-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
1/14
Fndxv`q[qod`hnv*R`jnodXmf`
K`nok`d{hnldKmj~o`kdk`o,Gdk~lxdhhnK`nok`d{[mk`dln{,^FD/6546
Uvmpnkxm^FDKpX1Lnxvd,`jdcno,{mo`hm/Kmownvcnok`d{ph`wnvcnok`d{nolm{jnh`m{pnonln{udk`m
~vfdom"6544*6548)/
H`vnkxmv1Am{L~`{Gnvoohnq
Bms`o{"x~"mo{vn*kmofflc~vdxnxbn`vw`{~dl
`hno"xpmoxbn`oxnvonx
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
2/14
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
3/14
@o{Tx~Tmo{moGdknfmmi1do{unk`fflksdpmgjdodc`ocxbnvnldTmo{b`us`xbxbn`vd~h`nokn,xbvm~cbxbnkmownvcnoknmgd
wdv`nxpmgxnkbo`kdlhnw`kn{,h`{km~v{n{p{mk`dluvdkTkn{/
Gdknfmmisd{fmvoxmkmoonkx
unmuln"xmhdp1unv{modluvmfflln{,
gdoudcn{,cvm~u{)
@o{Tx~Tmodlkmjj~o`kdTmo{1
h`{km~v{`wncnovnsb`kbvngnv{xm
xbnfmoh`o{"x~"mo*d~h`nokn
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
4/14
B@UMXBN[@[
Gdknfmmi`oxnvgdkngndx~vn{dllms{xbnkmo{xv~kTmomgd
w`vx~dlkmjjmo{bdvnh){udkn/
Uvmum{nhdkTmo{"{bdvn,l`in,kmjjnox,vnkmjjnoh)dvn{bmsod{domvcdo`knhkmllnkTmomgwnvfdldoh`kmo`kw`{~dlnlnjnox{/
@o{Tx~Tmo-~{nv
oxnvdk"mod{snlld{~{nv-~{nvdoh~{nv-mfankx{`oxnvdkTmoxdinuldknmodkmo"o~m~{dohunvunx~dlxnjumvdl`xp/
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
5/14
u~fl`kkmownv{d"mo`o{"x~"mo*uvm{~jnv{
kdudk`xpmgcnonvd"ockmjj~o`xpuvm{~jnv{wm`kn{smvh{)cnx`oxmdo`o{"x~"modl{udkn
k~do"xd"wnvn`ogmvknjnox
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
6/14
@o{Tx~Tmo{kmjj~o`kd"oc
68-3,dlsdp{
dwd`ldfln/
Bnvndohoms`o{"x~"mo*d~h`nokn
vnld"mo{b`u`{fn`oc
~uhdxnh/
"`oxnvdkTmo)/
XbnKmo{xdoxuvn{noxmg
kmjj~o`kdTmodl
nrkbdocn`{
dvTk~ldxnhs`xbud{x"dvkb`wn1sbdxbdwn
`o{Tx~Tmo{h`hdoh
{d`h)/
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
7/14
F`mcvdubpd{dTjnl`on`{xbn{udk`dl*w`{~dlgmvjdxmg
xnjumvdl`xpkmo"o~m~{
~uhd"oc/
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
8/14
Sdll:Um{x{
kmjjnox{
Lmcm
Bndhnv1`hnoTgp`ocdoh
uvmjmTmodl~{dcnHdxn{nlnkxmv
@o{"x~"modlkmoxnox{`o
dohm~xmgxbnGdknfmmigdoudcn
M~vmsogv`noh"gdo{mgxbn`o{Tx~Tmo)
Uvm{~jnv{um{x{/
Gdoudcn{l`inhfp
`o"x~"mo-{udkngmv
vnkmjjnohdTmo{/
[udknxmsv`xn
@o{Tx~Tmodl
`ogmvjd"mo
Kmownv{d"mo
@hno"fflkd
"mo
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
9/14
Xbnvndvnh`wnvcnoxw`{`f`l`xp{udkn{gmv
xbn{djngdoudcn
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
10/14
@o{"x~"mo{d{{undinv{
moGdknfmmi
@o{"x~"mo
Gdknfmmi
No~ok`dxmv
Uvm{~jnv{
No~ok`dxnnCd`o1onskmjj~o`kdTmokbdoonlLm{{1{~fvmcdxnhkmjj~o`kdTmo
)
[pjjnxv`kdlno~ok`dTmo1cdjnmg{`oc~ldv`"n{uldpnhfp
`o{Tx~Tmodoh`x{d~h`nokn/
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
11/14
Vdh`mfmmxb1{udknsb`kbknoxvdl`qn{vdh`m*nj`{{`moldoc~dcn"Gnvoohnq,4008)/Donstnkxmg`oTjdkp
kmjulnjnox{s`xbumldvm`h{xbnkd{~dl{xplnmgvdh`m
{bms"cnovn)/
Bm{x{1`odkTmoumvxvd`x{"J`xvn)mv{x~h`mubmxmcvdubp"Jnxvm)/Vdh`m{xdTmo{d{
o{Tx~Tmo{
uvn{noxxbnj{nlwn{,xbnpdvnxbvm~cbxbn
unv{mo{sbmjdinxbnj/
VDH@M[XDX@MO[VNUVN[NOXNHFPXBN@V@JDCN[
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
12/14
T~`ljn{mol`onkmjj~o`kd"mo{p{xnj1GFnrnk~xn{
fvdohuvmj`{nxbnstdwm~vmgcn\ocxmcnxbnv
sss/knvwnknv`dpjdlxnv`dt~`ljn{/kmj sss/t~`ljn{/kmj
sss/gdknfmmi/kmj-t~`ljn{knvwnqd
sss/nludvt~nhnldknvwnknv`d/kmj
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
13/14
Udv"dlkmokl~{`mo{
Xbngdkxmgvdoi`ocmgxbnjm{xvnknoxnwnox{,sbdx`{bduuno`ocoms,mfl`c~n{
`o{"x~"mo{xmfn`odk"mo1xdli`ocs`xb
xbn`vu~fl`k"mvxbnldkimg`x)/
@oxnvdkTmofv`oc{klm{non{{dohdjmvn{pjjnxv`kvnldTmo{b`u1unv{modl`{dTmomg
`o{Tx~Tmo{doh`o{Tx~Tmodl`{dTmomg
unmuln/
Njnvcnoxjndo`oc1{mjnfmhp`{xbnvn"moxbnmxbnv{`hnmgxbn{kvnno)/
-
7/30/2019 How institutions re- configurate their visual identity
on the internet.
14/14
Xbdoipm~$
Fndxv`q[qod`hnv
f{qod`hnvEcjd`l/kmj
R`jnodXmf`
r`jnodElm{xmf`/kmj/dv
