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About us... AspectStatistics Number of branches10 static and 3 mobile libraries Active membership130,908 (approximately 39% of the resident population). Collection size894,678 items Annual visits2 Million visits annually (approximately 7,000 per day) Annual loans3.9 Million loans annually Website hitsApprox 120,000 per month, or 1.4 Million per year Number of members receiving monthly newsletter 53,000 (increasing 15% annually) Annual number of reservations of material 450,000 (increasing 14% annually) Internet access90 public access computers offering approximately 130,000 hours of free internet access. Wireless Internet access at 9 branches, offering free access during library opening hours for people with their own laptop/mobile device. Programs, activities and events.Approximately 4,500 annually. Annual operating budget$11,132,870 (includes internal charges) Annual expenditure on lending items $1,719,210
Citation preview
How libraries help to change the world...
Ross DuncanChair, Public Libraries Australia
“We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfection. But we are going to relentlessly chase
it, because in the process, we will catch excellence. I am not remotely
interested in just being good” - Vince Lombardi
About us...Aspect Statistics
Number of branches 10 static and 3 mobile libraries
Active membership 130,908 (approximately 39% of the resident population).
Collection size 894,678 items
Annual visits 2 Million visits annually (approximately 7,000 per day)
Annual loans 3.9 Million loans annually
Website hits Approx 120,000 per month, or 1.4 Million per year
Number of members receiving monthly newsletter
53,000 (increasing 15% annually)
Annual number of reservations of material
450,000 (increasing 14% annually)
Internet access 90 public access computers offering approximately 130,000 hours of free internet access. Wireless Internet access at 9 branches, offering free access during library opening hours for people with their own laptop/mobile device.
Programs, activities and events. Approximately 4,500 annually.
Annual operating budget $11,132,870 (includes internal charges)
Annual expenditure on lending items
$1,719,210
Our role....
CHANGE THROUGH
LEARNING & EDUCATION
Australia’s most sustainable
region: vibrant, green and diverse
Current practices, Existing attitudesand behaviours
NOW THE FUTURE
Historical levels of visitations
Why are people visiting?
Who is our audience?Comparison of library members by age and background population
(June 2008, includes non-active members)
0
5,000
10,000
15,000
20,000
25,000
30,000
0-4 5-910
-1415
-1920
-2425
-2930
-3435
-3940
-4445
-4950
-5455
-5960
-6465
-6970
-7475
-7980
-8485
-8990
-9495
-99
100-1
04
Age group
Num
ber o
f peo
ple
in a
ge g
roup
Total library membersTotal population
Growing Virtual service
0
20000
40000
60000
80000
100000
120000
140000
160000
Apr-08
Jun-0
8
Aug-08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-0
9
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-1
0
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Month
Tota
l Num
ber Website Hits
Online RenewalsReservations PlacedPC Bookings PlacedLinear (Website Hits)
Where do people listen to us
How Libraries change the worldWe can positively impact on all aspects of
the “Quadruple bottom-line”. Sustainability in 4 areas:
• The environment• Social development• Cultural development• Economic growth and stability
Environmental Sustainability• Contributing to Environmental
Sustainability through activities, workshops and events.– Worm farming and Composting – 1000 people– Growing your own veggies – 800 people– Keeping chickens – 600 people– Solar Panel information sessions – 200
people– Efficiency programs for pool owners– Energy reduction and efficiency sessions
Social Sustainability• Contributing to Social Sustainability through
activities, workshops and events.– Adult Literacy programs– Healthy Today, Here tomorrow (health talks)– Eat Well, be active (encouraging active and
healthy lifestyles)– Changing face of adoption, legal sessions– Asperger’s sessions– Developing “Bibliotherapy” approach in conjunction
with local GP’s– Linking with partners for Stress, Depression and
Anxiety workshops
Cultural Development• Contributing to Cultural Development through
