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How Nonprofits Can Stand Out from the Crowd ‐ Social Media Tips for Success
Presented by:Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division
Adrienne Wallace, 834 Design & Marketing
Paradigm Shift
Reach People You Don’t Even Know
3 Things
1. Each platform has a distinct personality
2. Many different platforms for different purposes
3. Platforms may change, good communication does not
4/25/2014
Monthly Visits
Modified Support Model
Digital Demographics
Photos & Video Drive the Most Engagement
Voice of a Friend – a place to share stories
d a nate tton your page
se FB hotos
se of FB toolsnd custompplications
Mike LeFeve @MikeLeFeveJust received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!
Tweeting links @ your charity’s donation landing page for every donation
Provide a Twitter newsfeed back to your website
Join or create industry and local LinkedIn groupsJoin or create a LinkedIn event to shareCreate forums within groups or eventsExpand your LinkedIn reach with TwitterPosting/finding jobsCommunicate opportunities/fundraisingRecruiting/Vetting board members
LinkedIn Group
Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with Hangouts
– Segment your donors, volunteers, partners into various Circles
– Add and invite people to Google+ Events– Don’t get too comfy…data released this week question the efficacy of G+ which usually signals demise in the Google family of products / apps
Human focus with a message that evokes emotionCall to action1 to 5 minutes
Feature your visual contentDevelop Pinboardsthat drive donationsand events
Frequency of Posts
Social Media TipsSpend time on social media– Set a timer and/or make an appointment to get into the groove
Interact with your followers
Update your account frequently– Best practices can easily be found
Share videos & photos
Ask people to share Promote on your websiteAnalyze analytics for ideas and failures
Connect With Us
Michelle LeFeveExecutive Director, Courtland Consulting, Strudell Studios Creative Division
linkedin.com/in/michellelefeve/Courtland Consulting
Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing
linkedin.com/in/adriwall/834 Design
Credits:• 50.nitrogr.am• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Courtland Consulting• DeVries Blog• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire