How CERN deals with high visibilityAntonella Del Rosso

on behalf of CERN Communication Group

Rome, 3 July 2009

Outline

• what is “high” visibility?• which topics bring visibility?• who is behind the scenes?• what’s next?

What is ‘high’ visibility?

10 September:• 450 broadcasters

• 2500 transmissions

• 91 stand-ups

• Audience in hundreds of millions

Evolution of media visits 2002-2009

Which topics bring visibility?

The consciousness of the entire human race jumps into the future for a period of two minutes.

FAQs:

•LHC cost: is it worth it?•LHC schedule: who’s to blame?

Who is behind the scenes?

Faces from the Communication groupJournalists Web

Head of Communication

Relations with host-states

Internal communication

CERN’s communication landscape

CERNCERN’’s Communication landscapes Communication landscapeCommunication groupCommunication group Education groupEducation group

The ExperimentsThe Experiments

EPPCNEPPCN

85 nationalities85 nationalitiesSix observer Six observer statesstates

>500 institutions>500 institutions

EPPOGEPPOG InterActionInterAction

ILCILC

Singing in harmonySinging in harmony

What’s next?

Methodology

Building on the platform we’ve created (black holes,

antimatter, etc helped us get our messages across)

LHC (3 year) Communication plan

The best is yet to come…We are ready for restart!