activities, workshops and events.– NeoGeography– Stimulation of local creative industries– Sales and display of work of local ‘creatives’ in
libraries– Major channel for communication and engagement
with the community on topics such as the Community Plan, Social Plan, Cultural Plan and other strategies and approaches
– Connection gained by participants through 4500 workshops, activities and sessions annually
Economic growth and sustainability• Contributing to Economic growth and
sustainability through activities, workshops and events.– Small business skills (Let’s get digital workshops,
How to work in your PJ’s) – Electronic publishing/distribution info sessions– FIFO-DIDO worker intelligence gathering– Collaborations to improve skills in tourism
operators– Sales of products from local authors, artists and
others in online store– ‘Digital Economy’ skills development
Our partners....• Actively increasing our partnerships
– Medicare Local– Apple Australia– Telstra– SunCoast Community Legal Services– Local businesses and education providers– Commonwealth Govt –support for deaf residents
• Building templates for other libraries to follow
Some challenges...• Perceived decrease in relevance of
libraries• Increasing availability of electronic books,
and paper books at cheaper prices• Increasing population and increasing
expectations of residents and visitors• Restricted financial resources
Future plans...• Increased membership and increased number of visits• Increased understanding of our community and our
customers• Freeing librarians to be librarians• Introduction of e-books and e-audio books for loan• Better technology and more public courses on emerging
technologies• Improved marketing and promotion for libraries• Improved leadership position at the state level on important
issues including mentoring of smaller library services• Staff attraction and retention strategy
Future plans (continued)...To change the world!Help our communities to become:• More understanding • More accepting • More inclusive • More prepared for challenges • More resilient to change• More enjoyable, welcoming and inclusive for all
How libraries can help Councils...• Implementation of Council’s strategies • Community Engagement• Consultation venues• Community information displays• Public education• Surveys and questionnaires• Limited only by your imagination!
Digital Marketing
• Build it and they will come?Or
• True Democracy?
What business are we in?• Education• Inclusion• Awareness• Information• “Experiences”• Connecting people with information
What Telstra says…• “The future will see all the world’s
information available at all times to all people wherever they are”……Michael Ossipoff
• We need to make our services tech savvy, easier to use, and easier to access…. Step 1, connecting virtually with our members
From 722 to almost 6000 in 7 months
Electronic newsletter• 63,000 emails and growing.• Surveys to design next educational workshops
etc.• Surveys on performance of service, and
expectations for the future.• Promotion of events and educational
workshops.• Promotion of initiatives from other areas of
Council.
Link Clicked Click Count
Unique Subscrib
ersaus.evanced.info/sunshinecoast/lib/eventcalendar.asp?pointer=&num=0&rts=&kw=iPad&dt=dr&ds=2013-1-31&...
829 679aus.evanced.info/sunshinecoast/lib/eventcalendar.asp?pointer=&num=0&rts=&kw=Blogging+for+beginners&d...
486 401aus.evanced.info/sunshinecoast/lib/eventcalendar.asp?pointer=&num=0&rts=&kw=nutrition+in+a+hurry&dt=...
440 405aus.evanced.info/sunshinecoast/lib/eventcalendar.asp?pointer=&num=0&rts=&kw=bach+flower&dt=dr&ds=201...
421 373
www.library.sunshinecoast.qld.gov.au/sitePage.cfm?code=inner-power 417 356https://www.surveymonkey.com/s/FIFO-DIDOsurvey 376 321
http://www.library.sunshinecoast.qld.gov.au/sitePage.cfm?code=composting 357 266
www.library.sunshinecoast.qld.gov.au/sitePage.cfm?code=bike 337 282www.library.sunshinecoast.qld.gov.au/sitePage.cfm?code=art-real-love 303 271aus.evanced.info/sunshinecoast/lib/eventcalendar.asp?pointer=&num=0&rts=&kw=writers%27+Ink&dt=dr&ds=... 295 254
Automated events booking• Links from facebook and enewsletter
encourage people to
Online store….
Our responsibility….• If not now, then when, if not by us, then by
whom?
• Lead, innovate, experiment, explore, adapt, overcome, convince, persuade, entice, modify.
• The customers have the answers……
