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This presentation is core training for Toastmasters Vice President of Public Relations. Learn about your club's distinguished Club Plan (DCP), how to market your club, and how to use the Toastmasters brand effectively.
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District 36
Toastmasters Leadership Institute
Vice President for Public Relations
Beth Stinson, DTM
Tonight’s Agenda
Welcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters BrandingWhere Leaders are Made Exercise
Thanks for being here!
Cell phones off please
Fill out paperworkto get credit
Who are you?
Show of handsFirst time at TLI
First time officer
New Toastmaster
Seasoned Toastmaster
DTM
Ice Breaker
Take what you need and pass it on.
My Calls to Action for You
Executive meetings
Area Governor Help a club
member Have fun
DCP – Distinguished Club Plan
Two CC AwardsTwo more CCsOne AC AwardOne more ACOne CL/AL/DTMOne more CL/AL/DTM
7. Four new membersFour more new membersFour officers trained twiceOne semi report and one officers list
What is Public Relations?
Target Your Audience
Demographics Target club members you want Understand your competition
DigitalSocial MediaCloud sharingTraditional
Reaching your Target Audience
Break
What is a Brand?
Components of Toastmasters Brand
TaglineVisionCore ValuesVisual ElementsMessage
“Think Different” Apple
“Like a rock” Chevy
“Does she or doesn’t she?” Clairol
“57 varieties” HJ Heinz
“Got milk?” Cal Milk Processing Board
“Where leaders are made” Toastmasters
Tagline
Vision
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.
Core Values
IntegrityDedication to ExcellenceService to the MemberRespect for the Individual
Visual Elements
TemplatesColorsGraphicsPhotosFont faces
Brand Manual and Brand Portal
http://www.toastmasters.org/logoshttp://www.toastmasters.org/BrandManual.aspx
Messaging
Your elevator pitch about Toastmasters
Pencils and Paper
3 things Toastmasters helped you accomplish
Draft one short story that is personal, compelling, and represents Toastmasters
Stand and Deliver
What are my Calls to Action?
Executive meetingsArea GovernorHelp a club member Have fun
Questions?