2. How effective is the combination of your main product and ancillary texts?

I think the combination of my main product and ancillary text was effective as I made sure that some of the outfits were the same in our music video and our digipak. I kept some of the outfits the same outfit as I wanted the audience to realise the song by the colour, she was wearing. The main colour in our video was pink. We kept this consistent as the album cover was pink, advert was pink, Nicki Minaj was wearing pink and the some parts of the video were pink too. Pink also reflects Nicki Minaj as pink is seen to be very feminine. This is effective as the colour pink is bright and stands out. Pink was also seen on the advert cover as well.

Our main artist was also in every image on the digipak to emphasise that the album is about her and by her. I used different images from different angles for the various sides of the digipak. Having different angles for various sides of the digipak a bit more exciting and makes the fan have more images of their artist.

I used mid shots in the digipak to show that the artist is centre of attention. This relates to our music video which shows mid-shots of our artist/s.

Full Digipak

Some of the poses on the digipak are similar to some of the movements in the video. We wanted to keep some of the poses and dance movements similar as we thought this make the audience identify particular moves which will make the audience feel more involved in the album and song.

The word ‘CANDY’ and the colour pink on our digipak reinforces the idea of having fun and being colourful in our music video.

Annotated Digipak…

Front CoverWe added the explicit parental advisory symbol as the song does have explicit language. It is also a warning to parents. However, my target audience don’t mind this.

Candy= album name

Nicki Minaj= Artist

Same pink outfit worn in the video making the audience remember the video

Pink sparkly background = targeting our girly audience. However, boys can like this too.

Back Cover

Again same outfit=recognising the video

We added the conventional track listing. These are the songs that will be on the album

A note telling people that the Rights are reserved by Sony. All album covers have this (I hope) as it stops people from selling CDs illegally without being charged.

Sony logo= showing that this CD has rights reserved.

I added the conventional bar-code- so people can purchase it in store

Inside BookletPersonal message for the fans -targeting my target audience.

CD of all the songs including ‘The Boys’- making reference to the video

Picture of artist

Hearts= Girly. However boys can like it too.

Kisses= Girly. However boys can like it too.

Album Title name

Name of artist, Nicki Minaj

Picture of artist-making the audience remember her face

Spine for album cover

CD code

Added the name of the artist and the name of the album on the edges/ near the edge, as this is for the fold, which is another conventional issue.

AdvertName of artist

Telling the fans what the album is called

The conventional point of adding the date of when the album will be released. Informs the audience

Name of album- so audience know the name of it

ITunes- making it accessible for my target audience to buy it online

Follow on Twitter, logo- targeting my audience using a different platform such as social networking