How Local Businesses Benefit From Email Marketing

In the Internet marketing world, Emailmarketing is very popular and successful. It’s not

just for business professionals that work in avirtual office, local small businesses benefit the

rewards of email marketing, too.

A great way for you to remain in contact with people who identify themselves with interest in your products and services may come from Email

marketing.

Email allows you to do the following:

Create And Maintain Relationships

The principle of having an email list so that you candevelop a relationship with others who are already

purchasing your products and services, as well as thosewho are considering it. These are the customers and

potential prospects that should be kept on separate lists.The relationships you develop may lead to future

purchases, but this shouldn’t be your primary goal as yousend your emails. Your readers will become clients when

they are able to like and trust you over time.

Circulate Reminders

For example, should your business be closed forrenovations, or if you may closed consecutively

on Fridays during a certain season, don’t justpost a sign about the situation. Take the next stepand send an individual email to your lists so that

your customers won’t drive to your businesslocation and find your shop closed.

Always keep your customers experience in mind.How would you feel if this were to happen toyou? Your customers will love you if you over

deliver to them. They may even spread the wordto friends and family about the extra step you

took.

Promoting Yourself

It’s okay to promote yourself, products andachievements without filling every email with

some sort of pitch. Inform your list whensomething happens such as receiving an award

from the Chamber of Commerce or will besponsoring a charity event.

Being conceited and being proud ofaccomplishments holds its differences. Say youwere to mention how your accomplishment willenhance your customer service, your audience

will be happy that you are keeping them inmind. Answer & Update Your FAQ

Are you repeatedly being asked the samequestions? In your list, keep track of the most

common questions that are asked and email theanswers to those in your list.

The questions you are being asked, may bespecific to your business- such as your address,billing information and hours of operation. They

may even be more specific such as a mothercalling a pediatrician to ask how long she shouldwait before going to the hospital for an illness.

Create a FAQ page or update one as needed on your

website and compile the answers to thesequestions there. You should then email your list the

page link. Another option is to answer eachquestion on a separate email that is loaded to your

autoresponder, so that each person who issubscribed to your list will receive the answers.

Excelling Affiliate Marketing

Commissions from sales are often received frombusiness owners, when sales are made from

products or services from other businesses. Thisprocess is better known as affiliate marketing, it’snot however exclusive to online businesses. Any

person or business can become an affiliate for anyproduct that is related to an affiliate program.

For example, a yoga instructor recommends onebrand of yoga mat, they would become an

affiliate and tell their email readers about thebenefits of this mat. When the readers click on

the unique referral link and make a purchase, theyoga instructor will receive a portion of that sale.

As you may now see, email lists are not only foronline businesses, but for local business as well.

Physical locations can help local businessesbenefit by using email to stay in touch with their

customers.