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1 Tips and tools for creating and presenting wide format slides “Rewards Around Every Corner!” How Thanks Again ® Works Partner with National Brands to Grow Your Business Locally Preeminent Local Merchant-Funded Consumer Rewards Network

How Thanks Again Works Feb10

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Page 1: How Thanks Again Works    Feb10

1

Tips and tools for creating and presenting wide format slides

“Rewards Around Every Corner!”

How Thanks Again® Works

Partner with National Brands to

Grow Your Business Locally

Preeminent Local Merchant-Funded

Consumer Rewards Network

Page 2: How Thanks Again Works    Feb10

2

Thanks Again Increases Your

Sales in 3 Principal Ways

1. Increase Average Ticket Size

� Customers Spend MORE Per Visit

2. Increase Spend Frequency

� Customers Return MORE Often

3.Acquire New Customers

� MORE Customers Choose Your Business

ssssOver Competitors

Page 3: How Thanks Again Works    Feb10

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Our Merchant-Funded Consumer

Rewards Nationwide Footprint

�Access to over 1,000,000Registered Consumers (incl. Bank of America “Add It Up” cardholders)

�18,500+ Local Businesses

�Coverage in ALL 50 U.S. States and Top 100 Markets

�Enable participating businesses to acquire, retain, and engage the most profitable customers in market

�“Neighborhood” Categories include Restaurants, Dry Cleaners, Spas/Salons, Golf Courses, Self-Storage,

�Airport Parking at ANC, GPT, and many more in 2010

�Adding Airport Concessions, Auto Care, Entertainment Centers, Attractions, Pet Care, and Home Care

��

� �

� �

��

��

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4

Merchant Partners Include:

Page 4: How Thanks Again Works    Feb10

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Distinguished Reward Partners

Thanks Again enables

your BEST CUSTOMERS

to automatically earn

their favorite rewards

for shopping with

participating businesses

like YOURS COMING SOON

Page 5: How Thanks Again Works    Feb10

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How Our Secure Registered Card

Program Works

End Consumer

Participating Merchant

Enroll via

ThanksAgain.com

or Mobile Phone

2-3 Minute

Registration

Uses Registered

Card(s) at

or with

Participating

Merchants

Seamlessly

Earns

Rewards!

Tracks

Rewards via

“My

Account”– Reward choice

– Name

– Address/Phone

– Email

– Mobile #

– Member #

– Up to 5 Cards

Bonus Reward Offers

– Also sees

rewards on

regular monthly

statement from

Reward Program

TA Collects MID’s

and AMEX SE’s for

Store Locations or

Online Purchases

TA “Boards”

on Platform

GRS Receives Daily Gross

Transaction

Feeds

GRS ID’s

Qualified

Transactions

Detailed

Reporting via

Web and

Monthly Reports

Registered Card Platform handlesRegistered Card Platform handles ANYANYdebit/credit card (MasterCard, Visa, debit/credit card (MasterCard, Visa,

AMEX, Discover, Diners Club, etc.).AMEX, Discover, Diners Club, etc.).

Golden Retriever Systems (GRSGolden Retriever Systems (GRS):):–– PCI Compliant, verified by the VisaPCI Compliant, verified by the Visa®® Cardholder Cardholder

Information Security Program (CISP)Information Security Program (CISP)

–– VisaVisa®® Certified ThirdCertified Third--Party Processor (TPP)Party Processor (TPP)

–– Certified EndCertified End--Point Processor for American ExpressPoint Processor for American Express®®

– Matches Gross Tranx. Against Registered Cards

– Qualified = Reward Earning

– Currently from Processors– Direct Card Feeds from American Express and Visa

End Consumer

Participating Merchant

Enroll via

ThanksAgain.com

or Mobile Phone

2-3 Minute

Registration

Uses Registered

Card(s) at

or with

Participating

Merchants

Seamlessly

Earns

Rewards!

Tracks

Rewards via

“My

Account”– Reward choice

– Name

– Address/Phone

– Email

– Mobile #

– Member #

– Up to 5 Cards

Bonus Reward Offers

– Also sees

rewards on

regular monthly

statement from

Reward Program

TA Collects MID’s

and AMEX SE’s for

Store Locations or

Online Purchases

TA “Boards”

on Platform

GRS Receives Daily Gross

Transaction

Feeds

GRS ID’s

Qualified

Transactions

Detailed

Reporting via

Web and

Monthly Reports

Registered Card Platform handlesRegistered Card Platform handles ANYANYdebit/credit card (MasterCard, Visa, debit/credit card (MasterCard, Visa,

AMEX, Discover, Diners Club, etc.).AMEX, Discover, Diners Club, etc.).

Golden Retriever Systems (GRSGolden Retriever Systems (GRS):):–– PCI Compliant, verified by the VisaPCI Compliant, verified by the Visa®® Cardholder Cardholder

Information Security Program (CISP)Information Security Program (CISP)

–– VisaVisa®® Certified ThirdCertified Third--Party Processor (TPP)Party Processor (TPP)

–– Certified EndCertified End--Point Processor for American ExpressPoint Processor for American Express®®

– Matches Gross Tranx. Against Registered Cards

– Qualified = Reward Earning

– Currently from Processors– Direct Card Feeds from American Express and Visa

Works Just Like the Airline Miles for Dining Programs

Page 6: How Thanks Again Works    Feb10

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Opt-In Consumer Enrollment (example)

� FREE, Secure, and Only

Takes Consumers 2-3

Minutes to Register!

Page 7: How Thanks Again Works    Feb10

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Detailed Monthly Performance

Reporting (example – partial view)

Page 8: How Thanks Again Works    Feb10

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Detailed Daily Performance

Reporting (example)

Granular Consumer Data on Reward-Earning Transactions

Page 9: How Thanks Again Works    Feb10

9

Proven Customer Loyalty Solutions

Thanks Again offers participating restaurants comprehensiveCustomer Loyalty Marketing Solutions designed to increase Sales:

� Access to significant number of local area rewards members

� Enables participating businesses to cross-market seamlessly with leading airlines, hotels, and bank rewards programs

� In-store advertising and merchandising materials

� Thanks Again can develop and manage your social media marketing strategies (Facebook, Twitter, LinkedIn)

� Increase customer retention, revenue, and profitability

� Improve customer engagement

� Achieve instant customer satisfaction

� Capture email addresses and cell numbers to offer electronic coupons and automated limited time offers

Thanks Again Solely Funds Bonus Miles/Points for First Time

Registered Card Purchases and 60 Day Spending Thresholds

Page 10: How Thanks Again Works    Feb10

10

Window Decal

Button

Referral Card

Front Back

Banner

In-Store and In-Airport Consumer

Promotions (examples)

Poster

Page 11: How Thanks Again Works    Feb10

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Reward Partner Promotion (example)

� January 27, 2010 Mileage Plan Multi-Partner Email entitled “Bonus Mile Bonanza from Our Partners”

� Distributed to over 2 Million Mileage Plan Members Nationwide

� Appeared at top of HTML email (see right)

Page 12: How Thanks Again Works    Feb10

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Web, Social Media, and

Mobile Marketing

Further Engage Customers via Web, Social Media, & SMS Channels

Search. Shop. Dine. Play.

Earn Rewards.

Page 13: How Thanks Again Works    Feb10

13

Thanks Again Contact Information

Lauren Hill

Business Development

(p) 770.969.1311

(f ) 770.456.5966

(e) [email protected]