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How Nonprofits Can Stand Out from the Crowd Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division Adrienne Wallace, 834 Design & Marketing

How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

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Page 1: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

How Nonprofits Can Stand Out from the Crowd ‐ Social Media Tips for Success

Presented by:Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division

Adrienne Wallace, 834 Design & Marketing

Page 2: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Paradigm Shift

Page 3: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Reach People You Don’t Even Know

Page 4: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

3 Things

1. Each platform has a distinct personality

2. Many different platforms for different purposes

3. Platforms may change, good communication does not

Page 5: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 6: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

4/25/2014

Page 7: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 8: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Monthly Visits

Page 9: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 10: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Modified Support Model

Page 11: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Digital Demographics

Page 12: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 13: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Photos & Video Drive the Most Engagement

Page 14: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Voice of a Friend – a place to share stories

Page 15: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

d a nate tton your page

Page 16: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 17: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

se FB hotos

Page 18: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

se of FB toolsnd custompplications

Page 19: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 20: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Mike LeFeve @MikeLeFeveJust received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!

Tweeting links @ your charity’s donation landing page for every donation

Page 21: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Provide a Twitter newsfeed back to your website

Page 22: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Join or create industry and local LinkedIn groupsJoin or create a LinkedIn event to shareCreate forums within groups or eventsExpand your LinkedIn reach with TwitterPosting/finding jobsCommunicate opportunities/fundraisingRecruiting/Vetting board members

Page 23: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

LinkedIn Group

Page 24: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 25: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with Hangouts

– Segment your donors, volunteers, partners into various Circles

– Add and invite people to Google+ Events– Don’t get too comfy…data released this week question the efficacy of G+ which usually signals demise in the Google family of products / apps

Page 26: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Human focus with a message that evokes emotionCall to action1 to 5 minutes

Page 27: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative
Page 28: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Feature your visual contentDevelop Pinboardsthat drive donationsand events

Page 29: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Pinterest

Page 30: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Frequency of Posts

Page 31: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Social Media TipsSpend time on social media– Set a timer and/or make an appointment to get into the groove

Interact with your followers

Update your account frequently– Best practices can easily be found

Share videos & photos

Ask people to share Promote on your websiteAnalyze analytics for ideas and failures

Page 32: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Connect With Us

Michelle LeFeveExecutive Director, Courtland Consulting, Strudell Studios Creative Division

linkedin.com/in/michellelefeve/Courtland Consulting

Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing

linkedin.com/in/adriwall/834 Design

Page 33: How Can Out the - nonprofnetwork.org€¦ · Stand Out from the Crowd ‐Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative

Credits:• 50.nitrogr.am• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Courtland Consulting• DeVries Blog• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire