WEST OF

ENGLAND

DESIGN

FORUM

Sonja Jefferson & Sharon Tanton, for the south west design forum 14/3/2013

HOW TO USE TWITTER TO GENERATE BUSINESS

What we will cover: • The real purpose of Twitter• What content works best – 3 local designers getting it right• How to make your tweets valuable • Putting some H.E.A.R.T. into your social content• Valuable tips to take away

HOW TO WIN BUSINESS ON TWITTER

THE NEW BUYER MENTALITY

www.valuablecontent.co.uk

1. @IAINCLARIDGE2. @THISISYOKE3. @RACHELGOODCHILD

LOCAL HEROES

VALUABLE TWITTER CONTENT IS…

www.valuablecontent.co.uk

1. Fill in your Twitter profile completely, including photo (of you)2. Find people to follow. Follow back. Be polite, thank you!3. RT, @, DM, # - get up to speed with the lingo4. Show up regularly5. Don’t get carried away with auto-tweeting; show up in person6. Retweet others7. But don’t be a lazy retweeter – comment8. If you want to be retweeted leave room for a comment9. You don’t have to read every tweet in your stream10. Share valuable content

TWITTER BASICS

1. Write for you clients: help; don’t sell2. Twitter needs a blog3. Have something to say – stay on message (most of the time)4. Court the followers you want & follow your clients5. Relevant hashtags help people find your content #twittertip6. Know your clients’ timetable: play to that7. Pick your time – don’t swim against the tide8. Headlines matter – think like a journo9. Engage – listen, talk, ask questions10. Be a good citizen – it’s ‘commercial karma’

TWITTER FOR BUSINESS

WHAT TWEETS WILL YOUR CLIENTS VALUE?

www.valuablecontent.co.uk

Email me for a copy of these slides and a FREE chapter from Valuable Content Marketing sonja@valuablecontent.co.uk

• Come and say hello on Twitter @sonjajefferson and @sjtanton

• More social media tips at www.valuablecontent.co.uk

BE GENEROUS, GET CREATIVE! the very best of luck

TWITTER: BE VALUABLE, WIN BUSINESS