How does media influence your decisions?

1. Open your book to page 20.

2.Number each line from 1- 13 on page

3.No homework tonight!

If you were absent on Friday you need to schedule a time to take the mid term.

Your tests are not yet graded.

What are we doing today?

1. Identify the terms: stated message, hidden message and target groups.

2. Learn how to myth bust advertisements

How does MEDIA affect you?

How many of these brands

do you recognize?

Record your answers on

page 20.

1

4

32

5

Camel

Marlboro

McDonalds

Victoria’s Secret

Starbucks

Nike

6

Look at page 21.

• After reading the two paragraphs, we will answer the question :

Why do companies spend millions of dollars to advertisements their products?

Write the following notes on page 21.

• What is a target group?

• A group of people who are more likely to buy a product.

• Lets look at• these products……• Who is the customer?

What is the target group? Write your answers on page 20.

7. Young girls

9. Yankee Fan

8.Dog owners

7 8

9

Dog treats

What groups of people would these magazines target? Write your

answers on page 20.

Pre-teens Parents with babies

Teenage girls

10 11 12

Companies persuade consumers by using well though out stated messages and hidden messages.

Copy on page 21.

What is a stated message?

It is the part of the ad

that you read.

Can you find the

stated message?

On page 21 write:

• What is a hidden message?

• A feeling that is implied by words or the overall look ofan ad.

If you smoke Kools the girls will notice you.

Is that true?

QuestionWhat is the hidden message?

• If you drink a Miller Light you

will have a great

body.

Is that true?

What persuasive tack ticks are used to entice consumers ?

1. Open your book to page 23, number each line 113-22

2.Copy HW: Complete pages 22-23 in your Life Skills Book.

What are we doing today?

1. Review stated message, hidden message and target group.

2. Learn how to myth bust advertisements.

Let’s review.

Find the stated and hidden message in this ad.

• Stated: “Catch of the day.”

• Hidden: If you drink

Captain Morgan’s Rum

you will get the girls

(just like fishing).

Is that true?

Celebrity Endorsement

• Having famous or

well known people

support a

product. On line 1 write: Tiger Woods

Bandwagon Appeal

• Where you aremade to think that everyoneis using a product.

On line 3 write: Bacardi Rum

Sex Appeal

• Uses attractive models and implies that the product will make you more romantic or sexually attractive.

On line 5 write: Skyy Blue

Maturity & Sophistication

• If you buy this product you will be more mature or grown up.

On line 7 write:

Grey Goose

Fun and Relaxation

• The product wantsyou to believe thatyou will havemore fun.ON line 9, write:

Coors Light

Click on Coors ad for tv ad

Popularity• This technique tends

to imply if you buy the

product you will be

popular.

On line11, write:

American Eagle

Voice of Authority• Suggest that the product is thechoice of theexperts (dentist, doctors, athletes)• Who is the authority?On line 13, write:Excedrin

Scientific Evidence

• Presents facts or

statistics to support

success of a

Product.

On line 15, write:

Genny Light

Comparison on Tv

• Kindle VS iPad

• On line 17, write:

• Kindle vs iPad

Demonstration

• Name the product

Write:

Tilex

On line 19

The Deal Appeal

• These ads create a sense of urgency

and excitement by implying that this deal

is too good to pass up.

ON line 21, write: Kohl’s

Let’s do an ad analysis on page

26• Product name:

Margaritaville Tequila

A post card picture of a tropical

island.

Description

Target group

Working adults (who need a rest)

Stated Message

Implied message

If I buy this product, I can feel like I’m on a vacation.

Not very realistic. Why?

Technique Used

Fun and Relaxation

What other forms of media advertise alcohol?

• TV yes or no

• Radio

• Newspapers

• Magazines

• Internet

• Billboard

• Signage in stores

What’s the hidden

message?

• Drinking party drinks looks like fun. OR….girls, you have

your own drink now…it’s pink vodka.

Sex appeal

• What is the

hidden

message?

Is the message

true?

Shows how well a product works

What technique is being used?

•Demonstration and Celebrity

What’s the hidden

message?

• Drinking party drinks looks like fun. OR….girls, you have

your own drink now…it’s pink vodka.