How Digital is Changing Retail

David Womack, ECD of Mobile and Social Platforms Group, R/GATodd Paris, COO Footmarks

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The Rise “Webrooming” & “Showrooming”

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eCommercemCommerceRetail sales

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What we tend to get wrong when we think about the future

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01Rethinking the store

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STORY

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02Rethinking shopping

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VM BEACON

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Online Beauty Retailer Opens Personalized Store Powered by Artificial Intelligence

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03New tools for understanding your customer

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DIGITAL DIGITAL INTELLIGENCEINTELLIGENCEFOR PHYSICAL FOR PHYSICAL

SPACESSPACES

FOOTMARKS

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Activate with Customer Value

@davidjwomack

FOOTMARKS

todd@footmarks.com

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TM

SmartConnect Retail Dashboard

• Customer Insights

• Dwell Times

• Brand Loyalty

• Customer Journey

@davidjwomack

FOOTMARKS

todd@footmarks.com