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How much is a training program worth?
If we had to choose just one class, which one should it be?
Now, there’s a risk-free way to find out!
Training is an example of a business function that can be modeled
• The activity-based business model provides the Framework, setting & context for evaluating …– Strategic Initiatives
– Response to possible competitive moves
– Training Programs
• The basis for evaluating all these functions is to model how each function affects the execution of business activities. Then, the model will drive these effects all the way to the bottom line.
40%
20%
50%
70%
Product Knowledge
Competitive Knowledge
Sales Skills
People Skills
Course for Sales
Associates
Course Content
Instructor
95%
65%
80%
75%
Instructor Training
Skills
80%
85%
75%
65%
Employee
Employee Learning
Ability
Employee Skill
Retention
Job Satisfaction
Intelligence
Related Experience
80%
85%
20%
Employee Pre-existing
Skills
Course Contribution
Training
46%
44%
30%
15%
86%
64%
80%
85%
Relative Importance to Activity
Contribution to Activity Performance With/Without Training
76%
Expected Activity
Performance
Activity
57%
With Trainilng
Without Trainilng
Employee Skill
Retention
Job Satisfaction
Intelligence
Related Experience
80%
85%
20%
86%
64%
80%
85%
10%
25%
10%
25%
5%
15%
10%
8% / 8%
21.25% / 21.25%
2% / 2%
21.5% / 10%
3.2% / 1%
12% / 7.5%
8.5% / 7%
Product Knowledge
Competitive Knowledge
Sales Skills
People Skills
Employee
0
0.25
0.5
0.75
1
0 0.25 0.5 0.75 1
Probability of Selling Item
0
0.25
0.5
0.75
1
0 0.25 0.5 0.75 1
Probability of Selling Second Item
Customer Satisfaction
0
0.25
0.5
0.75
1
0 0.25 0.5 0.75 1
A well-constructed activity-based dynamic business simulation model is the sine qua non of business function evaluation.
There just isn’t any other way to answer a question like, “What is the value, singly or in combination, of (a) New hiring standards, (b) Energy saving proposal, (c) sales training class and (d) Acquisition of a new product line?”
I’m now happy to take any questions you may have.