How spending money on Facebook can help your business
One of the best place where you can advertise your business is, without a doubt, Facebook.
Everybody uses it these days thats why its a great tool to help you grow your business. The process
is simple, but you must be willing to invest some money in Facebook Ads. Lets say you are part of a
games affiliate program and want to promote your business on the famous social platform. How can
you do that and have results? Here are a couple of pointers:
Set up a goal and pursue it
Most companies that use Facebook fail to do two things: set up a goal and pursue it. Being part of a
games affiliate program, your main goal is to attract traffic on your website and convert it into leads.
Well, most companies forget about that and focus solely on the customers engagement. No matter
how much engagement you have on your Facebook page, you still want people to go to your website
always remember this!
Facebook Ads should be targeted
Facebook Ads work the same as pay-per-click advertising, but, thankfully they are much easier to use.
No matter if youre part of a games affiliate program or if youve just started a business, you can use
Facebook Ads to target your audience. A helpful insiders trick: If you have a small budget for
advertising on Facebook, make sure you are very specific when you set up your targeting. The more
specific you are, the better. On the other hand, if you have a bit of money to spend you dont have to
use laser targeting as you can reach and engage with more people introducing them to your brand,
familiarizing them, and then closing the deal.
Select the results
If youre part of a games affiliate program youll have more benefits by selecting Facebook Ads
results such as Website Conversion or Click to Website. Those are the options that bring the best
and fastest results when your goal is to generate leads. Its much harder to bring traffic to your
website by selecting Page Post Engagement or Page Likes as if the first are designed to gather
leads, the latter two are designed to increase brand awareness.
Advertise the right way
Keep in mind that Facebook Ads is a tool that works wonders for businesses but only if its used the
right way. The graphic designers and copywriters should work together to create a great overall ad. A
well picked text and an interesting image can set you apart from your competitors. So, be creative
and unique and always pay attention to the fine details!
Interact with your fans
Sure, Facebook Ads will bring great results for a games affiliate program, but this doesnt mean that if
you have a Facebook Fan Page you need to forget all about it. This should be updated regularly and
you should make a habit to post interesting and engaging content to your Facebook page. Dont
neglect this just because youre using Facebook Ads. Paying for Ads is just a part of the process, you
also need to engage directly with your fans in this way, you can be sure that they wont be one
time only leads. Take your time to create a good posting plan to work with your Facebook Ads
campaign and you will see how you will have more leads than you ever dreamed of!
Summing things up
Of course, these are just some general guidelines that have been tried and tested and proved to
work best. Nevertheless, youll have to experiment a little bit if you want to truly make Facebook Ads
become a perfect tool for your specific needs.