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HOWDENSOEMPLOYEEBENEFITSENGAGEMENTSKYROCKETEDBYOVER6X
JULY25,2018
AGENDA1. IntroducBontoDenso,theirchallenges,andgoals2. HowDensousedamulB-channelcampaignandbite-sizedcontenttogreatly
increaseengagementwithbenefitsmaterials
BrandyCooperAdvancedBenefitsSpecialist
LynnRutsteinDirector,CommunicaBonStrategy
ChonnaNealAdvancedBenefitsSpecialist
ABOUTDENSO
DENSOisaleadingsupplierofadvancedautomoBvetechnology,systemsandcomponentsformajorautomakers
NorthAmericanHeadquarters
Southfield,MI
Associates
10,000+
DENSO’svisionisforasaferandmoreeco-friendlyfuturewithfeweraccidents.
DENSOSPIRIT
WORKINGATDENSOINTHEU.S.
7 72%
28%
Male Female
54%46%
Corporate Manufacturing
affiliatecompaniesintheU.S.
BENEFITSCHALLENGES
InconsistentmessagingacrosslocaBonsandjobsites
LowadopBonofprograms Lackofunderstandingaboutbenefits
DENSO’SGOALS
• Ensurebenefitsmaterialsareengaging,easytounderstand,andinformaBve
• SimplifycommunicaBonsforadiverseworkforce
• ReduceassociateconfusionandquesBonsfieldedbylocalbenefitsteams
OPENENROLLMENTCAMPAIGN
- October-November
- Channels:Email,newsleder,postcards,benefitswebsite,in-personmeeBngs
- 6messages
CAMPAIGNTIMING
OpenEnrollmentisComingSoon!
2017
10/12
ReadyforaBenefitsPop
Quiz?
2017
10/17
HowOpenRoadWorks
2017
10/24
HealthPlansareLikePeople
2017
11/6
TakeControlofYourExpenses
2017
11/8
LastCalltoEnrollorMakeChanges!
2017
11/14
CAMPAIGNEXAMPLES
Postcard
INTERACTIVECONTENTEXPERIENCE
INTERACTIVECONTENTEXPERIENCE
INTERACTIVECONTENTEXPERIENCE
CONTENTEXAMPLES
DENSO’SRESULTS
ofassociatesreachedbythecampaigntookacBon54%
6x asmanyemployeesengagedwithbenefitsinformaBonthaninpastyears
PosiBvefeedbackfromemployeesandlocalbenefitsteams
TIPSFORSUCCESS
• Thinkcarefullyabouttheorderofyourmessagesandthestorytheytellforyouraudience
• Rememberthatyoudon’thavetocommunicateeverythingallatonce!
