out –

current seasons form

Horses which have not run during the current season are

counted as being unplaced last time out – except

Those making their racecourse début in a race in which at

least 4 horses have run before (current or previous season).

These are counted as having won last time out.

Otherwise, these débutantes are counted as having been

unplaced.

Where two horse have the same form figure, delete the

one quoted at the longest odds. E.g. 3rd

in the forecast

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that won last time out, with both 1st

and 2nd

in the forecast that

were unplaced last time out, the second quoted would

be deleted.

Where all three have the same placing, then the 3rd

quoted

is deleted.

Forecast prices may vary according to the paper used, but

there is usually a large measure of agreement on the names of

the first three, which is part of the basis of this method.

So, you will be able to get great results simply by using your

normal daily paper.

David uses The Daily Mail and Racing Post, by the way.

The above Dutch Betting strategy is essentially a simple idea

combining three basic statistics.

Firstly, we have already learned that around 75% of all winners

come from the first three in the betting forecast.

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Secondly, 1st

placings last time out produce more winners than

2nds, which in turn produce more than 3rds, with 4th

a poor

fourth.

Thirdly, horse making their racecourse début and quoted in the

first three in the betting forecast in a race in which at least four

horses have run before, produce a steady stream of winners

under both codes.

Sometimes they drift from their forecast price and start at

surprisingly long odds. On the day we met to discuss this

product, David showed me a horse that was forecast 2nd

favourite at 4/1 and which drifted to 8/1 in the live betting, yet

won easily!

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33

PLACE BETTING

This is a short section but so powerful it will blow you away.

This is a bet that in the UK is currently only available on the

exchanges.

Bookmakers have a variant called an 'each way' bet, where the

bet is split into a 'win' and a 'place' bet. However, you need

your odds to be at least 9/2 for this to be a viable bet and so is

not recommended for our purposes.

David told me that since the advent of Betfair and 'betting

exchanges' he had been taking his strongest bets of the day

and backing them to simply 'Place' on Betfair ( in addition to

his win bets ).

He would then reinvest his winning stake and profit onto the

next selection to 'Place'.

Winning runs of 3-10 are common place and using the power

of 'compounding profit' you will be able to turn small stakes

into very large sums and boost your profits through the roof.

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However, I realised that it may sound 'too simple' for clients to

believe and after much discussion David gave me the following

criteria for relatively 'inexperienced' punters to follow.

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Master Place Betting Strategy

• Maximum 12 runners

• Race must return minimum 35% winning favourites

• Racing Post Top Rated

• OR Top Rated

• Postdata selections

• Topspeed highest figure last time out

• Placed 1st

, 2nd

or 3rd

last time out

• Last run within 28 days

• Forecast minimum of 4/5 in the Racing Post forecast

Let's look at each of the above rules in a little more detail. You

can access the race card information from the Racing Post

online www.racingpost.co.uk

Race cards for the next day's racing are usually available for

viewing from about 7pm the night before and will require a

monthly subscription of £8. This really is exceptional value.

Maximum 12 runners

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We want raw chance to be on our side, so a race will pay out

on 3 places if it has over 7 runners

Race must return minimum 35% winning favourites…

Here is a shot of the favourites box on the Racing Post

website. It says WINS, RUNS, % and you need the % to be over

35

Racing Post Top Rated - This is the same procedure as we

learned earlier, where the selection has the highest RPR figure

in the race.

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37

OR Top Rated - This is the horses Official Rating from the

Handicapper and can be found in this box: Note that the figure

on the left for Lord Avon is highest at 79

• Postdata selection

• Topspeed highest figure last time out

• Placed 1st

, 2nd

or 3rd

last time out

• Last run within 28 days

• Forecast minimum of 4/5 in the Racing Post forecast

The above 5 criteria have all been covered earlier.

This Master Place Betting strategy will allow you to gain a

strike rate of over 90% on your place bets.

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Doubling Your Money

Try to get into the habit of 'doubling up'. David explained that

he would always look to reinvest his winning stake and profit

onto a subsequent Place bet and this compounded his profits

even further.

I have spent days with David and ok, he is staking heavily now

his bank is at Rolls Royce levels, but he rarely seems to taste

defeat and on 2 memorable days, I saw him play 15

consecutive winning bets ( using the exact same techniques

and systems as are given to you here ), and walk away with

over £2,000 profit on the day.

The final part of the document here, will talk about managing

your money and give some recommendations to help you get

the staking just right.

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39

5. Betting Bank

Your money has to be managed like a business, like an

investment.

We have to know how much we have, how much we can use

and how much we are making.

Betting technique is one of the most important ingredients of

success. What do I mean by that?

I mean smart race selection, reliable horse selection,

methodical staking and the methodical management of money.

Or, clear record keeping.

The first requirement is to establish a betting bank – this is an

amount of money set aside solely for the purpose of betting.

