In this educational webinar, learn how to avoid 5 common and costly self storage facility website mistakes. We'll also introduce you to our new product, SpareFoot Sites.
Citation preview
1. SpareFoot presentsHow to Avoid 5 Common (&
Costly)Website MistakesMario Feghali, founder and COO
Confidential
2. Common Website Mistakes 1. Its hard to make simple updates
2. The unique value prop is missing 3. It doesnt answer questions
4. Visitors dont convert to customers 5. Poor performance tracking
Confidential
3. MistakeIts Hard to Make Simple Updates You have to call
someone every time you want to make an update It takes more than 10
minutes to add a special promotion Theres the chance of really
messing things up if you make a typo Confidential
4. SolutionUse a CMS Anyone can do it Its quick & efficient
The design is clean/usable Theres little room for human error
Bonus: A CMS can automatically update unit availability!
Confidential
5. MistakeThe Unique Value Prop is Missing What differentiates
you from your competitors? Is it front and center on your site?
Examples: First month free Superior security Perfect location
Confidential
6. SolutionUnique Value Prop: Front & Center U-Store-It:
guaranteed cheapest. Confidential
7. MistakeIt Doesnt Answer Questions Where are you located? How
much does it cost? What hours are you open? How do I make a
reservation? Will my stuff be safe? Confidential
8. SolutionAnswer Questions How do I get Hows the How much?
Where? my stuff there? service? What size? Do they have packing
supplies? Confidential
9. MistakeVisitors Dont Convert to $$ The worst possible thing
you can do is pay for a site and on-going maintenance and promotion
of the site, but rarely create customers from it Confidential
10. SolutionOptimize for Conversion Create the opportunity for
a transaction to take place (conversion path) Keep it clean &
simple Dont take them off of your site Understand how Google works
Test, test, test Confidential
11. Example Confidential
12. MistakePoor Performance Tracking How many visits and/or
unique visitors come to your site in a day? Are any of them filling
out online forms? How many of them visit the website and then call
you directly? Are you collecting revenue online, if so, how much?
Confidential
13. SolutionTrack & Report Regularly Understand customer
behavior Uncover areas of opportunity Get a tracking system (Google
Analytics is free) Justify website costs and generate revenue
Confidential
14. Check Out SpareFoot Sites 1. Make updates quickly 2.
Differentiate your business from competitors (UVP) 3. Custom
content (answer questions) 4. Convert visitors to customers 5.
Track important data Confidential
15. MakeUpdatesQuickly Confidential
16. Stand Out from Competition Features section allows you to
highlight your most important amenities Promotion section adds a
way to highlight your competitive features Confidential
17. Answer Questions What is their How does offer? it look? Can
I pay Where? online? What commonWhy store here? features? When can
I How much? come in? What are the different sizes? When can I drop
off and pick up my stuff? Confidential
18. Convert Visitors to Customers Fill out a Click toSelect a
unit proven form reserve unit Clear and simple path for customers
Our conversion path has been tested to maximize reservations and
move-ins Continual testing to improve conversion as the marketplace
evolves Confidential
19. Track Performance Simple Google Analytics integration
Automated reporting Track visitors as well as, online and offline
conversions Unique tracking phone number in your area code listen
to phone calls to your facilities Confidential
20. The Bottom Line You get a high- converting website thats
easy to set up, manage and track It integrates with existing
management software (centershift, SiteLink, QuickStor, Domico)
$50/month for unlimited tenants Sign up at SpareFoot.com/sites
Confidential
21. Bonus We set up and manage your Google Places account for
free Account is optimized so you get more impressions We send
Google Places visitors to your SpareFoot Site, where they can
easily convert (even on a mobile device) Confidential
22. About SpareFoots products SpareFoot SpareFoot Sites Network
A standalone Customers via our What do I get? website for your
network of storage search facility sites What do I pay? $50 per
month About $75 per customer When a customer moves When do I pay?
Monthly in Confidential