Upload
milton-richardson
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
HOW THE CONSUMER RIGHTS PROTECTED
A power Point Lesson From
Trivandrum International SchoolVisit :www. trinscommerce11.wikispaces.com
18 OCTOBER 2011 11 ISC COMMERCE
Aravind visited the shop and gave order for an ice cream.
Yuvraj accepted money from Aravind and gave
One Babas Ice cream.
Yes ! When Aravind finished his ice cream, he began to feel a severe stomach ache
• Aravind was admitted in the hospital and the medical record showed some poison was mixed in the Ice cream
Here who is the customer ?
No doubt Aravind is the customer
Then, who should protect the interest of Aravind as a customer ?
Customer satisfaction level a diagram
Dissatisfaction 70%Dissatisfaction 70%7070
The satisfaction 30%The satisfaction 30%
30 30
Aravind (as a customer) can approach consumer court for the justice……
What is marketing?“Marketing is the performance of
Business activity that direct the flowOf goods and services from the
Producers to consumers or Users” (American marketing Association)
Consumer satisfactionIs the most important aspect in the Marketing strategy of any
business enterprise.The business must have certain
social responsibilities…..
The modern marketing is consumer – oriented.
The consumer’s right is protected in India through the law of Consumer protection Act of 1987.
Its purpose is to protect consumer’s against defective goods, unsatisfactory services etc…
Implication of India model – Consumption led
41%
45%45%
59%
U.S.
China
Brazil
India
33%
People Friendly:Consumption as % of GDP
People Friendly, Less inequality: Gini Index
58%
42%64%
Europe
China
India
Will India become the next big consuming economy after the U.S.?
Reasons for success
India’s success is market-led whereas China’s is state-induced
The entrepreneur is at thecentre of the Indian model
Why are the consumers exploited ?
a) Consumers are un organised
b) Most of the consumers are illiterate
c) Traditional attitude of of the Indian ‘to suffer
in silence’
d) difficult to organise in a country like ours
The consumer protection Act works at three level
■ District forum
■ State commission
■ National commission
Meaning and Importance of Consumer Protection
• Who is a consumer ?
A consumer is defined as any person who buys
any product or hires or avails of any service
The services covered by the consumer protection include supply of Electricity,Banking,Financing,Transport,Communication,Construction etc…..
What is Consumer Protection ?
■ Consumer protection implies assurance against anti –consumer trade
practices by the producers or traders.
Anti-consume trade practices include adulteration, substandard quality, fractional weights and measures,overcharging,misleading advertisements ,etc..
RATIONALE OF CONSUMER PROTECTION
■ The new economic policy 1991 considered as the stepping stone to make changes for the consumers behaviour.
■ Globalisation and Liberalisation played predominant role for the total changes in the mindset of consumers behavior.
Some of the unfair practices that justify government’s role in consumer protection are as a follows;
■ The traders may sell goods that do not conform to the claimed quality,size,weight etc…
■ The traders may supply inferior or duplicate products to the consumers.
■ The goods supplied to the consumers may not be safe for human consumption
■ The producers may advertise a low price for the goods on offer. but when approach the trader he charged high rate than the actual advertisement.
Some of the unfair practices that justify government’s role in consumer protection are as a follows;
■ The consumers may find goods weighing less than the quantity printed on the package.
■ Producers may cause ecological or environmental hazards for the consumers and the society by causing water,air,and noise pollution.
■ Some producers promote goods that are injurious to public health through strong advertisement.
1) Business is a means to consumer satisfaction:
Business without consumers has no relevance.
Consumer is the foundation of any business.
So consumer satisfaction is very important.
The needs and wants to be fulfilled by giving good
quality products.
Need and significance of consumer protection
• Business is run to pursue multiple objectives
It has Both economic and social responsibilities.
The economic objective is obviously the
profit maximisation.
Social responsibilities includes provide good
quality goods at reasonable rate.
Need and significance of consumer protection
• Business is a part of society and so has ethical obligations;
Business must guided by social ethics and norms.
Provide right quality goods at right place at right time.
Need and significance of consumer protection
• Business must offer value for money to the customers;
sometimes the consumer feels cheated as he does not get value for money paid for a product.
It cause bad health due to adulteration
Through consumer protection we can avoid that.
Need and significance of consumer protection
• Consumer awareness is increasing;
The consumers are becoming more and more powerful of their rights against the business.
Education and information through news papers,radio,T.V influence them a large extent.
Is there any violation of consumer protection They will act for justice.