It should not be subject to other financial commitments you

may have.

You need to establish a betting bank that can be divided into

50 or 100 points. We recommend a starting bank of 100 points.

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40

However, this is a minimum of £200 because £2 is the

minimum bet playable on Betfair. If you have only £100 then

you will have a 50 pt bank and guidelines are given below.

£100 can be divided into 50 x £2 points. A £200 betting

bank can be divided into 100 x £2 pts.

A £250 betting bank can be divided into 100 x £2.50 pts.

A £500 betting bank can be divided into 100 x £5 pts etc.

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41

6. Staking Ratios

Our target is to increase our bank by 5-10% everyday. Some

days may yield more and some days it may be less, but 5-10%

daily growth is our target.

The staking ratio guidelines are:

If working from a 100pt bank your stake is 5pts

If working from a 50pt bank your stake is 5% of the total

Bank

If dutching a given stake from a 100pt bank you would use

a 10pt maximum dutch

If dutching a given stake from a 50pt bank you would use

a 10% maximum of the bank

If you are dutching by staking to win a set amount, ensure

that your total stake is with the 5-10 ratio depending on

the point value of your bank…

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The following staking ratios are proportionate guidelines only.

As you develop your own betting style, you may wish to

increase or decrease stakes as you see fit.

100 Point Bank Ratios

Bank Point Value 5 Point Stake 10 Point

Stake

200 2 £10 £20

300 3 £15 £30

400 4 £20 £40

500 5 £25 £50

1000 10 £50 £100

5000 50 £250 £500

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43

7. Betting Shows

What are odds?

Odds are a numerical technique of evaluating the chances of

whether a certain outcome will occur.

They can be expressed as fractions and/or decimals and they

indicate a percentage chance of something happening.

For instance: we all know that there is a 50% chance of getting

heads or tails when you flip a coin.

In a horse race, if you see a price quoted as 3/1 you should

know that indicates a 25% chance of that horse winning. If 3/1

were expressed as a decimal: it would be 4.

Understanding odds and percentages is not the easiest task in

the world, but stick with it and learn them.

True Odds and Chance Odds

Chance odds are the price you take on an event happening.

True odds are the percentage chance of an event, minus the

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44

‘over round’ put on for the bookmaker’s profit. Betting

exchanges deliver around 20% better value on your stake and

thus reflect ‘true odds’ much more accurately.

Betting exchanges only deal in decimals, and at the time of

writing most bookmakers will allow you to see odds expressed

as fractions and decimals online only.

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45

8. Record Keeping

You can evaluate the information and your performance if you

record all your bets. Never underestimate the importance of

keeping abreast of your records.

What Sort of Records?

Total stake

This is the total amount that we have staked in a race or for the

day

Total return

This is the total amount returned to us – profit and stakes.

Profit

This is the amount we are left with when we subtract our total

stakes from our total return

Turnover

This is the sum total of our profit and stakes

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Profit on turnover

This is the percentage of our profit as measured against our

turnover

Return on investment

This is the percentage of our profit as measured against our

stakes

Return on capital

This is the percentage of our profit as measured against the

size of our bank.

We treat our daily activity just like any other business,

overheads (stakes), turnover (stakes and profit), profit and

loss.

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47

9. Winning Money

Holidays and breaks should very much be part of your staking

plan, once you have achieved your target of what you intend to

win for the day, consider calling it a day and stopping betting.

Give yourself time and space to look at the bigger picture,

sharpen your saw in terms of wider knowledge of the whole

racing business.

Make it your business to understand how bookmaking works.

Or just do something else, like going for a walk.

Let the money you have earned settle in your account and

understand that it belongs to you; it’s not ‘borrowed’ from the

bookmaker or betting exchange.

It’s real and you have won it. You have won it because you

have the boldness and vision to take a risk with time and

money in learning something new.

Congratulations may well be in order and if you have a really

good day, why not take £20 out and buy a bottle of champagne.

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48

Consider taking the next day off if you have withdrawn a good

lump sum of profit from your account.

Don’t worry about missing winners while you are away, for

there is racing every day and the winners will still be there for

you.

Taking this type of philosophical attitude means that when you

are winning you actually get the chance to feel like a winner.

Set achievable profit targets and realise that there is endless

racing in the pipeline. The Basic Method will roll on day after

day, doing its thing, which is making a profit.

The most important thing to master is yourself really.

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49

Eliminating the Losing Run

The euphoria of winning sits alongside the reality of losing.

The ability to treat both events with a certain detachment is

crucial to the long-term aim of making a living from backing

horses.

Obviously, no one likes to be down but it is a business, and

every business will have good and not so good periods. Keep

your records up to date and manage your money according to

the staking plan and suggested staking ratios.

The winning sequences are regular with this plan, so don’t

panic and try to iron out a temporary loss too quickly. The

strike rate of the Basic Method is good enough to not trouble

you very often in that respect.

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50

10. Staking Plan

David advises that all clients should 'mark out' the races that

they intend to consider having a bet in for that day, so all your

'targets' are clearly laid out before you.

Whatever you do however, a method of staking is pivotal to

success. Your staking plan is a method of achieving a

measurable financial target for the day and you should just

follow the guidelines of the plan.

The type of skilled selectivity on offer with this product, will

eradicate the devastating losing run.

Losing from time to time does go hand in hand with winning,

but it is how you handle setbacks and the depth of

commitment you have that separates losers from winners.

Have faith that what you are learning in this document has

been well-researched and shown to make money.

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The idea is to set a target for the day and keep check of exactly

where you are in relation to that target. The aim of this plan is

to reach 0 in the target column. Whenever you have reached 0

in this column, the game is over and you bank the money.

This plan is simple and logical once you get used to it. You can

use it with any decent selection method actually.

How the Plan Works

The staking guidelines tell us to win between 5-10% of our

bank each day and to use a basic level stake of 5pts if we are

placing a win single bet. The guideline gives us a maximum

dutch bet of 10pts in order to gain target or make good losses.

The ideal is a dutch totalling between 5 and 10pts. Either as a

split stake dutch or stake to win a given amount.

Remember, these are guidelines and can feasibly be adjusted

once you gain experience.

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The following shows what the Staking Plan looks like:

To fill out the Staking Plan, do the following:

Enter the Date and indicate day or evening

Enter the Daily Target at the top of the form

Enter the Opening Bank at the top of the form

Enter the method ( win, dutch or place )

Enter the race, usually the time is sufficient

Enter the horse name

Enter the odds you have taken for that horse

Total up your stake for that bet and enter it in the Stake

column

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53

If you have won,

Record your total return in the Return column

Record the amount in the Won column, i.e. the return

minus the stake

Subtract the amount won from the Target column - if the

amount won is more than the target amount record 0 in

the Target column

Add the amount won to the bank

When you target column has hit 0 you are on target and

can stop betting.

If you have lost,

Record the amount in the Lost column

If you have lost, add that sum to the target column

Deduct that sum from the bank

Always record the money won or lost in your bank column as

this enables you to see your liability at any time, in terms of

your capital expenditure.

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54

Incremental Staking Plan

In this plan David's advice is to stake your points in a given

ration of bets.

Because of the high strike rate of these selections you can

stake in a set sequence and establish a stunning 95% strike

rate on your sequences.

The cover ratio to first stake that we use in our sequence of

three is:

1

1.5

3

In other words, whatever your first stake is, the second stake

will be one and a half times that, and the third stake will always

be three times the first stake.

These ratios can be used to protect against temporary losses

and provide the means for gains at short odds to recover any

lost stakes.

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On days or a sequence of days, where we only find one or tow

opportunities we can still operate our staking plan as

illustrated to ensure that any losing days are recovered – by

moving to our next step in the sequence of three, the following

day.

Think everything through, given that we are in the main only

backing clear favourites and the winning ratio of favourites is

33% or one in three, effectively we can expect winners at the

rate of 1 in 3. However, we will actually be picking a much

higher percentage of winners than this and will in effect be

transforming our returns to a 70% success rate because of our

Sequence Multiplier Maestro selection process.

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56

11. The Inner Game of

Successful Horse Betting

Strategy x Organisation + Clear head ÷ Discipline = Profit

Strategy multiplied by organisation plus a clear head divided

by discipline.

This absolutely maximises your chances of getting ahead.

Obviously if your selection method is taking tips from your

Granny, not even the above equation can help you.

However, if at least part of your armoury contains the systems

discussed here, then the above equation will help your

success.

In America they call in the ‘comfort index’. It deals with what

level of risk or return you are comfortable with and can

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57

maintain a calm, positive emotional state alongside.

Personally, I like to think about stopping even though I’ve

made my target for the day.

My target runs to £200 each day, but you can build up

gradually.

David bets heavily for a couple of weeks to make as much

money as he needs, then takes some time off if he feels so

inclined. It really is a great lifestyle.

It very often happens that my target is reached within a handful

of races and if that happens, I can consider to stop.

Like any business and investment, you have to take a

calculated risk as to whether or not to ‘reinvest’ the profits

made, or simply bank them.

However, if you are moving away from discipline in yourself,

you might make a mistake, you might keep going for it and

knock out your gain for the day.

Then you might lose the bottle to keep going and recover.

Invariably if you stop in those circumstances, you will miss

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58

winning races afterwards.

My point is this; you have to work out what is best for you,

given the tools you have at your disposal. What money

management approach fits your personality, your style? What

is your ‘comfort index’?

Sequence Multiplier.com and the systems provided to you will

give you the ammunition to succeed in this game.

To Your Success

Declan O’Connell.

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